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Vetted Talent

Siddharth Gupta

Vetted Talent
Dynamic and versatile digital marketing professional, passionate about amplifying knowledge and expertise in the field. Seeking challenging role as Digital Marketing/Performance Marketer to drive revenue growth, optimize campaigns, and ensure client satisfaction.
  • Role

    Performance Marketing Manager

  • Years of Experience

    11 years

Skillsets

  • Conversion Rate Optimisation
  • Creatives optimisation
  • team mentoring
  • Shopping Ads
  • SEMrush
  • Ppv
  • LinkedIn
  • Landing Page Optimisation
  • Facebook
  • Display Ads
  • CRO
  • Instagram - 7 Years
  • Audience Research
  • Ahrefs
  • Campaign optimisation - 10 Years
  • Google Ads - 11 Years
  • Keywords research - 10 Years
  • Client handling - 8 Years
  • Social Media Marketing - 8 Years
  • Data Analysis - 9 Years
  • PPC - 10 Years
  • Twitter - 5 Years

Vetted For

10Skills
  • Roles & Skills
  • Results
  • Details
  • icon-skill_image
    Performance Marketing LeadAI Screening
  • 80%
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  • Skills assessed :Client Communications, Team management, Google Ads, Instagram Ads, Meta Ads, Shopping Ads, Tiktok Ads
  • Score: 72/90
  • icon-skill_imageLanguage & Communication
  • 81%
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  • icon-skill_imagePaid Social Media
  • 57%
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  • iMocha - Paid Social Technical MCQ Assessment(Level 1)

  • Score: 57/100
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    Only 22.4% of the talents were able to score above the benchmark

  • View Detailed ReportView Report
  • icon-score

    Only 22.4% of the talents were able to score above the benchmark

card-info The objective of this assessment :

The objective of this assessment is to evaluate the effectiveness and efficiency of your paid advertising campaigns across search engines (like Google) and various social media platforms (like Facebook, Instagram, Twitter, etc.). This assessment helps to. understand how well the investment in these advertising channels is performing and whether desired goals are achieved. The assessment involves analyzing various metrics and data points to make informed decisions about your advertising strategy.

  • icon-skill_imageGoogle Search Ads
  • 55%
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  • iMocha - Paid Search Technical MCQ Assessment(Level 1)

  • Score: 55/100
    icon-score

    Only 22.4% of the talents were able to score above the benchmark

  • View Detailed ReportView Report
  • icon-score

    Only 22.4% of the talents were able to score above the benchmark

card-info The objective of this assessment :

The objective of this assessment is to evaluate the effectiveness and efficiency of your paid advertising campaigns across search engines (like Google) and various social media platforms (like Facebook, Instagram, Twitter, etc.). This assessment helps to. understand how well the investment in these advertising channels is performing and whether desired goals are achieved. The assessment involves analyzing various metrics and data points to make informed decisions about your advertising strategy.

Professional Summary

11Years
  • Jun, 2024 - Sep, 2024 3 months

    Performance Marketing Manager

    OurBus Inc.
  • Dec, 2022 - Jun, 20241 yr 6 months

    Digital Marketing Manager B2B Sales

    Arrow
  • Mar, 2017 - May, 20225 yr 2 months

    Digital Marketing Manager

    Bitstreaks Technologies
  • Jan, 2014 - Mar, 20173 yr 2 months

    Digital Marketing Specialist

    Creative Brain Web

Applications & Tools Known

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    Google Ads

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    Google ad platforms

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    Meta Ads Manager

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    Meta Business Suite

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    LinkedIn Campaign Manager

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    LinkedIn Ads

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    LinkedIn Sales Navigator

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    Google Analytics

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    Google Ad Manager

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    Facebook Ads Manager

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    Bing Ads

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    Google Tag Manager

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    Asana

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    Trello

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    Semrush

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    Google Keyword Planner

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    Native Ad Platforms like Taboola,Criteo etc.

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    Google AdWords

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    LinkedIn

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    Twitter

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    Taboola

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    Shopify

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    GA4

Work History

11Years

Performance Marketing Manager

OurBus Inc.
Jun, 2024 - Sep, 2024 3 months
    Conducting audits of existing campaigns on Google and Meta, offering recommendations to enhance performance of US campaigns. Planning, launching & optimizing Google Ads campaigns for India geography. Managing the team of content writers, designers for the creatives of the Brand. Digital marketing strategy evaluation & optimization for Charter Bus part of the company - US & India. Mentored another senior digital marketer for performance marketing.

Digital Marketing Manager B2B Sales

Arrow
Dec, 2022 - Jun, 20241 yr 6 months
    Skilfully managing a team of 6 including content writers, designers, digital marketing executives to deliver projects to the organization and its clients. Suggesting and implementing content modifications in the audience approach (digitally) and testing new LinkedIn ad formats resulting in high quality leads. Competitor analysis for understanding their approach and look for improvements that can be incorporated in our campaigns. Brought in really high quality relevant leads via LinkedIn Ads that resulted in incoming revenue of more than $300k. Guiding sales team for lead handling and nurturing, in order to achieve better conversions.

Digital Marketing Manager

Bitstreaks Technologies
Mar, 2017 - May, 20225 yr 2 months
    Developed digital marketing strategies from scratch via keyword research, bid strategies, audience research for all major Ad Platforms i.e. Google Ads, Meta Ads (Facebook & Instagram), LinkedIn etc. Optimizing campaigns for improved CTR, CPA and CPC. Suggesting modifications in marketing strategy for various clients in order to achieve better results digitally. Frequent brainstorming sessions with copy/content writers to deliver brands message effectively. Guiding designers and developers for landing page and creatives improvements. A/B testing of various collaterals, audiences and ad campaigns. Specialized in CRO, executing Search, Display, Shopping, and Native Ads for D2C, B2C & B2B clients. Generated high-quality B2B & B2C leads through precision-targeted Google Ads (PPC), Meta and LinkedIn campaigns. Understanding client requirements and preparing monthly reports for them. Testing new ad platforms and new approaches as per different clients product/service. Applied D2C strategies for 30% faster E-commerce results. Focusing on combination of branding and sales/lead generation for much better results. Helped clients to reduce CPA by 20%. Lead a team of 4 digital marketing executives to achieve results for clients.

Digital Marketing Specialist

Creative Brain Web
Jan, 2014 - Mar, 20173 yr 2 months
    Mentored the digital marketing executives, resulting in their professional growth.

Achievements

  • NTSE (National) Scholar
  • School Scholarship (11th-12th)
  • School Scholarship (9th-10th)

Testimonial

One Tick Technologies

Akash Kaushik

Siddharth holds exceptional strategic abilities. He looked deeply into our campaign's performance, analytics, took such insightful and creative steps that helped us in improving ROI.

Major Projects

5Projects

LinkedIn Ads for B2B Sales Arrow

B2B Sales Arrow
Dec, 2022 - Present2 yr 7 months
    1. B2B marketing services organization with target audience in USA and India
    2. Optimizing their old LinkedIn campaigns based on the data available.
    3. Getting highly relevant leads from a really niche audience as they only target C-Suit executives of organizations with yearly revenue $100 M and above.
    4. Introduced Conversation ad and another ad type to them that is giving results.
    5. Running campaigns on effective days and times only help me redirect budget to the right place.

SumTracker

SumTracker
Nov, 2021 - Jan, 2022 2 months
    1. B2B SaaS product (inventory management app) for Shopify ecommerce Sellers, target audience USA.
    2. Keyword research and audience define for Google Adwords and Shopify.
    3. Setup their campaigns on Google Adwords.
    4. Optimizing their Shopify store with relevant keywords incorporation.

Score NYC

Score NYC
Feb, 2021 - Oct, 2021 8 months
    1. B2B Advisory Board offering to small businesses with ARR $2M and above.
    2. Setup their google ads campaign with effective keywords, bid strategy and locations.
    3. Researched for the platform on which they can find their relevant audience.
    4. As they used to target only those companies in USA which have $ 2M plus ARR, so LinkedIn came out to the best one.
    5. Assisted them for their content strategy for Social Media and followed the 80-20 rule, where 80% of content shall give value to user and only 20% on content shall boast about brand.
    6. Outcomes: Because of all the above steps SCORE NYC closed 3 conversions in 6 months, registering their first success via digital marketing initiatives.
    7. Brand Awareness campaigns for brand growth and further Conversation ads on LinkedIn helped to achieve the targets.

Saara.io

Saara.io
Feb, 2021 - Sep, 2021 7 months
    1. B2B SaaS product (return management AI/ML based app) for Shopify ecommerce sellers, target country USA
    2. Structured their campaigns on Google Adwords and Shopify.
    3. Keywords research, audience define for Google Ads words and Shopify
    4. Optimized Shopify profile, based on relevant keywords, for better visibility.
    5. Effective retargeting ads on Google Adwords.
    6. Increased their paid user base by 15X.

The Decor Remedy

The Decor Remedy (India - D2C Luxury Home Decor Brand)
May, 2020 - Jan, 2021 8 months
    1. Research on keywords, ad copies, bids and bid strategy for Google Ads.
    2. Running their Google Search Ads and Performance Max campaigns.
    3. Adjusting target ROAS setting on Google regularly for consistent sales.
    4. Managing their Meta campaigns for Facebook and Instagram
    5. Running brand awareness campaigns on Google and Meta for increasing potential audience size and making sales ads more effective.
    6. Optimized their campaigns for devices, timings of running ads, platforms(only Instagram for them) after analyzing data from analytics.
    7. All this helped to achieve a sales of INR 25 Lakhs plus during the Diwali season in a budget of INR 3.5 Lakhs.

Education

  • B.Tech, E.C.E

    U.I.E.T. Kurukshetra University (2013)

Certifications

  • Google Shooping Ads

    Google (May, 2023)
    Credential ID : 135403154
    Credential URL : Click here to view

  • Google Search Ads Certified ( 8664-441d-a463-1862d96b1e8e)

    Google (Nov, 2022)
    Credential ID : 135032687
    Credential URL : Click here to view

  • Google display ads

    Google (Dec, 2022)
    Credential ID : 104224018
    Credential URL : Click here to view

  • Google shopping ads certified

  • Google display ads certified

  • Google search ads certified

  • Uplers certified talent

  • Linkedin skill badge for google ads

  • Linkedin skill badge for google analytics

  • Linkedin skill badge for seo

Interests

  • Technology Research
  • Long Rides
  • Sketching