Shreya Gupta

Hello. My name is Shreya Gupta. I am from Ujjain, which is in Madhya Pradesh, a state in India. I have completed my education in computer science from a government engineering college in 2017. I have done a BTEC in computer science. After that, I joined NetEcho Technologies as an SEO executive. Later, I got promoted to senior SEO executive in the same company, NetEcho Technologies. After that, I joined Gulhaz Technologies as a digital marketing manager. There, I was doing various SEO tasks related to their website, including.com. And, I also managed social media for them, and I'm well-versed with all the SEO activities, like on-page SEO, off-page SEO, and technical SEO. I built very high-quality backlinks for Hash Technologies over the past two and a half years. So I have around 4 years and 7 months of experience in SEO and digital marketing. Thank you.

Yeah, short-term SEO tasks could be rewriting of meta descriptions, meta tags. Previously, if we weren't adding any meta description on our page, it could lead to a bad SEO impact. So after adding a good meta description and a good title on the website, we can rank for that particular term because earlier, we weren't ranking for that particular term. This could be a short-term task. Another way of short-term task could be adding a valuable addition or a guide about the particular topic, which is already not on Google. Or if it is on Google, then we can put a better guide on that particular topic so we can instantly get some good impressions and some good clicks from Google. And it will help us to get some quality backlinks so that it will automatically rank higher. So these are some short-term tasks. Another short-term task could include getting good backlinks from high-authority websites, which we can consider as quick wins because we can get good backlinks from higher-authority websites, and that helps us reach a higher level. That's some best practices for short-term tasks. Thank you.

Canonical tag is applied for the website that has duplicate content on their website. Like, a similar web page has two versions. So when we apply the rel equal to canonical tag on the duplicate version of the website, Google will crawl the real version of that page. This helps to reduce the duplicity of internal content, and Google can crawl our real page. So that's where the canonical tag is important. And it's related to SEO because in search engine optimization, we cannot produce duplicate content. This helps us to remove the duplicate content from our website, and it helps Google to crawl the real and authentic content of our website. That's how it's helpful for the SEO purposes.

To create a double-up link building strategy, I first choose niche park links, which is very relevant to my website, with a similar domain to my website. So I double up a link building strategy according to 50%: I will create a branded anchor text link. 15% backlinks will be from.edu websites. 15% backlinks will be from higher authority websites in my niche, and 15% backlinks will be from normal websites. And 15% backlinks I'll try to gain from organic, through an organic process. I'll create ultimate guides. I'll create good quality content on my website, so I'll try to get 15% of these backlinks from the organic base. The rest of the backlinks, I'll try to get from different approaches of link building techniques, such as guest posting, link insertion, and the HARO method. These will be some approaches for my link building strategy. I'll decide on the anchor text first, then I'll distribute these backlinks on website pages overall. This will be my link building strategy. My go-to's, my final step would be: first, I'll find the anchor text, then the relevant link which I want to link the website. And then I'll approach the relevant high authority website with high-quality content and ask them to link back to my website on the relevant anchor text. The other method could include: I'll produce very high-quality content on my website, such as ultimate guides or how-to guides related to my niche. I'll try to add infographics as well, which should be very relevant to my website. These are some methods for link building.

To improve website's SEO performance, I analyze page views, bounce rate, user engagement, and other metrics in Google Analytics. I'll also analyze traffic from different locations to identify where I'm getting more traffic and sessions. These metrics will include bounce rate, page views, user count, new user count, and which pages are receiving more or fewer user engagements. Depending on the website's performance, I'll analyze the data and then create my SEO strategy.

Okay, current algorithm according to current algorithm updates and best industry practices, I try to create more authentic and more high-quality content, which is more user-friendly and more informative. So I focus on creating high-quality and authoritative content, non-Barclay, that is. And I will focus on E-A-T signals, which are experience, authoritativeness, and trustworthiness of content. I will include this signal in my content to prioritize getting a good ranking for my website. So these will be my priorities. 1st will be content quality. 2nd will be backlink quality. 3rd will be on-page SEO, which I am doing for my website. So these are my priorities.

I use SEMrush to improve SEO. So, basically, I'll use SEMrush for competition analysis to improve the SEO of my website. My first step would be to find out the keyword gap between my website and the competitor website, and I'll use this keyword gap to create more relevant content for my website. Then I look for competition, like competition analysis in terms of link gap, backlink gap. I will find the relevant opportunities to get backlink opportunities for my website. So these are the two ways to use SEMrush to improve SEO for competitor analysis. The other use could be to research the topic for content, to research the keyword for relevant articles. The other things SEMrush could be used to analyze the backlink profile of my website and how many backlinks my competitor is getting. So these are some ways to use SEMrush.

The factors I consider when auditing a website's backlink profile are the link quality. The link should be relevant from the relevant domain, similar to my niche, website's niche. The link should be from higher authority websites. Lower authority websites, like those with a DR of 0, I clean those backlinks and those from spammy websites with a higher spam score or a toxic score over 5%, I'll remove those backlinks. So, my factors would be link quality, website authority, the backlinking website's authority, and the relevance of those backlinks to my website. These will be the sum factors I'll consider while auditing the website's backlink profile.

To uncover, I'll start putting the website URL on Screaming Frog. I'll check all the basic SEO on-page SEO issues on Screaming Frog, like meta description, title tags, H1 tags, duplicate meta descriptions. I'll check all these factors through SEMrush. I'll use the Screaming Frog tool to show the basic opportunities to improve. The other technical audit part will include page speed. First, I'll check the page speed on mobile devices and desktop devices. Then I'll look for schema markups on the website, and I'll use Google's rich snippet checker tool for that. There are plenty of other tools to check this type of issue. I'll check the duplicate content of the website. I'll check if there are pages that are not indexed through search console if available. If not available, I'll use any third-party tool. These are some technical SEO or technical audit issues I will look for. Some other technical audit issues could include redirects if my website is getting redirection errors or not indexing and crawling. Then I'll look at core web vitals, like how fast my website is loading for better user experience, how fast it is loading, and how fast it gives the next website the next URL. These will be some factors to consider in technical audit to uncover SEO issues.

Significance of EOT in SEO is very important. And, like, from the last recent update from Google's algorithm, it is highly important for a website to practice E-A-T. And, how we ensure a site's adherence to these principles, we will provide high-authority or high-quality content on our website. It should be weighted by experts. It should establish authority and trust with our users. So that's how, basically, E-A-T means experience, authoritativeness, and trustworthiness. So, how was the experience when a reader was reading on our website? How much authority are we giving to them and trustworthiness are we providing to them? So, these are some metrics, which are very relevant to current industry practices. So, how we at Dell will put a proper author bio. We will produce the content from established sources and authoritative sources. We will use high-quality content from authoritative persons and their real-life scenarios on our website. So, that's how we had these principles on our website.