Suhas Parashar

Orchestrated a multi-platform narrative by driving the creation and implementation of a cohesive communication strategy across digital landscapes and media outlets. Maintained consistent brand voice and integrity in all communication materials and public interactions. Managed a team of communication and design professionals, fostering a collaborative environment for innovative campaigns. Oversaw development of engaging content across diverse formats, including blogs and case studies. Implemented tracking of engagement metrics and utilized data analysis to refine strategies for continuous improvement.

Established new marketing processes for additional industries and built a strong SDR team. Set up and managed HubSpot CRM for sales and marketing teams, including landing pages, email campaigns, automated campaigns, audience segmentation, reports, and dashboards. Generated 1,800 Marketing Qualified Leads (MQLs) in 8 months through inbound marketing efforts. Created a $900k pipeline and secured $210k in deals. Expanded marketing contacts by 3,500 through lead generation campaigns. Developed content strategy and social media strategy.

Spearheaded US market entry by establishing a comprehensive SDR process including market research, competitor analysis, lead identification, email and call scripts, deck preparation, and account closing. Segmented prospects and set up targeted campaigns. Worked with Account Executives on cross-sell and upsell campaigns. Identified over 600 accounts and 4,000 prospects for US and APAC regions. Built a $4.1 million pipeline and closed $550k in business. Nurturing campaigns converted 2 accounts into deals worth $250k.

Managed workflow between staff, coordinated documents, planning, and creative material distribution. Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs. Maintained documentation of assignments, in-progress work, and completed milestones. Developed and implemented marketing strategies for launches, rebranding campaigns, and promotions.

Built a high-performing marketing team, growing from 1 to 25 members. Onboarded 18 small businesses, 21 medium-sized businesses, and 8 enterprise clients. Generated a $1.6 million pipeline and closed $450k in deals. Drove strategic Key Opinion Leader (KOL) engagement for medium and enterprise accounts, including lead generation and account management. Directed global KOL management initiatives, market and landscape analysis, competitor intelligence, and identification of scientific thought leaders. Collaborated with Medical Affairs, Clinical Affairs, Marketing teams, and MSLs to deliver data-driven insights and achieve KOL objectives. Oversaw planning, execution, and timely delivery of projects.

Created and deployed social media content, engaged with target audiences, and boosted reach with strategic ad placements. Created Pay-Per-Click campaigns to drive targeted traffic to company website. Implemented marketing automation tools to streamline and automate repetitive tasks. Optimized campaigns through A/B testing to increase sales.

Reviewed marketing department's monthly analysis of customer acquisition data and campaign performance, making recommendations for improvement. Initiated market research studies and analyzed findings. Analyzed third-party data and investigated new growth opportunities. Created business plans and project management plans to define milestones and guide account managers.