Shivani Dhiman

0 to 1 Journey | Supporting a sales-first GTM motion Sales Enablement: Built 30+ sales and thought-leadership decks for enterprise pitches, sector presentations, and leadership talks, enabling university procurement conversations and institutional demos. Product Marketing: Created 5+ case studies, product one-pagers, and value-prop frameworks, translating complex campus management workflows into clear institutional outcomes. Team Leadership: Managing a junior marketing team across content, design, and social; overseeing LinkedIn presence; and aligning marketing output with a sales-first GTM strategy.

0 to 1 Journey | Established the companys first organic inbound marketing engine from the ground up. Content Marketing: Built an organic inbound marketing engine from scratch, producing 70+ SEO blogs. Achieved 436K+ impressions and 589 clicks within one quarter, securing 30+ bottom-of-funnel (BOFU) keywords in the top 10, including several #1 positions. Product Marketing: Created 5+ case studies and optimised product pages, sales enablement decks, and ad landing pages, generating the first SQLs for the product, and built a sustainable lead flow.

1 to 10 Journey | Scaled inbound engine to get 2 lead growth & >80% cost reduction through SEO and content strategy, while supporting AI product launches. Content & SEO: Led a bottom-of-funnel SEO strategy across global markets, producing 40+ high-intent BOFU content pieces in 3 months (70% transactional intent). Grew weekly MQLs from 56 to 810+, achieving >80% pipeline growth and sourcing a $20K deal from a single blog post. Reduced generic content volume by 50% while maximising demo conversions. Product Marketing: Increased MQLs by 50% through the launch of AI products (Tara, Nova, Alex). Developed 8+ case studies, sales enablement decks, and product landing pages, establishing a sustainable >$110K qualified pipeline per quarter. Email Marketing: Attained open rates of 20-25% and CTR at 7-8% while managing inbound and outbound campaigns across domestic and international markets. Event Marketing: Owned marketing operations for participation at Gulf events (e.g., SHRM), managing budgets, vendors, logistics, and creating promotional collateral: booklets, banners, standees, and stickers to drive product awareness. Team & Operations: Hired and coached a lean cross-functional team (content, SEO, publishing), building a scalable inbound engine that consistently delivered results and reduced content production costs by 86%.

Switched from a full-time position to freelance to explore product marketing opportunities, maintaining a close working relationship with the Boring Marketing team across multiple client accounts. Collaborated with 10+ US-based client accounts across B2B SaaS, B2C, D2C, healthcare, fintech, manufacturing, wedding business, kids toys, legal, and more, delivering high-impact content. Conversion & Landing Page Optimisation: Optimised 30+ client landing pages and content to improve lead capture and engagement, enhancing the value of existing campaigns. SEO & Content Marketing: Drove SEO success for multiple clients by achieving #1 Google ranking for 7 out of 9 blogs within two months, resulting in increased organic traffic and visibility.

1 to 10 Journey | Scaled Appknoxs content and product marketing, driving lead growth, optimising messaging, and securing high-visibility coverage, including the CEOs interview on ET Now, Gartner mentions, and G2 features. Content & Website Optimisation: Built and executed the companys content strategy for blogs, e-books, videos, case studies, and thought leadership. Oversaw a team of writers and collaborated with a content agency to ensure high-quality delivery. Product Marketing & Strategy: Optimised product pages and collaborated with Gartner SMEs and internal stakeholders to refine messaging, enhancing prospects understanding of Appknox offerings. Achieved >14% increase in conversions in the first 30 days. Webinar & Engagement Campaigns: Executed a targeted webinar promotion strategy, achieving a 10:8 registration-to-attendance ratio and driving meaningful user engagement. Brand & PR Management: Secured high-impact mentions in print, digital, and news interviews for the product, including Gartner mentions, G2 reports, and live interview coverage by ET Now. Created a brand recall strategy for HR activities through digital media. Enhanced messaging tone to align with brand values.

1 to 10 Journey | Promoted twice for exceptional performance in content strategy, team leadership, and driving growth operations. Built foundational content and brand frameworks to scale a global marketing team from 2 to 20+ members. Content Strategy & Team Leadership: Designed and implemented a global content strategy, managing 20+ writers (in-house and freelance) to deliver high-quality, on-brand content. Brand Foundations: Created a Brand Style Guide, Ideal Customer Profiles (ICPs), and Empathy Maps, standardising messaging, tone, and visual identity across all channels. Process & Operations: Introduced SEO checks and brand quality checklists, reducing errors and accelerating onboarding from 3 months to 2 weeks.