Shweta Gaba

Driving GTM strategy, product, and customer marketing for an AI-driven AgriTech platform. Developed investor decks and expansion roadmap. Crafted positioning and messaging for core products. Managing events and stakeholder engagements across Dubai. Led customer campaigns and HoReCa subscription marketing, boosting cafe/restaurant adoption.

Improved marketing campaigns across different channels, leading to a 30% rise in engagement and a 15% increase in conversions by using audience insights and personalised messaging. Used customer insights to refine campaigns, increasing ROI by 30% and making marketing efforts more cost-effective. Developed clear and compelling product messaging that strengthened brand positioning, improved recall, and ensured consistency across marketing channels. Led social media marketing, growing followers by 130%, increasing engagement by 25%, and improving brand visibility. Created brochures and proposal emails that helped the sales team deliver persuasive messaging, improving pitch effectiveness and conversion rates.

Led product marketing for SearchUnify, an enterprise agentic AI platform covering Cognitive Search, Virtual Assistant and Knowledge Management, targeting Fortune 500 buyers across North America and Australia through GTM campaigns, competitive messaging and sales enablement. Led community engagement initiatives, driving 1300% growth in members while strengthening brand loyalty and retention. Developed competitive intelligence frameworks and battle cards against enterprise search competitors. Executed multi-channel campaigns across LinkedIn, email, SEO and webinars targeting enterprise IT and CX decision-makers in North America and Australia, growing brand visibility by 40%+ YoY.