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Stuti Baranwal

To secure dynamic Marketing Specialist role where I can leverage my strategic thinking, creative problem-solving skills, and digital marketing expertise to drive brand growth and engage audiences ectively. With proven track record of implementing successful marketing campaigns and passion for staying ahead in the ever-evolving marketing landscape, I am committed to contributing to the success of the organization.
  • Role

    Assistant Manager Performance Marketing

  • Years of Experience

    4.33 years

Skillsets

  • Facebook Ads - 1 Years
  • A/B testing
  • Budget allocation
  • CRM
  • Data Analysis
  • Discovery
  • Google Ads
  • Market Research
  • Media Planning
  • MIS
  • Performance Max
  • Remarketing
  • Retargeting
  • Root Cause Analysis
  • Zoho Analytics

Professional Summary

4.33Years
  • Apr, 2023 - Present3 yr 1 month

    Senior Marketing Analyst

    HiveMinds
  • Apr, 2022 - Apr, 20231 yr

    Marketing Analyst

    HiveMinds
  • Feb, 2018 - May, 2018 3 months

    Summer Internship

    Outlook Publishing (India) Pvt. Ltd.
  • Jun, 2015 - Jul, 2015 1 month

    Project Intern

    Adam Smith Associates Pvt. Ltd.

Work History

4.33Years

Senior Marketing Analyst

HiveMinds
Apr, 2023 - Present3 yr 1 month
    Accounts Managed: Mia by Tanishq, Herbal Strategi & One Touch. Planning & Executing Google Ads(Brand, Non Brand, Performance Max, Discovery) & Facebook Ads(Prospecting, Traffic & Retargeting) Campaigns with an avg. Monthly Budget of 70-80L/month. Forecasting & Media Strategy Development - Monthly & Quarterly Media Planning with Budget Allocation including Sale & festive season. Market Research - Competitors' Landing Page, Website & Creative Analysis; Target Group research. Customer Acquisition Cost (CAC) reduced by 70% majorly due to campaign optimization. Return on Ad Spend (ROAS) improved by 2X for some Brands. Click-through Rate (CTR) improved with CVR by 9% and 66% respectively.

Marketing Analyst

HiveMinds
Apr, 2022 - Apr, 20231 yr
    Accounts Managed: Sugar.fit, Escorts Tractors & The Deconstruct. Performance Measurement & Visualization - Day to day Reporting, MIS, Root Cause Analysis of campaigns. Managing Google Ads(Brand, Non Brand, Performance Max, Discovery) & Facebook Ads(Prospecting, Traffic & Retargeting) on a day-to-day basis.

Summer Internship

Outlook Publishing (India) Pvt. Ltd.
Feb, 2018 - May, 2018 3 months

Project Intern

Adam Smith Associates Pvt. Ltd.
Jun, 2015 - Jul, 2015 1 month

Education

  • PGPM in Marketing & Finance

    IBS Gurgaon (2019)

  • B.Com (Hons.)

    Banaras Hindu University (2016)