Shivangi Sharma

Yes. So, I have total three point five years of experience in the field of SEO, and I have completed my BTech in 2018. Other than that, I have, like, in the SEO field, I have completed my technical on-page and off-page stuff. So I have knowledge all around. Secondly, I have started from the website audit to analyze data through GA and GSC, and then I take my decisions based on keyword research, and what we have to do in the computer analysis. And now, I perform best in terms of SEO performance, like, what we have to implement in the technical and on-page part of the stuff, then I move on to the off-page stuff, which we analyze, what kind of link building activities we have to perform so that our keyword will start to rank, and also regularly audit the website. So we can regularly audit the website to analyze our performance all around. So, yes, this is an overview of what I can do in my SEO experience. Second, and finally, the niche I have to work on SEO front. One is the sports website, which is related to sports. Second is the real estate website, which is named overall reality. Third one is an e-commerce website, like QEC, which is related to the signage industry, and other e-commerce websites, like Softinn Baby, PDF Show, and Anchor. Few of them work on the front of WordPress, and other ones, like Softinn, work on the Shopify website. So, yes, I have overall experience in all these fields of SEO. And regularly, I update my knowledge regarding SEO through some updates, like Google Search Console and Google Analytics. I regularly refer to the SEO guidelines and other updates provided by Google. And thirdly, I work on the lead generation part as well, through the audit. I analyze what kind of quality leads we have in e-commerce websites. So, yes, I'm doing that.

My go-to source for real-time SEO news is one, the SEO General. They are regularly updated through various multiple articles provided by them, and they also have detailed articles on them. So, I have read all the knowledge through the SEO General. And, I evaluate the credibility of that information by searching on Google itself and Bing, where multiple websites provide information on whether it is credible or not. Once I read all about this, I apply it to my projects. I find it out when you search on Google or Bing, and they provide multiple websites with information on whether it is credible or not. So, once I started to read all about that, after that, when I read all these things, then I have to apply it to my projects. For example, the core web vital score, which is regularly updated by Google, and some news updates provided by Google. Now, the AI overview provided by Google. So, I apply it to my projects. Like, for the core web vital, I analyze my website speed, website performance, and then translate it to integrate it to my website. Like, I have to analyze my website score and then provide it, and then improve my website core web vital score, like FID, LCD, and other terms they have. Just improve that through image optimizations, JavaScript optimization. I have performed that. So, after that, I find it out that it is this result is credible or not. Because, when I optimize my website, particularly, I see the result as well. When I optimize my website speed, it shows us on the result as well that my website performance, user experience has been increased, and that is, my bounce rate has been decreased. My experience is that when users come to my website, I experience particularly the engagement rate and bounce rate has been decreased. So, yeah, one of the processes. First, I read about it through the SEO General, and then I read through other articles as well that this information is rather related to what we apply or not. So, I apply, so I just find it out the way, and then I apply all these informations to real-time sources, and if it is working, then I apply it to the whole project. Secondly, other projects I also apply. So, this is the go-to source of my real-time SEO news. And, second one is Twitter, because they provide us real-time news as well. They have multiple SEO specialists, and they provide us regular updates about SEO. Not only regular updates, but also if you put your queries to them, they also provide a reply on that. So, it is very informative that we have communication through Twitter. So, it is very helpful to us. Yeah. That's about my go-to sources.

How do you manage SEO for large ecommerce platform with 1,000 SKUs? Okay, so one thing is that for the ecommerce platform, particularly, I have 1,000 SKUs. So I divided and foremost thing is that when I created my website, there are multiple pages. Secondly, I have updated my site map. Like, I have divided my site map according to the pages. I have decided my site map, and now the turn is to integrate the site map slash index so that all these URLs are in the similar site map. So it will be easy for me to understand what pages we have, what pages we have updated, what kind of optimization we have to perform so it will be easy for me. So, first and foremost, I do is update the sitemap. Then I have to go through the one sitemap and all these pages, which we have in one sitemap, and I have to overview that they are good in terms of, start with the technical audit. I analyze whether my website's technical, all the things like code, web vital score, and other things, images are optimized or not, and robot dot txt file. All these things are updated or not. So I have to check all these things. Four zero four errors are not provided on the website, and broken links. Search console doesn't show any errors on that. So I analyzed all these one by one. And sometimes I perform manual check as well. Then I have to go to the on page analysis, through whatever the keyword research, through the competitor analysis as well as, through my own analysis, what kind of page we have, what kind of product we are serving. So I analyze all these competitors as well. And according to the keyword research, what we have performed, we optimize the on page, stubs of all these pages. And through this is my management part. Like, I start with the main product focus pages, which we are targeting to get the quality of the leads. It's not about the quantity. It's all about the quality of the leads. So I just target the off page activities all these, main product focus pages. Because what happened to us, like, main product focus, if you have an ecommerce website, say, I have a signage industry website, which is related to the ecommerce website, and there are ample of pages. So I just first analyze what are the main product focus that client wants to generate the leads. So first, I target all these in an, site map, which is known as a product site map or the category site map. So it is well informing the structured data is implemented or vital score is implemented. No four zero four errors are there. So I just analyze all these things and putting it all these, products and categories in one site map. Secondly, I have to analyze, again, the second site map, which I am linked to the blog related site map, like, all these articles, blogs, which provide information to our customers, our users, the information about, what kind of products we sell or the commercial information or the other kind of information so that they can enhance their knowledge about, that particular articles. So, yes, I performed that. And thirdly, but not leastly, the other categories which we are, area we serve pages, like, what kind of area we are targeted, what niche we are provided to other categories is, like, the area we serve. So, basically, what I have to do, I have to just divide my site maps in multiple categories, integrate it in the site map slash index part, and then, optimize and analyze what can I, analyze my website, according to that.

For elements and AI overviews, how we are adapting keyword and content strategy to appear in AI summaries. So, yes, for the AI summaries, one for the alum particularly, yet, it is not confidently that we are sales because some SEO general says that we are not confidently sales or don't do Google penalize all these things. So, it is, yeah, that is working or not. We are not confidently sales. But yes. Second, what kind of keyword strategy we are following. So for the LLMs and AI overviews, particularly, the overview users want us to provide a short information about that. So we are targeting user-informative related queries. We are targeting the long tail keywords first, which provide the information about Google queries. So, what we can do if we are typing a search query for example, I just want to buy a product related to the shoes. I just want what kind of shoes I want to buy? It's a red color, pink color, or any other color. What kind of material I use? I just type user-related queries. Particularly, what they do is on the search result, they are typing on the Google search. They are typing what information they want, and it converts into user queries. So, mainly, what kind of content I suggest is the long tail keyword that targets user queries. Secondly, the content strategy is that content is short and crispy for all AI overviews. Secondly, content is related to FAQs, which generally provides the information about user queries. And, thirdly, that for the AI summaries, we are dividing our content into different parts. Like, for the first above part, we are providing information as well as answering user-related queries. When we write our blog, we are just providing the information or user-quality related information so that if we can optimize it, we can optimize it. It can provide it as an own AI overview. So, in the blog or in the pages, we are firstly dividing our content into multiple targets, and this is related to the topic, model, and structure. The top of the query, we have to analyze, like, target the user queries, short summaries about our what kind of short summaries we are providing to our users. This is all about this pro blog pages is all about providing you with the information. So all these appear. And after that, there is an, medium type. Like, we have provided in the middle of the funnel. We are just providing a little detailed information. And in the bottom of the funnel, we have provided the extensive detailed information to our users so that when some users come on our website, find AI overview, and then come to our website. It is helpful not only helpful for him or her to find out the answers of their queries, but also find out the detailed information which we are providing.

Okay, so for the code web vital issues especially for large template based service website. First and foremost thing is that we have to analyze through page speed insight and SEMrush. For page speed insight, first, we analyze the overall speed of our website. If it shows a decline, there are ample of things like FID, LCD. We have to optimize through image optimization, JavaScript optimization. If our developer is good, we can reduce our writing codes on our website. Secondly, in SEM dash data, we have provided multiple pages on which our results have been declined. So we are targeting them as well to optimize our website. And for the last, template website based website, we have to create our website with respect to the user's good user experience. So, through that, we have reduced the image size. We have maintained the picture quality as well. We have optimized our images, our content, our content part. We have to find out which are working on ample of projects, especially on the WordPress website. We have plugins as well, which are performing well and provide us a 99% of the code web vital score. For the sports website, which I have worked on, it has an ample of articles published on a daily basis. There is a large template website for sports, and we have achieved the score through the sorted plugin because we have not only optimized the image of the website, we also optimized the low content speed loading speed of the content. So, yes, we can optimize it through reducing our code, reducing our writing code as well, and removing the unnecessary blank lines, which we have on our code. So we can remove that as well. Secondly, the content part, we are just optimizing on a paragraph wise basis, which is also beneficial for us in the AIO overview. Also, in a topic wise, we have to create our content. We have not overloaded our website through unnecessary video or images or external links. We have not to over optimize or overburden our website. It's a short, but it's free website, so we can improve our code by title score as well.

What's your strategy to capture value in zero-click SERPs so for a zero-click SERP environment, what I have to do first and foremost is determine what kind of keywords we have to select. So if we rank our keywords in a zero-click SERP, like, in an SERP, we can rank our keywords. It is well and good for us. Secondly, we use the AI to provide at least a short, but informative information to our users, to our customers about our products, about our website, about whatever the niche we have. Secondly, we have a technical part. We have totally optimized our technical things. Like, we have structured data on our website. Our core web vitals are perfectly fine, and our website speed is very good. Our UI/UX design is well and good. We can have a good internal linking on our website. We have no four zero four or any kind of broken links on our website. So, technically, we can fix it. Our website is performing well. Secondly, sorry. Thirdly, we have targeted the on-page part, including informative user-targeted and meta descriptions, which all meta's title and description, which target the user's CTA, which has included the CTA as well and which target the right customer on our website. We can find it out altogether through data analysis. So before we start all these things, we have to perform the data analysis. Either it is through computer analysis or through GSE and GA, we can analyze data targeting from which country, from which city our traffic has come, our users will come. And what kind of bounce rate, what kind of engagement rate is there, through the heat map as well, we can analyze that there is a kind of content user wanted to be interested in. So we are targeting that. If we can write the content on that front, users will definitely come to our website. And in the generation of AI, we have to adopt AI as soon as possible, like, particularly on the content front, we have the FAQs, which is very helpful for us. Secondly, we have to research on search queries as well because, ultimately, we are targeting the users. What kind of things they have, what kind of analysis they have, what kind of questions they have, what kind of search capabilities they have. So we have to analyze the user experience as well. And first and foremost, our UI/UX design is perfectly fine. It is attractive because when you will come to our website, if we have a good website, it is UI/UX design is very attractive, then users come to our website, and, ultimately, they have again and again come to our website. So, yeah, this is what my strategy.