Soundarya N

Owned enterprise demand generation strategy generating $15 M pipeline and supporting $10 M revenue through ABM, paid channels, email, LinkedIn, SEO, lifecycle marketing, in-product, cross sell and up sell campaigns. Developed annual demand generation forecast, roadmap & multi channel campaign architecture for both existing accounts and net new pipeline aligned with revenue and pipeline targets. Built a team of 5, including technical content writers, performance, email marketers & demand gen specialist. Owned $3M budget and delivered 5X ROAS across paid, events & digital channels, optimizing CPL through strategic allocation, bidding, and audience targeting. Partnered with cross-functional stakeholders across Sales, Business Head, mar tech, rev ops and Product to review ICP, target accounts and accelerate pipeline conversion. Designed and scaled ABM programs for 10K+ high value accounts by implementing multi threaded engagement strategy with the buying committee. Reported key metrics like pipeline coverage ratios, conversion metrics, MQLs and marketing ROI directly to executive leadership. Defined SOP across teams and improved operational efficiency by 30% by identifying eliminating bottlenecks across campaign planning, execution, nuture workflows and lead management. Led Hubspot Marketing Cloud and 6Sense roll out, including journeys, workflows, segmentation, trigger set up, email, lead scoring and marketing automation. Built personalized nurture journeys for key personas and buying stages; improved MQL-to-SQL progression by 30%. Owned enterprise SEO strategy across technical, on-page, and content SEO scaling organic traffic by 2X and improved conversion rate by 30%. Planned & executed 20+ regional field events like tax forums, summit, association events, summit across US markets, generating 500+ MQLs. Drove AI tool adoption in website, audience segmentation, content development, image and video generation to improve team productivity by 40%.

Executed ABM and demand generation campaigns across US Markets driving 3 Million+ USD in pipeline. Reduced lead nurturing cycle by 40% and improved MQL-to-SQL conversion by 20%. Reduced CPL by 25% and accelerated pipeline velocity through hyper-personalized LinkedIn and ABM campaigns. Generated 120 MQLs, 25 SQLs and 1.5 Million USD in closed-won deals via paid, ABM channel. Increased RFQ by 50% and improved organic traffic by 60% YOY through SEO-led, paid and cross-promotional strategies. Generated high-value content assets including whitepapers, e-books, case studies, blogs, and research reports to drive thought leadership and nurture leads. Developed and executed comprehensive ICP research methodologies and personalized engagement frameworks for buying group persona using CRM data analysis, behavioral tracking, and predictive lead scoring models.

Planned and executed campaigns across Facebook to increase brand awareness, reach and lead generation. Analyzed and reported campaign KPIs like CTR, CPC, CPL, Engagement rate, CVR and ROAS to the leadership. Increased farmer inquiries by 150% through localized ad creatives, seasonal and regional language campaigns. Utilized geo-targeting to reach farming communities of 8 million in specific regions, boosting relevance and conversion rates.

Executed demand generation & product launch campaigns across Google ads and Facebook for nascent products. Headed Facebook Lead gen campaign to improve CTR, resulting in doubled leads at 28% lower CPL. Managed agencies to prepare marketing collaterals, developed targeted and personalized messages for target customers.

Worked with the Central and State government officials to effectively lead the implementation of Poshan Abhiyaan to organize various awareness campaigns around key messages of nutrition.