Sourav Sharma

Scaled HubSpot as the GTM system of record, unifying lead capture, scoring, routing, and enrichment. Positioned LUNA as a category-leading AI Recruiter: Led marketing activations at staffing industry events and executed LinkedIn Ads campaigns, boosting inbound lead flow and establishing WurkNow as a thought leader in AI-driven recruitment. Built intelligent workflows with OpenAI, n8n, and Zapier to remove inefficiencies and drive personalisation at scale. Revenue Intelligence: Integrated Salesforce + Tableau to deliver attribution, funnel visibility, and 35% better forecast accuracy. Demand Generation: Automated LinkedIn/Google Ads campaigns, achieving +28% inbound leads and -18% CAC. Lifecycle Alignment: Standardised KPIs across Marketing & Sales, driving a 2.4x lift in win rates. Piloted and scaled emerging AI platforms for real-time personalisation and autonomous orchestration.

Led comprehensive marketing operations, including demos and email campaigns, generating $2.5M in revenue through targeted outbound strategies. Managed and optimized CRM data, increasing conversion rates and pipeline efficiency significantly. Collaborated closely with US-based GTM teams across multiple time zones, aligning marketing operational {SEO - Linkedin Ads - Google Ads} processes effectively.

Achieved a 3x increase in SQLs and doubled inbound demo requests by leading a full-funnel, multi-channel content strategy. Managed a $600K performance marketing budget, increasing ROAS by 40% through channel attribution and spend reallocation. Increased user retention by 33% through lifecycle marketing automation and onboarding sequence optimization. Scaled demand generation using Apollo, ZoomInfo, and Outreach integrated with CRM for targeted ABM campaigns.

Grew enterprise pipeline by 55% by integrating CRM & marketing intelligence to drive data-backed outbound sales with a team of 7 across regional campaigns, boosting YoY digital-driven revenue by 35%. Implemented predictive lead scoring models and real-time dashboard tracking for GTM campaigns, reducing response time by 40%. Initiated omnichannel retargeting strategy that increased deal closure rate by 25%.