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Subhashini pal

Master of Design in UI/UX and 6+ Years of working in Design field Skilled in user research, UI/UX design, and marketing. Strong foundation in visual communication and textile design. Passionate about creating innovative and user-centered solutions. Eager to apply my diverse experience to deliver exceptional results.

  • Role

    Graphic Designer

  • Years of Experience

    8.75 years

Skillsets

  • Branding
  • Design Thinking
  • Interaction Design
  • Print design
  • Prototyping
  • Social media Management
  • Textile Design
  • Trend Research
  • UI/UX Design
  • User Research
  • Figma - 3 Years
  • Visual Design - 6 Years

Professional Summary

8.75Years
  • Jan, 2026 - Present 4 months

    UX Designer

    Caterpillar Inc.

  • UX Designer

    Dexian
  • Sep, 2024 - Nov, 20251 yr 2 months

    User Experience Designer (Founding Member)

    zeeproc

  • Freelance Graphic Designer

    Millennial Unisex Salon
  • Jun, 2023 - Aug, 2023 2 months

    Visual Designer

    Centre of Excellence- Khadi
  • Feb, 2024 - Jun, 2024 4 months

    User Experience Designer

    SellerGeni
  • Jan, 2020 - Aug, 20222 yr 7 months

    Social Media Designer

    SAMPADA INDIA and CULTURE PEOPLE
  • Sep, 2019 - Dec, 2019 3 months

    Graphic Designer / Print Designer

    Inmark Exports, Tarash Design, Pee Gee Fabrics

Applications & Tools Known

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    Figma

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    Procreate

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    Adobe Illustrator

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    Adobe Photoshop

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    After Effects

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    InDesign

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    Adobe XD

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    CorelDraw

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    Microsoft Word

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    Excel

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    Bootstrap

Work History

8.75Years

UX Designer

Caterpillar Inc.
Jan, 2026 - Present 4 months

UX Designer

Dexian

User Experience Designer (Founding Member)

zeeproc
Sep, 2024 - Nov, 20251 yr 2 months
    Played a pivotal role as a founding member at zeeproc, contributing to the development of an innovative AI-powered platform for Customer Success Managers (CSMs). Built AI-powered platform from scratch for CSMs. Designed & developed the foundational website and platform for zeeproc. Collaborated closely with cross-functional teams (CEO, Frontend, Backend, Product, Business) to deliver the initial platform version.

User Experience Designer

SellerGeni
Feb, 2024 - Jun, 2024 4 months
    Conducted user research (surveys, interviews) to identify pain points of Amazon sellers for SellerGeni. Collaborated with frontend developer on improving SellerGeni's onboarding UI/UX to enhance seller engagement for their elevate program i.e. paid subscription. Managed SellerGeni's social media presence to build trust with potential sellers.

Visual Designer

Centre of Excellence- Khadi
Jun, 2023 - Aug, 2023 2 months
    Enhanced CoEK's online visual presence through social media design collaborations. Improved website design by optimizing user experience and addressing design issues. Contributed to digital prints for ties and scarves for the CAG. Created flat illustrations for menswear and womenswear presentations. Emphasized visual aesthetics in the design of the Knowledge Portal II book. Leading the Visual Design Guidebook project for CoEK's visual identity standardization.

Freelance Graphic Designer

Millennial Unisex Salon
    Designing targeted marketing materials (business cards, brochures, e-invites) and assisting with social media campaigns.

Social Media Designer

SAMPADA INDIA and CULTURE PEOPLE
Jan, 2020 - Aug, 20222 yr 7 months
    Enhanced Brand Visibility: Created diverse promotional materials (emailers, banners, posts, campaigns) for increased visibility and customer engagement. Modernized Visual Identity: Revitalized social media with a modern visual approach, boosting brand engagement and revenue. Standardized Design: Collaborated to establish a cohesive design system, ensuring consistency and better user experience. User-Centric & ROI-Focused: Aligned designs with user feedback, maximized ROI, and stay updated with industry trends.

Graphic Designer / Print Designer

Inmark Exports, Tarash Design, Pee Gee Fabrics
Sep, 2019 - Dec, 2019 3 months
    Designed a comprehensive annual product catalog for Inmark Exports, showcasing their paper product line. Designed festive pet bowls for Tarash Design, gaining experience in ceramic print application. Created digital prints, including colorways for women and menswear.

Major Projects

1Projects

Independent Dissertation Project

    Conducted research to understand Indian Amazon sellers' needs and challenges. Combined literature review, user interviews, and surveys to inform UI/UX design solutions, aiming to empower these sellers.

Education

  • Master of Design

    NIFT Delhi (2024)

  • Bachelor of Design

    NIFT Gandhinagar (2018)

Interests

  • Meditation
  • Meditation
  • Meditation