Swapnil Jadhav

Planned, executed, and optimized multi-channel B2B SaaS campaigns across LinkedIn Ads, Google Search/Display, SEM, and programmatic platforms to generate qualified leads and drive pipeline growth. Led ABM campaigns using platforms like 6Sense-equivalent tools for hyper-targeted outreach, personalized engagement, and account nurturing. Regularly conducted data analysis and trend benchmarking to improve ROI, identify new audience segments, and fine-tune performance across all touchpoints. Worked on conversion rate optimization, landing pages, ad creatives, and user journeys. Managed marketing budgets, conducted A/B tests, keyword research, competitor analysis, and developed campaign performance dashboards and reports using Power BI.

Planned digital marketing campaigns including web, SEO/SEM, email, social media, and display advertising. Developed strategies to drive customers to the website and managed projects to completion. Managed social media campaigns, content calendars, and maintained company content. Improved website design, UX, traffic, and content. Created paid campaigns on social media platforms and maintained consistent brand messaging. Oversaw contests, giveaways, and other digital projects. Measured and reported performance of all digital marketing campaigns and collaborated with internal teams to create landing pages and optimize user experience.

Managed, reviewed, and performed daily account responsibilities associated with Facebook & Insta Marketing, Google AdWords, Yahoo, Bing, and other search platforms for a variety of clients. Maintained and monitored keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics. Monitored and administered web analytics dashboards, reports, and key reporting tools. Oversaw execution of holistic SEO strategy, including keyword selection, content, site architecture, and link-building. Conducted research and provided recommendations to management on improvement points through SEO analyses such as backlink analysis and optimization.

Handled on-page optimization including meta titles, keywords, meta descriptions, meta tags, header tags, alt tags, HTML validation, robots.txt files, duplicate content checks, page redirection suggestions, sitemap creation, HTML editing, updating, and internal linking. Managed off-page optimization including directory submission, social bookmarking, local business listing, blog/article submission, press release submission, forum commenting, classified submission, Q/A sessions, search engine submission, guest blogging, and link building outreach. Analyzed website traffic and keyword data using Google Analytics. Planned and executed all SEO, SEM, Facebook advertising, LinkedIn and Twitter ads, SMO, and email marketing campaigns. Created and published 100+ articles and built 1.5k+ links yearly.

Planned and executed all SEO, SEM, Facebook advertising, LinkedIn and Twitter ads, SMO, email marketing campaigns. Developed and executed digital marketing strategies for clients and implemented new marketing concepts. Communicated directly with overseas and domestic clients in various industries. Conceptualized, implemented, measured, reported, and optimized performance of digital marketing campaigns. Managed a team of 5 people, creating and publishing 20+ SEO content pieces every month.