Sipak Sahu

As the sole developer, I work closely with the marketing team to ensure seamless website development and effective integration of marketing tools to drive lead generation, engagement, and overall site performance. Developed a custom WordPress theme with ACF, creating flexible content structures and custom post types to support marketing and SEO goals. Integrated Pardots API for seamless lead capture, syncing form submissions and enabling real-time lead tracking and nurturing. Designed and optimized custom forms linked to Pardot, ensuring mobile-friendly, secure lead capture with enhanced user experience. Managed ongoing website maintenance, keeping systems updated and ensuring optimal performance aligned with marketing strategies. Implemented security best practices and performance optimizations, including SSL, caching, and resource minification for faster load times. Worked closely with the marketing team to ensure the websites features supported marketing campaigns and optimized user engagement. Provided ongoing support and training to the marketing team, enabling them to manage content, leads, and website adjustments independently. Collaborated on SEO strategies and A/B testing to improve site visibility and conversion rates, using Google Analytics and Pardot for insights. Used WP Engine to manage and host WordPress websites, ensuring reliable performance, fast loading times, and easy management of backups and staging environments.

Designing and building the website front-end. Designing and managing the website back-end including database and server integration. Maintaining, optimizing, troubleshooting, and improving websites. Meeting with clients to discuss website design and function. Conducting WordPress training with the client. Conducting website performance tests. Hands on experience with various kinds of plugins (Woocommerce, WP Fusion, Active Campaign, MailChimp, Membership, WP Rocket, Learndash, Buddyboss, Flamingo, Wordfence, Rankmath, WP All Export/Import). Default Themes/Plugins functionality customization. Expertise on DIVI, Astra Themes and their addons. Resolving SEO Errors like sitemap issues, URL redirection, HTTP status. Mentored 5-6 developers.

Designing and building the website front-end. Development expertise with custom post types using hooks. Developed custom fields using ACF and customized themes for high-traffic WordPress websites. Worked with all kinds of page builders like Elementor, Wp Bakery, Bricks, Visual Composer, Divi.