Syed Naveed Ahmer

Built and scaled the Customer Marketing function from the ground up establishing processes, mechanisms, and tech stack. Drove 20% revenue growth in 18 months by boosting CLTV through upsell/cross-sell and upsell initiatives. Strategized and co-created the in-product Keka Marketplace, launching partner marketing models and new revenue streams that grew to 5% of total revenue. Launched a Customer Referral Program that lowered CAC and generated a steady flow of new business. Elevated customer advocacy and trust by forming a Customer Advisory Board (CAB) and improving NPS and G2 ratings through data-driven feedback programs. Built a steady pipeline by managing strategic software aggregator partnerships for consistent, qualified lead flow.

Positioned Twimbit as a trusted destination for research insights with brand story and strong messaging framework. Leveraged technology and AI to create a gamified customer engagement program that increases readership, strengthens community, and drives business impact. Built brand awareness and credibility in the SEA market through thought-leadership content, community enablement, and well-planned events. Designed a ground-up market and lead-generation strategy to accelerate growth and pipeline creation.

Led WFX's rebrand, positioning the company as a fashion-tech pioneer and redefining its market presence. Launched field marketing programs including industry events, partner meet-ups, and regional activations that built pipeline and strengthened relationships with key accounts. Activated the new brand identity across campaigns and customer touchpoints to boost awareness and elevate market perception. Drove impactful press releases and strategic storytelling, amplifying brand credibility. Accelerated global growth by designing and executing demand generation strategies across the UK, US, and ANZ, fueling WFX's $10M to $20M journey. Drove pipeline and lead quality through multi-channel campaigns—ABM, SEO content, targeted emails, paid search, and social—while streamlining nurturing flows and performance tracking with HubSpot and automation tools. Shaped market positioning and GTM strategy guiding feature adoption and ensuring messaging resonated across diverse markets. Equipped sales for success with playbooks, competitive battlecards, and ROI-driven collateral, boosting win rates and shortening sales cycles. Led high-impact product launches, aligning sales, marketing, and product teams to deliver seamless rollouts, while creating powerful marketing assets (case studies, whitepapers, sales enablement content) and training the inside sales team.

Scaled Keka's growth from 0.5M and 10-20M by driving demand generation in India and brand expansion into the GCC and exploring the SEA, US market. Launched high-impact Go-To-Market strategies for new products, fast-tracking adoption and building strong market awareness. Organized high-impact strategic events to elevate Keka into India's most recognized HR software brand while delivering measurable event ROI. Built competitive strategies that propelled Keka into the top two HR software brands in India, outpacing competitors and accelerating brand visibility. Drove strategic positioning through deep market research and competitive analysis, uncovering growth opportunities and sharpening Keka's market edge. Designed and executed mid-funnel nurturing strategies that significantly boosted lead engagement and lifted conversion rates. Implemented ABM strategies to win high-value accounts and accelerate sales cycles while driving lead generation through SEO and SEM. Crafted powerful product messaging and created high-impact marketing collateral—web content, sales assets, and case studies—that fueled both sales enablement and brand authority.