Shreya Gupta

Hello. My name is Shreya Gupta. I am from Ujjain. This is an, uh, MP and, uh, in India. I have completed my, uh, education in computer science from government from an engineering college in 2017. I have done BTEC in computer science. After that, I joined NetEcho Technologies as an SEO executive. Later, I got promoted as a senior SEO executive in the similar company that is NetEcho Technologies. After that, I joined Gulhaz Technologies as a digital marketing manager. There, I was doing, uh, various, uh, SEO tasks related to their website. That is.com. And, uh, I also manage social media for them, and I'm mostly well versed with all the SEO activities, like on page SEO, off page SEO, and technical SEO. I built very high quality backlinks for well, hash technologies from, uh, past two and half years. So I have around, uh, overall 4 years and 7 months of experience in SEO and digital marketing. Thank you.

Yeah. Uh, short term SEO task could be rewriting of meta description, meta tags. Previously, suppose if we are not, uh, adding any meta description on our page, then, uh, uh, it could lead, uh, to bad SEO impact. So after, uh, adding quickly a good meta description and a good title on the website, uh, we can rank for that particular term because earlier, we were not, uh, ranking for that particular term. So this could be a short term task. Another way of short term task could be adding a value, uh, addition or a guide about the particular topic, which is already not on Google. Or if it is on Google, then we can, uh, uh, put a better guide, uh, of, uh, that particular topic so we can instantly, uh, get some good impressions and some good clicks from the Google. And it, uh, will help us to get some quality backlinks so that it will automatically, uh, rank higher as on serve. So these are the some short term task. Another short term task could include, uh, uh, get some good backlinks from high authority website that is also we can consider as a consider as a quick wins because we can get good backlinks from the higher authority website, and that help us to reach on the higher level. So that is are the some best practices for short term task. Thank you.

Uh, canonical tag, uh, hello. Canonical tag is applied for the website, which have a duplicate content on their website. Like, a similar web page has two version. So when we applied a real equal to canonical tag, uh, for the duplicate version of the website or so Google will crawl the real version of that page. So it help us to reduce the duplicity of, uh, internal duplicity of the content, and, uh, Google can, uh, crawl our pay real page. Uh, so that's where canonical tag is important. And it is related to SEO because in search engine optimization, we cannot produce the duplicate content. So it help us to remove the duplicate content from our website, and it help us to Google to actually crawl the real and authentic content of our website. So that's how, uh, it is helpful for the SEO purposes.

To create, uh, to double up a link building strategy, I first choose the, uh, niche park links, which is very relevant to my website, which is a similar domain of my website. So I double up a link building a strategy according to 50%, uh, like, uh, I will create a branded, uh, anchor text link. 15% backlink from dot edu websites. 15% backlink from the higher authority web site, uh, which is in my niche, and 15% backlinks will be from the normal websites, normal backlinks. And 15% backlink, I'll try to gain from organic, through organic process. Like, uh, I'll create a high authority not high authority. I'll create ultimate guides. I'll create a good quality content on my website. So I'll try to get 15% this backlinks from the organic base. Rest of the backlinks, I'll, uh, try to get from different approaches of link building techniques, like guest posting, link insertion, HARO method. So these will be some approaches for my link building strategy. So I'll decide on the anchor text first, then I'll try, you know, distribute these backlinks on website on overall the website pages. So this will be the my link building strategies. So my go to's, uh, my final step would be, like, first, I'll find out the anchor text, then the relevant link, which I want to link the website. And then I'll approach the relevant high authority website with the high authority, uh, high quality content and, uh, then ask them to link back for my website on the relevant anchor and relevant text. The other method could include, I'll produce very high quality content on my website that is ultimate guides, uh, some ultimate guides related to my niche or how to guides related to my niche. I'll try to add infographic as well that should be very relevant to my website. So these are the some methods for link building.

To improve website's SEO performance, I analyze, uh, page views, bounce rate, uh, user mat user, and, uh, yeah, this type of metrics, I will analyze in Google Analytics. I'll also analyze from, uh, which location I'm getting more traffic, more session. So these will be some metrics bounce rate, page views, user count, new user count, uh, which pages are getting more, uh, user count, which pages are getting less user count. So depending on the performance of website, I'll analyze the website data and, uh, then create my SEO strategy.

Okay. Current algorithm according to current algorithm updates and best industry practices, I try to create more authentic and more high quality content, which is, uh, more user friendly and more informative. So I focus on creating high quality and authoritative Barclay uh, non Barclay, no, uh, content. And I will focus on e e a t signals that is experience, authoritativeness, and trustworthiness of content. I will include this signal in my content to prioritize, uh, you know, to get a good, uh, ranking for my website. So these will be the my prioritization. 1st will be, uh, content quality. 2nd will be backlink quality. 3rd will be on page SEO, which I am doing for my website. So these are the my prioritization.

I use SEMrush, uh, to improve SEO. So, basically, I'll use the SEMrush to competition analysis, uh, to improve the SEO of my website. So my first step would be to find out the keyword gap between, uh, my website and the competitor website, and I'll use this keyword, uh, gap to create more relevant content for my website. Then I look for competition, uh, like, competition analysis in terms of link, uh, gap, backlink gap. I will find the relevant opportunities to get the backlink opportunity for my website. So these are the 2 way or to use SEMrush to improve the SEO for a competitor analysis. The other, uh, use could be to research the topic for content, to research the keyword for relevant article. The other things, uh, could be, uh, SEMrush, uh, could be used to analyze the backlink profile of my website and how backlink how much backlink is my competitor getting. So these are the some ways to use SEMrush.

The factor which I consider when auditing a website's backlink profile are the link quality. The link should be relevant, uh, from the relevant domain, uh, very, uh, similar to my niche, uh, website's niche. The link should be from higher authority websites. The lower authority websites, like, uh, uh, those backlink which have 0 d a 0 d r, I clean those backlinks and the backlink from the spammy websites, which have higher spam score or higher toxic score more than 5% is underscore website. I'll remove those backlinks. So my factor would be link quality, uh, websites authority, the backlinking website authority, and the relevance of those backlink to my website. These will be the sum factor I'll consider while I audit the website's backlink profile.

Okay. To uncover, uh, I'll start putting the website URL on Screaming Frog. I'll check all the basic SEO on page SEO issues on the Screaming Frog, like meta description, title tags, h one tags, duplicate meta description. All I all these factors, I'll check through SEMrush. Uh, not SEMrush. Uh, Screaming Frog tool from the Screaming Frog tool. Uh, so these will show the basic opportunities to find this, uh, to improve on. The other technical audit part will include the page speed. 1st, I'll check the page speed, uh, on mobile devices and desktop devices. Then I will look for schema markups on the website, and I'll for that, I'll use Google's rich snippet checker tool. There are plenty of other tools from which we can, uh, check this type of issues. I'll check the duplicate content of the website. I'll check if there are, uh, pages which is, uh, not indexed through search console if available. Not available, then I'll use any third party tool. So these are the some technical SEO or technical audit issues on which I will look for. Some of other technical audit issues could include a redirection if my website is getting redirection error or not indexing and crawling. Then I will look for, uh, core webbyters, like how faster my website is loading for better user experience, how, uh, faster it is loading, how fast it is giving the next, uh, website, next URL. So these, uh, will be some factors to consider in technical audit to uncover SEO issues.

Significance of EOT in SEO is very important. And, uh, like, from last recent update from the Google's algorithm, it, uh, highly important, uh, for the website to practice the EAT. And, uh, how we ensure a site adherence to these principles, like, uh, we will provide the high authority, uh, or high quality content on our website. It should be weighted by experts. It, uh, should put some authority, and it should put some trust, uh, to our users. So that's how, uh, like, basically, EAT means experience, authoritativeness, and trustworthiness. So how was the experience when a reader was, uh, reading on our website? How authority we are giving to, you know, them and trustworthiness we are providing, uh, to them. So these are the, uh, some metric, which is very relevant as current industry practices. So, uh, how we at Dell, like, we will put a proper author bio. We will produce the content from established sources and authoritative sources. We will use some high quality or not high quality. We will use authoritative person's content and their signature or their real life scenarios on our website. So that's how we had had these principles on our website.