Surya Golagani

Defined and executed a comprehensive B2B marketing strategy, resulting in a 30% increase in lead generation and a 20% boost in conversion rates within the first year. Developed and implemented a brand positioning strategy that enhanced market perception and customer trust, resulting in a 200% increase in brand awareness. Initiated demand generation campaigns (Webinars, product explanatory videos, blogs, Paid advertising- PPC LinkedIn and Google Ads) across multiple channels, including social media, email, and partnerships, which helped growing the lead pipeline by 40%. Built and mentored a marketing team, fostering collaboration and professional growth. Utilized data-driven insights to refine targeting strategies, resulting in increased audience engagement and lead generation. Implemented SEO and PPC strategies that significantly increased website traffic and conversions, resulting in improved online visibility and ROI. Leveraged social media platforms (LinkedIn and Twitter) to engage with customers, foster brand loyalty, and enhance customer communication. Cultivated and maintained relationships with external partners, vendors, and industry influencers to expand the company's network and enhance collaborative marketing efforts. Collaborated cross-functionally with sales, product, and executive teams to ensure alignment of marketing initiatives with overall business objectives. Successfully planned, executed, and promoted Webinars and conferences, increasing brand visibility and lead generation. Orchestrated a new event Trusted Data Summit, a Datagaps initiative to educate and elevate the enhancements in the data driven industry. Increased inbound leads by 40% and improved MQL-to-SQL conversion by 20% through targeted campaigns and ABM strategies. Orchestrated the go-to-market strategy for multiple SaaS products, achieving a 25% higher-than-forecast revenue within the first year and 50% YoY. Drove customer acquisition cost (CAC) down by 15% by optimizing the marketing spend and improving digital campaign performance.

Reporting to Head Inside Sales. Lead Generation was my primary objective. Worked closely with onsite BDM in developing new campaigns according to specific domains. Ran onsite face to face campaigns to schedule onsite prospect meetings within a short period of notice where focus runs region-wise. Market Research, Account Mining and email marketing were other job responsibilities. Achieved more than 100% target throughout my tenure - Appreciation from SVP and BDM for providing Quality Leads - Appreciation from top management for cracking F1000 companies like BOA, BPA, PACCAR, VF Corporation, Portland General Electric.