Shreshtha Dandnayak

Led end-to-end content strategy for Turing Intelligence, delivering multi-format assets (blogs, case studies, video scripts, landing pages) for U.S. CXOs, VPs, and technical leaders. Revamped 50+ enterprise case studies into sales-ready, SEO-optimized assets that improved deal enablement, lead quality, and mid-funnel conversions. Drove LinkedIn content for a 1M+ follower audience, driving high engagement through close alignment with sales and product teams. Leveraged GenAI tools to cut content research and drafting time by ~30-40% while maintaining editorial standards, brand voice, and compliance.

Led a 5-member content team building SOPs, editorial + SEO standards that improved production efficiency by 50% and enabled consistent scaling of high-quality content. Owned and executed GTM-aligned content calendars across blogs, case studies, videos, and infographics, supporting MQL generation and pipeline growth. Drove the end-to-end content lifecycle from ideation and creation to optimization, distribution, and reporting, delivering measurable ROI and engagement. Developed end-to-end video scripts that transformed complex case studies into engaging narratives, translating business objectives into clear creative direction. Partnered with sales, product, and design teams to deliver case study videos, video scripts, and content used across websites, campaigns, and sales conversations.

Generated $120K in inbound-driven client engagement and led the launch of 38 service pages, ensuring SEO compliance, design alignment, and sales-readiness. Executed end-to-end content strategies across AI, ML, Product Development, and Agile, resulting in a 30% increase in organic traffic and stronger inbound lead flow. Scaled blog production by 150% (from 2 to 5 long-form blogs/month, ~3K words each), establishing a consistent publishing cadence and significantly improving SEO performance. Recognized as Shining Star of the Quarter for scaling content operations and achieving an international byline in the International Legal Technology Association (ILTA).

Authored 50+ technical blogs on high-DA websites, improving SEO rankings, organic traffic, and inbound pipeline quality. Executed targeted email and integrated content campaigns in collaboration with SEO, design, and dev teams, driving MQL SQL conversions and measurable ROI.