Soumita Dey
With extensive experience in customer retention and lifecycle marketing across various industries, I specialize in leveraging customer segmentation strategies and product marketing to enhance engagement, retention, and lifetime value. At Carry1st, I focus on improving retention metrics, driving reactivations, and developing segmented offers and seasonal live-ops strategies for casual games and the Carry1st Shop platform.
My expertise includes collaborating with product and data teams to create personalized messaging, optimize customer journeys, and enhance player interaction through dynamic features and functionalities. Proficient in tools like Clevertap, MoEngage, and Mixpanel, I am committed to delivering impactful, data-driven results that align with business goals.
- Role
Senior Product Marketing Manager
- Years of Experience
8 years
Skillsets
- Design
- Foundation
- Analytical
- Marketing
- Segmentation
- CRM
- testing
- Less
- Mixpanel
- A/B testing
- Customer Lifecycle Management
- MS Office
- On
- C
- cross
- Market Research
- Campaign Management
- Google Analytics
Professional Summary
- Jun, 2024 - Dec, 20251 yr 6 months
Senior Lifecycle Marketing Manager
Carry1st - Sep, 2023 - May, 2024 8 months
Senior Product Marketing Manager
Turtlemint - Dec, 2021 - Jun, 20231 yr 6 months
Customer Retention - Growth Marketing
Emeritus - Sep, 2016 - Sep, 20171 yr
Deputy Manager
HDFC Bank - Jun, 2018 - Dec, 20202 yr 6 months
Retention Strategist
Sugal & Damani - Feb, 2021 - Dec, 2021 10 months
Retention Marketing Manager
FACES CANADA
Applications & Tools Known
Clevertap
Work History
Senior Lifecycle Marketing Manager
Carry1stSenior Product Marketing Manager
TurtlemintCustomer Retention - Growth Marketing
EmeritusRetention Marketing Manager
FACES CANADARetention Strategist
Sugal & DamaniDeputy Manager
HDFC BankAchievements
- 1. Set up full Retention Engine which is used till date.
- Increased Repeat Purchase from 18% to 35%
- Completed National Trekking Expeditions in the Eastern and Western Himalayas
- Ex-theatre Actor at professional theatre group in Kolkata - Hypokrites
- Elected Head Girl of the School at age
- Best Speaker Winner at school and college level debate competitions.
- Received certificate for Out-of-the-box thinking for live project (Serendipity)
- National Rowing Regatta finalist in 2007 organized by Lake Club (Kolkata).
- Volunteered for media coverage of INFOCOM 2011-12 as part of Entrepreneur s Times Participant at IIM Calcutta convention on "Management Education for Sustainable Tomorrow",
Major Projects
Analytics
Online Lottery luckykhel.com and Fantasy Sports App
Education
PGPM, Marketing
Globsyn Business School (2013)B.Sc. (Honours), Computer Science
University of Calcutta (2011)ISC, Science Standard 12th
Julien Day School (2008)ICSE, Science Standard 10th
Julien Day School (2006)