Sourabh Pandey

Lead Generation & Prospecting: Spearheaded outbound prospecting for SAP CX Suite (CRM, Marketing Cloud, Commerce Cloud, Customer Data Platform) targeting enterprise clients across Australia, New Zealand, and Asia-Pacific markets. Executed multi-channel prospecting strategy using cold email, LinkedIn outreach, and phone prospecting to identify and engage decision-makers. Built qualified pipeline through research-backed personalization and needs-based discovery conversations. Discovery & Consultative Selling: Conducted consultative discovery calls with C-level executives (CTOs, CMOs, VP Operations), understanding technical requirements, business challenges, and ROI expectations. Delivered business-focused presentations translating complex SAP enterprise solutions into measurable value propositions aligned with client objectives. Managed multi-stakeholder conversations involving technical teams, finance leaders, and business decision-makers. Pipeline Management & Market Intelligence: Maintained detailed pipeline tracking and lead qualification framework, ensuring data accuracy and sales velocity. Gathered market feedback and competitive intelligence, sharing insights with GTM team to refine positioning and messaging strategy. Analyzed buyer objections and pain points, contributing to product-market fit improvements. Key Metrics: Consistent enterprise pipeline development; Discovery-to-qualification conversion alignment; Stakeholder engagement across C-suite.

B2B SaaS company specializing in B2B intent data and predictive prospecting/lead intelligence solutions. Lead Generation & Sales Prospecting: Drove full-cycle US market sales motion for B2B SaaS prospecting platform targeting mid-market and enterprise segments. Generated 15-20 qualified discovery calls monthly through strategic cold email campaigns, personalized LinkedIn outreach, and high-intent phone prospecting. Identified and qualified high-potential prospects (CMOs, VP Sales, Growth Leaders, Marketing Directors) across diverse industry verticals. Utilized advanced sales intelligence tools (Zoom-Info, Slintel) to map organizational hierarchies, identify decision-makers, and develop account-based outreach strategies. Business Development & Deal Closure: Executed end-to-end sales cycles, managing deal progression from initial discovery through contract negotiation and customer onboarding. Delivered product demonstrations and ROI presentations, translating prospect pain points into specific solution capabilities. Successfully converted qualified opportunities into paying customers, contributing directly to revenue targets. Applied consultative selling approach, focusing on prospect business challenges rather than feature-selling. Pipeline Management & CRM Optimization: Managed sales pipeline using HubSpot CRM, maintaining clean lead data, accurate opportunity staging, and conversion tracking. Implemented follow-up cadencing strategies to maximize engagement and reduce deal cycle time. Generated pipeline reports and forecasting data to support sales leadership planning and target achievement. Customer Relationship Management: Maintained professional relationships throughout extended sales cycles, managing objections and reinforcing value propositions. Supported customer onboarding process, ensuring successful product adoption and early-stage customer success. Founding Member of their APAC team. Key Metrics: 15 discovery calls per month; High-intent lead qualification; US market pipeline development; Consistent opportunity conversion.

Led team of 5 BDAs; established sales processes and coached on cold calling, objection handling, and closing. Executed 50-100+ daily cold calls maintaining above-target conversion rates to qualified meetings. Managed full sales cycles for bulk learner contracts and corporate training programs with multi-stakeholder negotiation. Drove upselling and cross-selling, increasing customer lifetime value; maintained consistent team quota achievement. Maintained post-sale relationships with existing clients, driving retention through proactive account management. Key Metrics: Team quota achievement; High-volume cold calling success rate; Above-target conversion rates; Individual + team performance management.

Built vendor network from zero: Onboarded 30+ vendors and retail outlets in first 6 months, establishing territorial market presence. Managed active business clients through consultative selling, complex pricing/terms negotiations, and relationship counseling. Conducted in-person field meetings with 50+ business clients and local vendors monthly, presenting product offerings and building relationships. Drove revenue growth through strategic upselling and cross-selling; achieved high retention rates and repeat business frequency.