Tuba Bano

Okay. So, well, hi. I'm. I'm an experienced content writer by profession. I'm a copywriter as well. I've done, uh, 3, uh, I have a whole 3 years of experience in copywriting in my previous company. This, uh, for example, uh, being my previous company, which was previous to previous company, actually, which was software development company. I used to do copywriting as well alongside alongside content writing, technical writing, everything. So, um, and so far, I have worked in 4 companies and, uh, uh, currently looking for a job switch. So here I am. Um, I've I have more than 6, uh, 6.5 years of experience in content writing, technical writing, uh, copywriting, social media marketing.

Describe a project where you effectively utilize. Okay. So recently, I was in an IT cloud based, uh, cloud based, uh, company where I have been asked to use, uh, MS Office, and we used to use SharePoint and all. Uh, we used to use share, um, Share point and to to Word doc and, um, spreadsheets. We used to, uh, do work, uh, uh, use to work and create content. And when it when I, uh, when I talk about the Google Suite, so I have used Google Suite for almost 3 plus years, uh, in when I was in a software development company, that is previous to previous company. We used to use Google Drive and there we used to use Google Docs, Google, uh, spreadsheet, uh, and, um, everything, presentation, everything, and, uh, uh, for for creating, uh, blogs, for creating, uh, any technical documentation, Google Docs were used and, uh, the and used to, uh, we used to store all the dogs in, uh, in a drive. We were we were provided with, uh, official Google Suite account, and there, we used to do, um, or you can say we used to store all the data and all. And, um, when we had to publish the blog or any technical doc technical documentation was for the website but, yeah, when it comes to blog publishing, uh, I had used WordPress. Um, but, yeah, for content creation and management, I have used both of these and mostly go Google Suite. So this is what I have used.

Okay. So the tools I have used for keyword research are Ubersuggest, answer the public, Semrush, and, uh, Google Analytics, uh, a little bit of Google Analytics, but, yeah, most of most importantly, I used to use, um, I used to use Google Suggest Google Suggest and Google Search. I used firstly, I used to go to Google search and, uh, look for the prompts, look for the queries, and then take those queries and search for the volume and all on Google suggest. Likewise on, uh, likewise, I used to do it on Samrish. There are many tools on Samrish, like, keyword, um, keyword overview tool, keyword, um, keyword, uh, idea to everything that there was, uh, a lot of it. So, uh, I used to search for keywords on Cambridge as well. And, uh, for query days of, uh, if I want something, uh, which required variations, I used to use, uh, answer the public I had used answer the public as well for keyword ID ideas, basically. I had a generic keyword and accordingly, I, uh, accordingly, I take that keyword and go on, uh, the answer the answer the public, uh, hotel. I, um, enter that, uh, keyword and then, uh, according then it shows a list of, uh, keywords, uh, with, uh, question based, uh, question whatever. There are multiple types of it used to provide multiple types of keyword ideas, and these are the 3 most most used 3, 4 most used tools that are used to use for keyword research.

How do you balance the creative aspects of copywriting with the technical demand of SEO optimization? Creative aspects of copywriting, the technical demands of okay. So I always ensure when whenever it is, uh, technical documentation or read, um, creative writing, I always ensure, um, for me, content writing or for me writing anything is, like, uh, summing up something in the most simplest and easy to understand, but yet engaging terms. So what what I used to do when I used to write technical documentation, uh, technical terms and all in quantity in copywriting. I have done I have done, uh, such copywriting. Um, it's like use those technical terms with easy to understand, um, terms so that, uh, both the things of Alice, the technical terms are also, uh, uh, highlighted, uh, and are there in so that it it get, um, searched in the search engine and, um, and the creativity is also there. For example, uh, for example, there is a SaaS based product a SaaS based product called or integration service pro integration service of, um, to marketplace. Um, you can say Shopify, Google Shopping, uh, integration. So so, uh, Shopify, uh, Mintra integration. So this is this goal is a a keyword. Right? Now to get a now to, um, now to optimize it SEO wise, uh, what I will, uh, add is add phrases before or after, uh, like, uh, any which ways. Like, um, if I said, uh, go Shopify, go Myntra integration, please, um, buy Shopify, uh, uh, buy Shopify, mintra integration or, uh, simplify simplify selling with Shopify mintra integration, something like that. So this is how I, um, uh, balance the creativity, uh, and creative aspect and technical demand of the SEO.

Okay. So initially, I started with the website the website blog writing. So it took a lot for me to understand what kind of blogs, uh, it goes up because, uh, I we were asked to promote, uh, products through blogs. So, um, with time, with, uh, things, I understood the format of the blog. And so it takes time when it comes to blog writing for super for blog writing in terms of copywriting. Uh, for sales purpose, uh, it takes time, uh, um, around about 2 to 4, uh, days of time to firstly understand the of the, uh, understand and then accordingly, uh, come up with useful and, uh, engaging work. When it comes to, uh, writing any social media post, um, it hardly takes one day or most if it is more technical and more of it requires more technical research, I'll, uh, I I would say 1.5, but not more than, um, that. But, yeah, if it is a simple social media post, uh, for example, I just have to update, uh, something regarding the workshop. So it won't take, uh, but it won't take much time. And as for me, I, um, I will be able to write it in 2, 3 hours. That's it. Depending upon the knowledge I have. So, um, this is how. And if it comes to video and a video a video ads and also, also, um, a minimum of 2 a maximum of 2 days of time is needed if you if I am not proficient enough or if I don't, uh, regularly write video ads. If I if I have the proficiency, if if I am used to writing, uh, video ads regularly, everyday, then it will take hardly for me, um, one day or half day. That's it. Otherwise, uh, so this is how, uh, I have, uh, taken time, uh, to write different different, uh, styles. Yeah. Also, uh, when, um, recently, there's reels and also for reels also, it doesn't take much time. If you are proficient enough with the genre you are writing for, then it won't take for example, if I have a food blog and I'm, uh, I know everything related to food blog, then it won't take for me to to to to hours or 3 hours maximum, uh, or just 2 hours maximum to write the, uh, to write the caption and all and to come up with the video content. Editing the reel, that's other part. But, yeah, with the content part, uh, it doesn't take much time. Uh, if I am proficient with the genre, with the topic, I'm with, uh, with I'm, uh, proficient enough with the knowledge also. So this is how, um, I would explain the time that I have adopted, uh, for writing different, uh, for writing for different digital digital platform.

How do you measure the conversion rate of your content? What step do you take to open? Okay. So mostly I usually, uh, mostly I had written, uh, blogs and, uh, blogs and, uh, social media post. So now, uh, when I talk about the vlogs, uh, blogs, it, uh, to know that if they have, uh, if they have ranking or not, um, had used Semrush. Semrush is the best tool for, uh, measuring the content. Conversion rate of the content can can also be measured from the, uh, comments of the of any blog from the comments or, uh, received on it or or like that. Or, um, I, how it is working, uh, how it is working, uh, if if I talk about the ranking for in terms of ranking for sprints, Hamish is the best one. Uh, it tells us what keyword, uh, or what keyword, uh, my blog is ranking and what keyword it is not. Like, Likewise, if I talk about the conversion rate of the, uh, this Google Analytics, Google Analytics shows that what if the, uh, what what's the bounce rate, what's the impression rate, everything. It talks about everything. So this is how it goes. And, uh, when I talk about the social media, uh, social media platforms, we have, uh, uh, if you have open account, if you have free account, if you have professional account, there is that analytic section from where you can you can guess, uh, you can get to know that, um, at a food page and I I have posted a reel and I need to know that, um, this reel is work, uh, how much impression or, uh, how it is had worked in this reel, uh, whatever it is. So how many followers have come from this reel and how many existing followers are there who liked my post and what are the non followers who have liked my post, but they haven't followed me. All this can be seen from the analytics section. So this is how I measure the conversion rate of, uh, of the content. And, yeah, comment is the best one. Uh, if you get positive comment, that means your your conversion rate is successful. If you get negative comment, that means your whatever work you have done is not, uh, up to the mark.

What strategies do you use to create content for QA platforms in a way that drives traffic to your website? Strategies. First of all, I, uh, understand the topic. First of all, I understand the topic, uh, why the q and a is is required. We usually, q and a is mostly done when the topic is complex or, uh, when, uh, additional information needs to be known. So, uh, if so I will be, uh, I will be curious about what's the top, uh, what's the purpose of writing that q and a? What's the purpose of, um, uh, writing that content? And then accord and then I'll be understanding all aspects of, uh, all expect all, um, I'll jot down all the possible questions that would, uh, that would that I would think that would arise, and I had to answer. So all the possibility possible questions would be the I will note down all the possible questions, and, accordingly, I will update. And and then, uh, also, I will do a, uh, search and search analytic as well. I'll go to Google. I'll go to to, uh, I'll search. I'll, uh, I'll, uh, look upon that. Is this query right? Uh, if, uh, if I talk about cloud computing, so there's there's a lot of things. So, uh, what I'll do is I'll jot down the questions, and I'll go and, uh, check cross check it with the Google search. So I'll understand that, okay, this is the most requested because there are many things on Google search from related search to, um, uh, you might, uh, from relevant queries or more search result, everything reference. Is there many things on that Google? Google is the best way to know what what people, uh, actually want to know.

This is how have you used HubSpot Marketing Services in your actually, uh, if I talk about the HubSpot marketing services, I didn't get a chance to work with it. Uh, yes. Definitely, I'm open to, uh, open to learn about it, but, yeah, I have heard about it, but not, um, used it because nobody asked me to to do this. So but, yes, I'm open to learn about it and work upon it.

The most challenging SEO and conversion optimization project you have encountered, what strategies did you overcome? Okay. So I was assigned, uh, I was assigned, um, in my previous to previous company, which was a software development company, I was, uh, it though it was a a SaaS data we used to develop SaaS based production services, lately, we were uh, we were also focusing on cloud based, uh, um, we were also focusing on developing cloud based production services. So I was assigned with 1 of the product data cloud based product, uh, and service. And, uh, when I was assigned, I, um, it was already written there. The, uh, documentation was already written there, but I was assigned to, uh, revamp that technical documentation. So, um, the most challenging thing was to learn and to understand because cloud computing is a vast topic. And, uh, the most challenging, uh, thing was to learn and understand what project. So this, uh, uh, this was the challenge for me. So what I did, I started reviewing the official website, uh, resources and, uh, started understanding about it. And when and then step by step step by step step by step and, uh, section by section, I started, uh, revamping and optimizing that, uh, content and started including, uh, relevant content, relevant SEO keywords in it. So this is how I, um, uh, um, uh, tackle the obstacle, uh, of SEO and conversion conversion optimization project, uh, for cloud based. Likewise, in my previous company as well, I was assigned with AI projects, uh, and AI again, AI is a vast topic, and what to include, what not to include is something which is very challenging for someone who's been writing, um, who's been writing content, but, yeah, the content is of varied form. So it took time for me to understand, uh, Uh, it took time for me to understand by, um, using Google Suggest, everything, answer the public to understand what queries are relevant, what queries are not. So this is how I had, uh, overcome the obstacle.

How would you deliver story storytelling technique in the content creation to strengthen brand effort? Okay. So I will start up with, um, um, a question based, uh, question based introduction. For example, um, for example, I'll take off, uh, I'll take, uh, my, uh, the experience of my experience of software previous to previous company, uh, that is software development. Initially, I didn't knew what what was SaaS based production services, everything. What is b to b? I didn't even knew this as well. So, uh, I learned about it, everything, all sorted. But then, um, I was asked, uh, I had come up with the content, but then I was asked, uh, what, uh, what's the difference between my my manager asked me that whatever you have written is right, but what's the difference between, uh, the other person and your and yours? So, um, she she explained me that, uh, try including storytelling technique or try including question based, query based introductions and that would engage the, uh, customer readers. So, uh, first, this is the first thing I come, uh, I try to incorporate when it comes to, uh, adding a storytelling technique in my content creation. That is have you been or are you tired of this? Are you, uh, are you, uh, are you struggling to juggle between the apps, or, uh, everything like some somewhat like this. Uh, when the customer when the reader I'm so sorry. When the reader, uh, read this query, uh, it automatically, um, builds their engagement from the first, uh, topic. And then, uh, also, I ensure that that story comes, uh, that story, um, essence is not missed, um, throughout the content. I keep on adding I keep on, uh, adding, uh, queries in between as well so that that, uh, storytelling essence is not, uh, just disappear from the content.

Share how you utilize AB testing for headlines and content to improve engagement and performance. Share how to utilize AB testing for headlines. Um, Um, not much. Uh, I have done a b testing. Yeah. But I have, uh, I have, uh, I used to, uh, write multiple, uh, headlines for my content and multiple subheadings for my content so that whenever one section is not, uh, or whenever one headline is not, uh, up to the mark, I can use it at another one. Um, this is how and, also, also, if I talk about, uh, a p testing, uh, if I talk about I, um, all always jot down, uh, I always jot down, uh, multiple headlines and then, uh, if one is not working, if one is not up to the mark, uh, we I have always, uh, published blogs, uh, through WordPress. So what I used to do is, uh, jot down, uh, multiple, uh, list of headlines. And then, uh, if one is not suitable as for the, uh, WordPress, Yoast, uh, the, uh, score, uh, SEO score, I used to take the other one and put there so that okay, this is not working, so I can, uh, use it. Uh, I can use the other headline. So this is how I do I utilize AB testing.