Sourav Sharma

Launched LUNA AI, WurkNow's proprietary conversational-AI recruitment platform; directed brand messaging, landing pages, GTM campaigns, and sales enablement assets (pitch decks, case studies, battle cards) to accelerate enterprise adoption. Designed full-funnel marketing automation using HubSpot Marketing Hub persona nurturing, ABM lists, retargeting, scoring, and enrichment driving a 42 percent lift in MQL SQL conversions and a 28 percent increase in paid linkedin inbound leads. Unified Salesforce + HubSpot with bi-directional sync and built predictive Tableau dashboards (CAC, pipeline velocity, attribution), improving forecast accuracy by 35 percent and giving leadership real-time revenue visibility. Built scalable AI-driven workflows using OpenAI, n8n, and Zapier, automating internal processes, enabling personalization at scale, and improving operational efficiency across sales, marketing, and customer success.

Executed large-scale automated demand generation using Salesforce Marketing Cloud, building segmented campaigns across industries. Leveraged HubSpot Marketing Hub for CRM optimization, nurturing workflows, performance analytics, & conversion-funnel insights while collaborating with US GTM teams to execute segmented outbound campaigns on Linked-In. Led targeted SFMC-based vertical outreach resulting in $2.5M+ in revenue.

Led and scaled the company's revenue, marketing, and GTM functions, managing cross-functional teams across sales, marketing, product, and client delivery while driving a 50% increase in inbound leads through high-performance demand generation systems on Linked-In. Oversaw SaaS product development and GTM execution translating market insights into product features, shaping positioning and messaging, and launching campaigns that significantly strengthened brand visibility and engagement. Built the company's entire RevOps stack including HubSpot Marketing Hub Professional, custom CRM workflows, lifecycle automation, multi-channel campaigns (email + WhatsApp + SMS), attribution models, and BI dashboards, enabling predictable forecasting and scalable revenue operations.

Directed Revenue & Marketing operations using Salesforce Marketing Cloud, building automated journeys, segmentation logic, and email workflows to improve enterprise engagement. Implemented HubSpot Marketing Hub for landing pages, lifecycle automation, multi-touch attribution, and inbound lead capture. Launched REDA.Pay (backed by JP Morgan) with SFMC email sequences, targeted nurturing, and persona-specific messaging for CFO, Finance, and Ops teams. Onboarded 4 leading Salesforce consulting firms using partner enablement program. Integrated product usage telemetry + HubSpot CRM + SFMC campaigns to build health scores, adoption alerts, churn prediction models, and renewal playbooks. Built multi-layer RevOps architecture including workflow governance, lifecycle stages, lead scoring models, and forecast visibility across HubSpot and Salesforce.