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Shweta Gaba

Product Marketing Manager with expertise in B2B and B2C marketing, specializing in product positioning, multi-channel campaigns, and customer engagement. Skilled in driving brand awareness, conversions, and retention through Email & WhatsApp marketing, social media, and website content. Adept at sales enablement, webinars, and customer education programs to enhance product adoption. Driven by data-driven insights and campaign optimization to accelerate growth and deliver measurable impact.
  • Role

    Product Marketing Manager

  • Years of Experience

    4.7 years

Skillsets

  • Copywriting
  • personalisation
  • Positioning
  • SEMrush
  • SEO
  • Waba
  • WhatsApp Marketing
  • Brochures
  • Content Marketing
  • messaging
  • customer education
  • GTM strategy
  • Platform strategy
  • Product Marketing
  • Proposal templates
  • Sales Enablement
  • Storytelling
  • A/B testing
  • Jira
  • Email Marketing
  • Confluence
  • Clevertap
  • Canva
  • Webinars
  • Social Media Marketing
  • sales collateral
  • Market Research
  • Customer Segmentation
  • Content Strategy
  • Competitive Analysis
  • community engagement
  • Campaign Analytics
  • automated workflows

Professional Summary

4.7Years
  • Aug, 2024 - Present1 yr 8 months

    Product Marketing Manager

    Dotpe
  • Aug, 2021 - Jul, 20242 yr 11 months

    Marketing Specialist

    Grazitti Interactive

Applications & Tools Known

  • icon-tool

    Semrush

  • icon-tool

    Confluence

  • icon-tool

    Canva

  • icon-tool

    Clevertap

  • icon-tool

    confluence

Work History

4.7Years

Product Marketing Manager

Dotpe
Aug, 2024 - Present1 yr 8 months
    Improved marketing campaigns across different channels, leading to a 30% rise in engagement and a 15% increase in conversions by using audience insights and personalised messaging. Used customer insights to refine campaigns, increasing ROI by 30% and making marketing efforts more cost-effective. Developed clear and compelling product messaging that strengthened brand positioning, improved recall, and ensured consistency across marketing channels. Led social media marketing, growing followers by 130%, increasing engagement by 25%, and improving brand visibility. Created brochures and proposal emails that helped the sales team deliver persuasive messaging, improving pitch effectiveness and conversion rates.

Marketing Specialist

Grazitti Interactive
Aug, 2021 - Jul, 20242 yr 11 months
    Developed and executed social media strategies, increasing brand visibility and audience engagement. Optimized website content and user experience, leading to increased traffic, longer session durations, and higher conversions. Led community engagement initiatives, driving 1300% growth in members while strengthening brand loyalty and retention. Worked closely with teams to maintain a strong brand presence across digital channels, leading to improved audience trust and recognition.

Achievements

  • Increased brand visibility and audience engagement
  • Optimized website content and user experience
  • Led community engagement initiatives
  • Drove 1300% growth in members
  • Improved marketing campaigns
  • Increased engagement by 30%
  • Increased conversions by 15%
  • Refined campaigns increasing ROI by 30%
  • Developed clear and compelling product messaging
  • Grew social media followers by 130%
  • Increased engagement by 25%
  • Improved brand visibility
  • Created brochures and proposal emails

Education

  • MBA in Marketing

    University Business School, Panjab University (2021)

  • PGD in Marketing Management

    GGDSD College, Chandigarh (2019)

  • Bachelor of Commerce

    DAV College, Chandigarh (2018)