Built end-to-end analytics infrastructure using Airflow DAGs to extract logs from Grafana Loki and MongoDB into ClickHouse data models, enabling interactive dashboards and reducing time-to-insight from days to hours. Created 15+ analytics dashboards enabling stakeholders to independently access insights, reducing analytics bottlenecks by over 60% and accelerating decision-making cycles. Partnered with APMs and Product Managers to define success metrics for payment features, establishing North Star metrics and decision guardrails adopted across enterprise initiatives. Identified high-impact product opportunities through deep analysis of checkout drop-off patterns across merchant cohorts, driving significant improvements in conversion potential. Collaborated with Product, Engineering, Data Engineering, and Business teams to define KPIs, instrument features, and ensure data quality across enterprise integrations. Contributed to migration to MixPanel by building end-to-end checkout event tracking and partnering with engineering teams for implementation. Led a team of analysts to deliver proactive merchant insights and resolve merchant issues, improving responsiveness and operational efficiency.