Suhan Mukherjee

Quality lead-gen focus: improved conversion rate from 8.5% to 12.3% via tighter targeting, negative mining, audience layering, and lifecycle alignment with CRM (Email, WhatsApp, Push). Built and owned lifecycle/CRM in CleverTap (segmentation, journeys, cohorts) and Gupshup (WhatsApp Business API) orchestrating onboarding to activation to retention across Email, WhatsApp, Push. Launched AI voicebot/IVR and AI chat (web and WhatsApp) to qualify leads, deflect FAQs, book callbacks, and route high-intent chats to sales-cutting manual touches and improving response SLAs. Product marketing: sharpened ICPs and positioning by tier; partnered with Product/Design on pricing/fees clarity and trust UX to reduce drop-offs and lift CVR. Enforced GA4 + GTM attribution hygiene, UTM governance, deliverability; built cohort/RFM dashboards and an always-on A/B program (subject lines, templates, send-time, cadence).

Overseeing strategic admission growth planning utilizing various digital marketing channels such as Google Ads, Meta Ads, Google Analytics, website optimization, SEO, SEM, YouTube, and Outreach Like ATL & BTL. Developed and implemented comprehensive digital marketing strategies, boosting online engagement by 60%.

Designed a 2-year marketing strategy that catalyzed the company's growth, leading to a 40% increase in course enrollments and a 30% rise in annual revenue. Revamped the company website, resulting in a 110% surge in organic traffic and a 60% improvement in user engagement. Launched the "Future Starts Here" campaign which garnered national media attention and increased brand awareness by 30%. Managed an annual marketing budget of 35 Cr, ensuring optimal ROI by streamlining expenses and prioritizing high-impact channels, saving the company 15% in unnecessary expenditures.

Created and executed a comprehensive 3-year digital marketing strategy that accelerated the brand's online footprint, leading to a 45% increase in online sales YOY, in India as well into Dubai & Australia. Administered a yearly budget of 120 Cr, optimizing allocation across various digital channels, resulting in a 20% reduction in CPA (Cost Per Acquisition). Overhauled SEM campaigns and SEO strategy, pushing Cars24 to the top 3 search results for "buy used cars" & "sell used cars" and related keywords. This resulted in a 150% boost in organic traffic within 12 months.

Launched in 10 cities (7 India, 3 international); drove 300% user growth in 24 months and approximately 100 Cr annual gross revenue.

Grew social audiences ~80% and improved B2C leads ~30% via content and performance collaborations.