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Spurgeon C

I’m a Product Marketer with 5+ years of building lean, high-impact PMM functions across both sales-led and product-led SaaS.

At Aftershoot, I lead go-to-market for new features, optimize conversion across the user journey through lifecycle and in-product experiences, and drive competitive intelligence.

Previously at Rocketium, I helped reposition the product as an AI Studio for enterprise marketing teams, influencing pipeline and landing marquee customers like Amazon and General Mills. My focus is on turning complex products into clear value through positioning, GTM strategy, and experimentation.

  • Role

    Sr. Product Marketing Manager

  • Years of Experience

    8.9 years

Skillsets

  • Account-Based Marketing
  • competitive intelligence
  • Creative design
  • digital collateral
  • Event Management
  • Graphic Design
  • Product Marketing
  • Sales Enablement
  • Campaign Management

Professional Summary

8.9Years

  • Senior Product Marketing Manager

    Aftershoot
  • Jul, 2024 - Dec, 20251 yr 5 months

    Senior Product Marketing Manager

    Rocketium
  • Feb, 2022 - Jun, 20242 yr 4 months

    Product Marketing Manager

    Rocketium
  • Jul, 2018 - Nov, 2018 4 months

    Marketing Associate

    91Springboard
  • Oct, 2018 - Aug, 2019 10 months

    Marketing & Design Consultant

    Klappt
  • Aug, 2019 - Feb, 20222 yr 6 months

    Sr. Creative Designer -> PMM

    Zenoti
  • Jan, 2016 - Apr, 20171 yr 3 months

    QA Engineer

    Cognizant

Work History

8.9Years

Senior Product Marketing Manager

Aftershoot

Senior Product Marketing Manager

Rocketium
Jul, 2024 - Dec, 20251 yr 5 months

Product Marketing Manager

Rocketium
Feb, 2022 - Jun, 20242 yr 4 months
    Repositioned Rocketium from a design scaling tool to an ROI-driven AI Studio, translating complex features in AI creative automation, brand compliance, and enterprise-grade security into business value for marketing/creative leaders, procurement teams, and automation experts. Built competitive intelligence kits and QBR analyses, converting insights into quarterly product recommendations and influencing $300k+ in competitive wins. Drove GTM as part of a lean PMM team, built ABM programs, roundtables, and events that landed marquee accounts including General Mills, Colgate-Palmolive, and McDonald's. Partnered with Product & Engineering on GTM for feature launches, running integrated campaigns across email, in-app, LinkedIn, and QBRs. Created event narratives and supported executive speakers at industry panels and customer workshops. Authored thought-leadership blogs, event decks, and industry research reports positioning Rocketium as an AI innovator.

Sr. Creative Designer -> PMM

Zenoti
Aug, 2019 - Feb, 20222 yr 6 months
    Drove customer certification programs with 500+ participants, boosting adoption and advocacy across global enterprise accounts. Built a scalable sales enablement program (playbooks, ROI calculators, certification, podcasts, FAQ bots), training sales and CS teams in narrative-driven selling. Briefly experimented with GTMs for MENA, SEA, AMER, LATAM and EU, leveraging insights to hone in on AMER, LATAM and EU.

Marketing & Design Consultant

Klappt
Oct, 2018 - Aug, 2019 10 months
    Worked closely with marketing leadership to bridge creative design and early product marketing needs, accelerating go-to-market execution. Produced sales decks, campaign visuals, and digital collateral supporting demand-gen and account-based programs. Designed social, product, and brand assets ensuring consistency across all customer touchpoints.

Marketing Associate

91Springboard
Jul, 2018 - Nov, 2018 4 months
    Contributed to early GTM activities, supporting the PMM team with campaign execution for product launches, demand generation, and brand-building efforts. Collaborated with the product marketing team to help translate product features into narratives and customer-facing collateral, laying the foundation for positioning and messaging practice.

QA Engineer

Cognizant
Jan, 2016 - Apr, 20171 yr 3 months

Education

  • Bachelor of Technology, Electronics & Communication Engineering

    Karunya University (2015)

  • Secondary High, SSC

    Sri Chaitanya Jr. College (2011)

  • Junior High, ICSE

    De Paul School (2009)