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Siddharth Joshi

With 15+ years of global B2B marketing experience across consulting, technology, AI & analytics, and enterprise services, I specialize in turning strategy into measurable growth. My focus: pipeline acceleration, brand differentiation, and integrated go-to-market execution that aligns marketing tightly with business outcomes.

I have led multi-geo marketing strategies across North America, Europe, and APAC — architecting demand generation programs, scaling account-based marketing (ABM), strengthening thought leadership, and driving ecosystem-led growth. From digital-first campaigns to flagship industry events and executive engagement platforms, I build programs that create market authority and commercial impact.

Currently Director – Marketing at Everest Group, I partner with research, sales, and leadership teams to align growth strategy with customer lifecycle marketing and revenue goals.

  • Role

    Director of Marketing

  • Years of Experience

    15.42 years

Skillsets

  • events
  • SEO
  • SEM
  • Salesforce
  • Product Marketing
  • Partner marketing
  • Pardot
  • Multi-channel marketing
  • Media Planning
  • Marketo
  • Account Based Marketing
  • Eloqua
  • Digital Marketing
  • Demand Generation
  • Competitive Analysis
  • Campaign Management
  • brand positioning
  • B2B Marketing
  • Analytics
  • Act on

Professional Summary

15.42Years
  • Jun, 2022 - Present3 yr 11 months

    Director of Marketing

    Everest Group
  • Oct, 2021 - Jun, 2022 8 months

    Marketing Specialist

    Halliburton
  • Oct, 2019 - Oct, 20212 yr

    Marketing Specialist

    Indus Valley Partners
  • Aug, 2010 - Nov, 20155 yr 3 months

    Category Manager Engineering and R&D Services

    HCL Technologies
  • Dec, 2015 - Oct, 2016 10 months

    Global Marketing Manager, Infrastructure Management Services

    Hexaware Technologies
  • Dec, 2016 - Oct, 20192 yr 10 months

    Marketing Manager - AI & Analytics and GDPR

    Capgemini

Work History

15.42Years

Director of Marketing

Everest Group
Jun, 2022 - Present3 yr 11 months
    Global Marketing Strategy and Planning - Devised the Marketing program for GBS, CSA, BFSI and HLS service lines. Devised Marketing Programs for APAC Geo. Created a sound pipeline for future growth via various digital events (Webinars, VRTs and LinkedIn Live) and in-person events (Led/Managed Engage 2025 Bengaluru). Managed and executed demand-generation activities to deliver marketing qualified leads and pipeline. Collaborated with various regional consortiums in creating demand (nasscom, IBPAP). Leveraging and optimizing the social media marketing channels to create mind-share and visibility.

Marketing Specialist

Halliburton
Oct, 2021 - Jun, 2022 8 months
    Working on the inbound content strategy to drive lead generation and organic traffic. Working on revamping the HAL Landmark website SEO & SEM Initiatives. Devised a plan for lead generation. Define the field marketing programs - trade shows, drive promotions, webcasts, websites, digital marketing and direct mail. Partner Marketing - working with various partners and utilizing their MDF funds for lead generation.

Marketing Specialist

Indus Valley Partners
Oct, 2019 - Oct, 20212 yr
    Built and scaled the inbound content strategy to drive lead generation and organic traffic. Overhauled the IVP website and the content strategy including the messaging and design. Managing the Product Marketing initiatives to create a sound pipeline for future growth. Managed and executed demand generation activities to deliver marketing qualified leads and pipeline.

Marketing Manager - AI & Analytics and GDPR

Capgemini
Dec, 2016 - Oct, 20192 yr 10 months
    Market Planning & Analysis: Market Segmentation, Opportunity Analysis, Voice of the Customer, Competitive Analysis and Partner Marketing. Conduct Market Research, understand buying behaviour, portfolio composition. Conduct periodic portfolio analysis and optimize as needed. Strength Identification, Brand & Positioning. Organized Capgemini wide Event- Capgemini Week of Innovation Networks18. (#CWIN18). Go-to-Market: Define the field marketing programs - trade shows, drive promotions, webcasts, websites, digital marketing and direct mail. Partner Marketing - worked with various partners and utilized their MDF funds for lead generation. Thought Leadership & Account-Based Marketing.

Global Marketing Manager, Infrastructure Management Services

Hexaware Technologies
Dec, 2015 - Oct, 2016 10 months
    Develop and execute demand generation programs (NA, Europe, APAC). Developed and executed end-to-end marketing programs. Collaterals (Infographics, Flyers, Brochures, Case Studies and Whitepapers). Events - Managing events from conceptualization to execution stage. Account Based Marketing for big offerings like Cloud, Digital Workplace Services & Service Management. Digital Marketing using all the channels like LinkedIn, Twitter and Facebook. Devising Campaign using Eloqua. Execute regular cadence of content publication on the Hexaware website, blog and other digital properties.

Category Manager Engineering and R&D Services

HCL Technologies
Aug, 2010 - Nov, 20155 yr 3 months
    Manage account based marketing for focus/key accounts. Develop and execute demand generation programs. Devise strategies for comp kill. Service line marketing: Responsible for crafting Go-To market strategy for all Verticals within Engineering Services namely Aerospace, Medical Devices, Automotive, High-Tech by undertaking research & analysis. Successfully launched Engineering Experiences branding campaign for HCL ERS. Events - Managed events from conceptualization to execution stage.

Education

  • MBA in International Business

    Amity International Business School (2010)

  • BBA in Marketing

    Guru Gobind Singh Indraprastha University (2008)