Snehal Biswas

Sole designer responsible for building the entire Firstwork product from scratch including platform UX, design system, and internal tooling. Created and implemented a scalable design system across all user-facing and admin interfaces to ensure UI consistency. Collaborated with product managers and engineers to define product flows and translate requirements into high-fidelity wireframes and interactive prototypes. Conducted user research with field staff and HR operators to design intuitive workflows for shift scheduling, onboarding, payroll, and performance tracking. Designed key modules including dashboards, agent profiles, attendance tracking, job board, and shift planning. Took full ownership of auditing and redesigning the legacy platform to improve usability, accessibility, and information clarity. Established QA and handoff processes to ensure high design fidelity in development. Initiated and led UX improvements based on usability feedback from internal and external stakeholders. Early-stage contributor to the Firstwork brand identity by designing the logo and initial LinkedIn creative assets.

Designed whole web and app experience from scratch. Creation and implementation of design system throughout the application for UI enhancement and consistency. Interacted with Product Manager to understand requirements. Converted user journeys into low fidelity to high fidelity wireframes. Set up design and quality check process to ensure better experience to the end user. Explained development team about tasks and ensured delivery as per provided design. Created user-centered designs by understanding business requirements and user journey. Identified and troubleshot UX problems. Collaborated effectively with product, engineering and management teams. Investigated and demonstrated understanding of the industry's most recent trends. Handled a team of 2 designers. Took initiative and ownership for the end to end process of designing to development and testing.

Designed multiple dashboards of various categories. Style guide creation and implementation throughout the application for UI enhancement and consistency. Interacted with client to understand requirements. Presented designs to the client and team. Researched for better experience design keeping clients requirement in mind. Kept track on Jira for each and every requirement as a task.

Learned about gaming UI. Designed admin panel from scratch to host games and manage everything about the game. Application designed and corrected previous applications' user experience. Represented company in sanitary awareness app competition, designed whole experience single handedly. Created social media ads and online promotional materials. Google ads.

Designed complete website, mobile site, progressive web app, app & content management dashboard. Researched on competitors' design, studied their process to sharpen our product. Interacted with Product Management Head to understand the industry problems and created prototypes to solve those problems. Managed interface designs of various unique products like CMS Dashboard, App, CMS APP. Iterated the designs many times to enhance the user experience and achieve newer business objectives. Worked in tandem with tech team and reported directly to the CTO of the company and delivered the designs on time as per product development plan. Created social media ads from scratch. Google ads. Offline ads promotional material such as standees, banners etc. Shared design inputs in pitch decks.

Designed complete web and mobile interfaces for a new type of E-Commerce market for construction materials. Responsible for end-to-end user interface designs for the E-Commerce portal. Performed design research on competitors and chose optimal brand colours. Interacted with Product Management Head to understand industry problems and created prototypes. Managed interface designs of unique products like internal backend portal, construction material estimator, construction material knowledge bank. Iterated designs to enhance user experience and achieve newer business objectives. Worked in tandem with tech team and reported directly to the CTO. Conceptualized and created graphic designs to drive user engagement online. Led product photography and used images on the E-commerce platform. Conceptualized and created website banners for promotions.

Completed more than 15 projects in various domains like user interface designing, user experience designing, digital marketing, brand building, etc. Clients included companies from sectors like Food, Alcohol, Travel, Sports, etc. Projects included illustration, logo designing, interface designing, brochure designing, and designing of CBTs. Delivered all designs from inception to final production and delivery.

Conceptualized and designed various vectors and symbols for the online store. Worked closely with the marketing team to understand requirements and delivered website banners for campaigns. Worked with email marketing team and created various emailers. Designed for online marketing channels like Facebook, Twitter, etc. to drive engagement.

Designed brochures, flyers, menu cards and updated them regularly. Created logos, vectors, symbols. Designed for Lemon Mobile packaging. Coordinated printing of letter heads, envelopes, etc.