Siddharth Garg
Vetted Talent
Siddharth Garg
Vetted Talent
A full-stack marketer with specialization in growth models and creative campaigns on digital and experiential platforms.
- Role
Growth Marketing Manager
- Years of Experience
6.3 years
- Professional Portfolio
View here
Skillsets
- PPC
- Semrush
- Keyword planner
- Google Analytics 4 - 2 Years
- Looker Studio - 2 Years
- Meta Ads Manager - 3 Years
- Paid campaigns - 2 Years
- Budget management
- Campaign Management
- CRM
- Email Marketing
- Event Management
- Shopping Ads - 1 Years
- Revenue Growth
- Social media Management
- Website Development
- Brand growth
- Creative design
- Creative testing
- Brand development
- Retention strategies
- Influencer program
- Team development
- Data collaboration
- Design Thinking
- Organic Social Media - 5 Years
- paid social - 5 Years
- Paid Search - 4 Years
- Meta Ads - 4 Years
- LinkedIn Ads - 1 Years
- Google Analytics - 3 Years
- Instagram Ads - 4 Years
- Google Analytics - Advance - 3 Years
- Google Tag Manager - 3 Years
- MS Excel - 3 Years
- Performance Marketing
- Social Media Marketing
- Conversion Rate Optimization
- Storytelling
- Strategic marketing
- Marketing funnel
- Growth experiments
- Content Creation - 5 Years
- Copywriting - 5 Years
- Sales funnel - 3 Years
- SEO - 3 Years
- WordPress - 2 Years
- Google Ads - 2 Years
Vetted For
12Skills
- Roles & Skills
- Results
- Details
Content Creator (Hybrid - Delhi NCR)AI Screening- 86%
- Skills assessed :Content Strategy, Email Marketing, Social Media Marketing, Content Creation, Copywriting, Sales funnel, Google Analytics, Photoshop, SEO, WordPress
- Score: 77/90
Social Media platforms- 75%
iMocha - Social Media Marketing(Level 1)
- Score: 75/100
- View Detailed ReportView Report
The objective of this assessment :
Social Media Marketing (SMM)
Google Search Ads- 65%
iMocha - Paid Search Technical MCQ Assessment(Level 3)
- Score: 65/100
Only 22.4% of the talents were able to score above the benchmark
- View Detailed ReportView Report
Only 22.4% of the talents were able to score above the benchmark
The objective of this assessment :
The objective of this assessment is to evaluate the effectiveness and efficiency of your paid advertising campaigns across search engines (like Google) and various social media platforms (like Facebook, Instagram, Twitter, etc.). This assessment helps to. understand how well the investment in these advertising channels is performing and whether desired goals are achieved. The assessment involves analyzing various metrics and data points to make informed decisions about your advertising strategy.
Professional Summary
6.3Years
- Oct, 2023 - Present1 yr 7 months
Digital Marketing Consultant
Self-Employed/Freelance - Jul, 2022 - Oct, 20231 yr 3 months
Growth Marketing Manager
Salad Days - Jun, 2021 - Jul, 20221 yr 1 month
Growth Lead
Nack - Aug, 2018 - Dec, 2018 4 months
Social Media Marketing Specialist
Tuple Predictive Labs - Jan, 2019 - Sep, 20201 yr 8 months
Senior Marketing Lead
Grotto India - Sep, 2020 - Jun, 2021 9 months
Digital Marketing Associate
Accenture
Applications & Tools Known
Meta Ads Manager
Meta Business Suite
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Google Ads
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Google Analytics
Semrush
Adobe Illustrator
Adobe Premiere Pro
Canva
Google Tag Manager
Shopify Plus
Amazon Advertising
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Klaviyo
HubSpot
zapier
WordPress
WooCommerce
Microsoft Excel
Facebook ads
Instagram
LinkedIn Ads
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Google Ad Manager
Meta Ads
Keyword Planner
Wix
Shopify
Google Optimize
Canva
Adobe Illustrator
Adobe Photoshop
Adobe Premier Pro
Figma
Google Analytics
Mixpanel
Segment
Google Data Studio
Excel
SQL
CMS
Shopify
Hotjar
Hootsuite
Adobe Illustrator
Adobe Photoshop
Google Data Studio
Excel
Notion
Asana
Mailchimp
Prompt Engineering
Work History
6.3Years
Digital Marketing Consultant
Self-Employed/FreelanceOct, 2023 - Present1 yr 7 months
- Strategic Marketing: Developed and implemented tailored marketing strategies for diverse Brands, encompassing strategy development, creative design, copywriting, and performance Marketing.
- Revenue Growth: Doubled monthly revenue for Shop Staple (Apparel) with a ROAS of 7.4 and ROI of 3.2.
- Creative Testing: Directed creative hypothesis testing for Moxie Beauty on Amazon and Blinkit Marketplaces, enhancing product visibility and sales.
- Brand Development: Established brand identity and visual assets for Acai Berry (Smoothie QSR), increasing brand recognition.
- Social Media Management: Managed social calendars, creatives, ORM, and execution for Ninewatt Coffee and Sleepover Party Shop, driving growth by 77% and 140%, respectively, with Engagement rates of 2%-5%.
Growth Marketing Manager
Salad DaysJul, 2022 - Oct, 20231 yr 3 months
- Revenue Growth: Led paid and organic marketing initiatives, increasing revenue by 2.5x through strategic use of Meta, Google, Zomato, and Swiggy.
- Campaign Planning: Executed monthly marketing campaigns for new outlet launches, menu items, and collaborations using funnel frameworks and storytelling.
- Social Media Management: Developed engaging social media content, achieving consistent 10% week-over-week channel growth.
- Budget Management: Managed a monthly marketing budget of up to 20 lakhs, optimizing spend across channels.
- Retention Strategies: Boosted repeat orders by 40% through retention models and community building.
- Influencer Program: Collaborated with 200+ creators on barter terms, increasing organic brand reach by 25%.
- Event Management: Organized 'Slow Down at Salad Days Farm' events, increasing FY22 net profits by 62.5% with 800+ guests through targeted outreach.
- Team Development: Built and led a marketing team of designers and community managers to enhance brand communication.
Growth Lead
NackJun, 2021 - Jul, 20221 yr 1 month
- Full-Funnel Marketing: Launched and managed performance marketing channels on Meta, Google, and Amazon marketplace, achieving 120+ monthly orders with a 24% reorder rate.
- Budget Management: Strategically managed a monthly marketing budget of up to 10 lakhs across channels to maximize ROI.
- Social Media Growth: Grew social media channels organically by 9% month-over-month through strategic campaigns.
- Retention Strategies: Boosted repeat orders by 40% through retention models and community building.
- CRM & Email Marketing: Developed a CRM database using Klaviyo, implementing email flows that achieved a 40% open rate, 12% CTR, and 25% conversion rate, growing the mailing list to 3,000+.
- Website Development: Led the creation of a D2C Shopify website with loyalty and affiliate programs, enhancing customer engagement.
- Data Collaboration: Defined key performance indicators (KPIs) for various marketing channels with the data team.
- Growth Experiments: Conducted A/B tests and growth sprints to improve KPIs across digital touchpoints.
- Conversion Rate Optimization (CRO): Enhanced user experience and conversion rates using heatmaps and user behaviour analysis.
Digital Marketing Associate
AccentureSep, 2020 - Jun, 2021 9 months
- Category Management: Managed the Toys and Nursery category for the UK's second-largest e-commerce platform, optimizing product listings and conversion rates.
Senior Marketing Lead
Grotto IndiaJan, 2019 - Sep, 20201 yr 8 months
- Brand Development: Defined brand identity, crafted digital and print collaterals, and developed product value propositions aligned with GTM strategies.
- Digital Channel Establishment: Built the company website and digital channels, leading a marketing team to enhance brand awareness and support sales targets through Meta and Google networks.
Social Media Marketing Specialist
Tuple Predictive LabsAug, 2018 - Dec, 2018 4 months
- Social Media Management: Managed content & community for blockchain & crypto clients.
Achievements
- Doubled monthly revenue for Shop Staple (Apparel) with a ROAS of 7.4 and ROI of 3.2.
- Enhanced product visibility and sales for Moxie Beauty on Amazon and Blinkit marketplaces.
- Increased brand recognition for Acai Berry (Smoothie QSR).
- Drove social media growth by 77% for Ninewatt Coffee and by 140% for Sleepover Party Shop with engagement rates of 2%-5%.
- Increased revenue by 2.5x at Salad Days through strategic use of Meta, Google, Zomato, and Swiggy.
- Boosted repeat orders by 40% through retention models and community building at Salad Days.
- Increased organic brand reach by 25% through influencer collaboration at Salad Days.
Major Projects
3Projects
Namma Bengaluru/ Salad Days in Bangalore
Salad DaysApr, 2023 - Aug, 2023 4 months
- A strategic social channel funnel was set up to onboard and nurture the fresh audience and convert them into customers. A 360-degree execution, online + offline to support the funnel.
- Top of the Funnel We reached out to the clusters of creators on Instagram based out of Bengaluru. Food Bloggers, Active Lifestyle Personalities, Entrepreneurs, and Artists. This gave Salad Days the eyeballs and an initial buzz with just barter and help us gain audience based out of Bengaluru. Second layer of cold acquisition was supported by paid ad campaign with the objective of brand awareness to have maximum reach and impressions with a regional and relatable content on social handle.
- Middle of the Funnel We kept a well narrated social content keep the fresh audience hooked to the page utilising local slangs, user generated content and visual references. Direct purchase from the website link in the bio was the conversion channel to turn them into customers.
- Bottom of the Funnel We created an offline channel bringing people back to our multiple digital channels with an artistically designed QR card that goes with every order. The QR code opens a landing page with 3 links, each with exclusive incentive to make the customer act on each ensuring follow on social handle, contact information capture and an offer on second purchase.
- We gained over 100+ digital mentions within 2 weeks of outreach, over 1500+ new audience on our social handle with acquisition cost being zero to 0.57 INR per user and over 30% increase in 2nd purchase.
Roles and Responsibilities:
Tools and Technologies used: Facebook Ads, Facebook Shopping Ads, Instagram Ads, Linkedin Ads, Google Analytics-Advance, Google Tag Manager, MS Excel
Slow Down at Salad Days Farm
Salad DaysNov, 2022 - Mar, 2023 4 months
- We curated a recurring event that would be held every weekend starting from last week on November, 2022. We gave the event a name that sticks Slow Down with an exciting day itinerary.
- We were looking to fulfil 3 things Awareness (Existence) of Slow Down at Salad days Farm, acquiring customers for the event, Booking solution.
- We strategically deployed sound bites, show reels, testimonials, content created from the people experience helped in giving enough social proof for turning cold customer to hot customers on social channels.
- We partnered with a local farm tour brand on social channels to bring in people who are not Salad Days customers.
- A single page booking was created on Razorpay for seamless booking.
- We had 800+ guests over 23 events during the season using organic and paid channels for acquisition and retention generating net profit of 62.5% after covering setup and day cost.
Roles and Responsibilities:
Tools and Technologies used: Facebook Ads, Facebook Shopping Ads, Instagram Ads, Linkedin Ads, Google Analytics-Advance, Google Tag Manager, MS Excel
Designed to be seen
NackNov, 2021 - Feb, 2022 3 months
- We designed the campaign using many iterations and narrations to showcase the message and change the outlook towards consuming supplements, aesthetically on social and other digital touchpoints.
- Introduce the narrative with content via. digital channels - Social media, Emailers, and Print Collaterals at the Top of the Funnel. Turn cold audience to warm.
- Website Banners, Influencer Outreach at the Middle of the Funnel. Turn Warm audience to hot.
- Paid ads to the Bottom of the funnel. Turn hot audience to customers.
- Saw week on week growth in sales by 12% with an average acquisition cost of 45% of the AOV.
Roles and Responsibilities:
Tools and Technologies used: Facebook Ads, Facebook Shopping Ads, Instagram Ads, Linkedin Ads, Google Analytics-Advance, Google Tag Manager, MS Excel
Education
Masters of Business Administration
ICFAI University (2018)Post Graduate Program in Marketing Management
ICFAI Business School (2018)Bachelors in Technology - Electronics and Communication Technology
Deenbandhu Chhotu Ram University of Science & Technology (2015)B.Tech
Deenbandhu Chhotu Ram University of Science and Technology (2015)Post Graduate Program in Management (PGPM)
ICFAI Business School (2018)
Certifications
- Credential ID : 24636793
Google Ads Fundamentals
Google Ads (Nov, 2018) - Credential ID : 1408623-211
AMCAT Certified Data Processing Specialist
Aspiring Minds (Sep, 2014) - Credential ID : 1408623-209
AMCAT Certified Creative Content Developer
Aspiring Minds (Sep, 2014) - Credential ID : 1408623-284
AMCAT Certified Proficiency in English
Aspiring Minds (Nov, 2014) - Credential ID : 1408623-283
AMCAT Certified in English Comprehension
Aspiring Minds (Nov, 2014)