Soundarya N

Orchestrated multi channel outbound & inbound marketing strategy across PPC, email, LinkedIn, SEO and webinar channels, boosting enterprise MQLs by 150%. Recruited and mentored a team of 5, including technical content writers, performance, email marketers & demand gen specialist. Enabled 2X growth in new revenue by generating $2.5 million revenue and $3.5 million in pipeline. Devised GTM strategy and executed full-funnel integrated campaigns for enterprise accounts across US Market. Planned & executed 50+ webinars generating 400+ MQLs from target accounts. Partnered with cross-functional stakeholders across Sales, Business Head and Product to accelerate pipeline & improved MQL to opportunity conversion by 25%. Oversaw the production of engaging marketing content, such as blog posts, white papers, case studies, and newsletters, tailored for our target B2B audience. Drove AI tool adoption in website, audience segmentation, content development, image and video generation to improve team productivity by 40%. Implement enterprise focused ABM plays and increased strategic account penetration from 8% to 12% QoQ by implementing multi threaded engagement strategy with the buying committee.

Drove a 2.5X increase in new customers and 50% uplift in revenue YOY through multi channel data driven marketing campaigns. Successfully increased lead acquisition by 250%, optimized budget allocation, reduced CPL by 30%. Used AI-driven audience segmentation to refine targeting and content personalization, boosting conversion by 20%.

Executed ABM and demand generation campaigns across US Markets driving 3 Million+ USD in pipeline. Reduced lead nurturing cycle by 40% and improved MQL-to-SQL conversion by 20%. Reduced CPL by 25% and accelerated pipeline velocity through hyper-personalized LinkedIn and ABM campaigns. Generated 120 MQLs, 25 SQLs and 1.5 Million USD in closed-won deals via paid, ABM channel targets. Increased RFQ by 50% and improved organic traffic by 60% YOY through SEO-led, paid and cross-promotional strategies. Generated high-value content assets including whitepapers, e-books, case studies, blogs, and research reports to drive thought leadership and nurture leads.

Established complete digital marketing stack from ground up, including CRM, marketing automation, and analytics infrastructure. Generated 38 (96% KPI) and 72 (121% KPI) SQLs in consecutive years through strategic ABM campaigns including targeted content marketing and personalized direct mail sequences. Developed and executed comprehensive ICP research methodologies and personalized engagement frameworks using CRM data analysis, behavioral tracking and predictive lead scoring models. Set up marketing function from the scratch, created SOPs and achieved $150K revenue (105% KPI) in a year.

Execute demand generation & Product launch campaigns across Google ads and Facebook for nascent products. Headed Facebook Lead gen campaign to improve CTR, resulting in doubled leads at 28% lower CPL. Managed agencies to prepare marketing collaterals, developed targeted and personalized messages for target customers. Adjust bidding strategies based on performance metrics to optimize campaigns.

Worked with the Central and State government officials to effectively lead the implementation of Poshan Abhiyaan to organize various awareness campaigns around key messages of nutrition.