Shruti Pednekar

Led and developed content production & strategy for Pinkvilla's social media channels, driving more than 2 million monthly views for YouTube and Snapchat channels. Conducted competitive benchmarking and SEO-driven optimisation to improve discoverability, traffic performance and watch time. Created AI-driven content frameworks, streamlining content to achieve a cohesive brand voice across platforms.

Spearheaded digital content and campaign strategy at Yoboho, driving over 5 million monthly views across 10 YouTube channels. Developed meme-based marketing campaigns, performance-driven promotional assets (YouTube ads, digital ad promos) to support app installs, enhance brand visibility and watch time. Collaborated cross-functionally with product and growth teams to align content with user acquisition and retention goals.

End-to-end content marketing, leveraging videos to bump engagement and audience growth by 70%. Produced branded digital series, including flagship show The Climate Clock, to drive awareness and positioning while leading internal stakeholder management. Ensured content alignment with brand tone, audience insights, and market trends for maximum reach.

Develop and execute social media strategies to drive engagement, reach, and subscriber growth. Use Insights, Creator Studio, and platform analytics to optimise content based on trends. Develop influencer-driven campaigns that directly contribute to increased e-paper subscriptions.