Sunidhi gupta

Managing 78 overseas brands by analyzing performance reports and providing detailed data-driven recommendations, leveraging strategic decision-making skills to implement account-level optimizations, improve market positioning, increase sales by 65%. Develop and execute strategic ad plans by optimizing campaigns, refining keywords, allocating budgets, adjusting bids, and enhancing placements, leveraging analytical and strategic decision-making skills to improve brand performance by 85%. Managing Platforms like Amazon Campaign Manager, Amazon PI, Amazon Drona, AMH and multiple internal tools used by Amazon for Brands growth and managing day to day activities to keep track of holistic growth of advertisers business.

Spearheaded the growth of two categories with 300+ ASINs by optimising listings, refined and creating campaigns based on product conversion by conducting keyword research, resulting in a Rs 90K revenue increase and 40% improvement in product visibility. Prepared Inventory projection data for category growth, Analyzed search volume trends and historical data, Checked peak months and Available inventory this process, Increased inventory projection accuracy by 50% and enhanced category growth efficiency by 65%. Managed platforms like Amazon Ads, Flipkart Ads, Google Search Ads and all the quick commerce Platforms (Swiggy Instamart, Zepto, Blinkit) to maximise the profitability of Party Propz brand.

Selected as a part of a batch of 25+ students from all over India for The Marketing Launchpad Program. Completed ~700 hours of training across 27 weeks (03 hours/day). Modules completed: Basics of Marketing, Facebook Ads, Google Search Ads, YT/Display Ads, Amazon Ads, Flipkart Ads, Programmatic Ads, Google Search Console, Google Analytics 4, Fundamentals of Excel, Search Engine Optimization. Devised and implemented a comprehensive live campaign for Unleavables on platforms such as Facebook Ads and Google Ads, aimed at boosting website traffic, resulting in 156 Landing Page views (Facebook Ads) and 289 Clicks (Search Ads), achieving the highest metrics in the batch. Led the planning and execution of an integrated live campaign for Unleavables. This included competitor analysis, keyword research, blog writing, and SEO optimization with on-page elements, along with three months of growth Prediction Plan. Designed YouTube Display advertising strategy for Sirona Peebuddy- Female Urination Device with a Rs 1 crore budget over 2 months. Implemented campaign scheduling, budget allocation, targeting, placements, and ad creation for a full-funnel approach.

Enacted Launching and managing Google Ads campaigns with organisation & management techniques, Resulting in acquiring 30 to 35 new customers monthly, increasing the reach of the business from 0 to 35% through listing the cafe on Google My Business. Generated Developing creative ideas for setting up new ad campaigns on Instagram, Collaborated with up to 2 bloggers and created 2 to 3 reels per week, resulting in an increase in customer engagement from 0 to 65% in 6 months. Managed platforms such as Instagram Ads, Meta Ads and Search Ads to enhance the awareness of the brand.

Managed Dealing with clients and gathering feedback, Developed proficiency in addressing client inputs promptly ensuring swift issue resolution and continuous improvement, which led to enhanced client satisfaction by 25% and product quality more efficiently.