Soumita Dey

With extensive experience in customer retention and lifecycle marketing across various industries, I specialize in leveraging customer segmentation strategies and product marketing to enhance engagement, retention, and lifetime value. At Carry1st, I focus on improving retention metrics, driving reactivations, and developing segmented offers and seasonal live-ops strategies for casual games and the Carry1st Shop platform.

My expertise includes collaborating with product and data teams to create personalized messaging, optimize customer journeys, and enhance player interaction through dynamic features and functionalities. Proficient in tools like Clevertap, MoEngage, and Mixpanel, I am committed to delivering impactful, data-driven results that align with business goals.