Udai
Udai
As a graphic designer and art director, I have developed into an accomplished creative strategist who uses smart design with sound technical ability with a keen eye for detail. With over 7 years of experience, I have had the priviledge to work with various clients in industries such as, Real Estate, Media, Hospitality, Online Radio & Non-Profit Organisations.
- Role
Graphics designer
- Years of Experience
7.5 years
- Professional Portfolio
View here
Skillsets
- Graphic Design - 7.5 Years
- Graphic Design - 7.5 Years
- Branding - 7.5 Years
- Adobe Creative Suite, Sketch, Figma, or others relevant to the design field. - 7.5 Years
- Design Research - 4 Years
- Solution Design - 5 Years
- Design Strategy - 4 Years
- Designing Logo - 7.5 Years
- Design Principles - 10 Years
- UI Design - 2 Years
- Conduct design reviews - 2 Years
- Team Lead - 2 Years
- UX/UI Design - 2 Years
- Design Thinking - 10 Years
- Brand Advertising - 6 Years
Vetted For
- Roles & Skills
- Results
- Details
Graphics DesignerAI Screening- 66%
- Skills assessed :Communications, instagram stories, Meta, web banners, Instagram
- Score: 59/90
Professional Summary
- Dec, 2019 - Oct, 20233 yr 10 months
Head of Creative and Design
People Like Us Create - Apr, 2017 - Nov, 20192 yr 7 months
Lead Graphic Designer
Eminent Entertainment - Feb, 2017 - Present7 yr 8 months
Freelance Graphic Designer & Consultant
Self
Applications & Tools Known
Adobe Illustrator
Adobe Photoshop
Figma
Meta Spark Studio
Work History
Head of Creative and Design
People Like Us Create- Brand Hygiene
- Social Media rollout strategy
- Social Media creative templates for Jr. Designers and other team members
- UI & UX Design
- Augmented Reality
- Design Training for other team members
- Print Design & Stationery
- Campaign Identity design and Templates
- Proficiency in Adobe Photoshop, Illustrator & Figma
- Templates for Canva
- Emailer Templates
- Set efficient aspect ratios for banners on the platform
Started as a part-time graphic designer, the role swiftly transitioned into a full-time position. Initially tasked with refreshing visual assets and crafting web/social media graphics, the design department later became an ancillary under Tech. In this capacity, I contributed to UI design and ensured a cohesive brand language across the platform.
From 2021 onward, my role expanded to encompass brand maintenance, mentoring junior designers, team management, and spearheading design projects for diverse clients.
Roles and Responsibilities Included:
Lead Graphic Designer
Eminent Entertainment- Brand Hygiene
- Social Media Creatives
- Gifs and Insta stories
- Facebook relevant graphics (70% rule)
- Print Design
- Creative adaptations to different aspect ratios for various partners/ platforms
In my role as the lead graphic designer, I took charge of maintaining brand consistency across various sub-brands. I crafted graphic templates, developed original graphic communications, and produced print materials for multiple restaurants operating under the brand.
Roles and Responsibilities included:
Freelance Graphic Designer & Consultant
Self- Brand Identity
- Stationery design
- Social Media collaterals (Stories & Posts)
- Logo Design
- Print Media and collaterals
- Campaign Identities and Graphics
- Graphic Templates for Designers and Non-Designers
Since graduating, I've been immersed in the freelance realm, collaborating with a diverse range of clients spanning various industries. Notable sectors include pharmaceuticals, real estate, online radio, hospitality, music, bloggers, and startups. This varied experience has equipped me with a versatile skill set and a deep understanding of distinct industry dynamics.
Roles and Responsibilities include
Achievements
- Created Identity for Planet India, a first of its kind campaign, which aimed to showcase positive climate and nature stories from India targeting 200 million users. The footage from these stories was then made accesible by Open Planet, a platform aimed to democratising video content. The documentary is streaming on JioCinema and the campaign was unveiled during India's G20 presidency with Ministers, Delegates and Celebrities in Attendance
Major Projects
PLUC Rebrand
People Like Us CreateCommencing in 2017, this project embarked on its journey with the initial development of the brand and its sub-brands. Initially, the brand concentrated on establishing multiple social channels for its sub-brands. By 2019, these channels had garnered individual followings, prompting a rebranding initiative that positioned them as standalone brands. However, between 2021 and 2023, it became evident that there was limited comprehension of the PLUC ecosystem and the brands it encompassed.
In response, a significant rebranding effort was launched in 2023, pivoting from the previous house-of-brands architecture to a sub-brand architecture. This strategic shift aimed to enhance awareness of the parent brand and its sub-brands, fostering a more cohesive understanding of the entire ecosystem.
Planet India
People Like Us CreateExecuted the brand identity of the campaign along with other visual assets which were used for Video, Social Media and the premiere event which took place in New Delhi, during India's G20 presidency in September 2023
Budweiser x Boxout.FM
Boxout.FMEntrusted with the role of designing a streetwear product for Budweiser's event BUDXSTREET, a collaboration that brought together various homegrown brands. Each brand, including the team at Boxout.FM where I was a contributor, had access to Budweiser's extensive assets spanning over the years. Our task was to craft unique merchandise, consisting of a T-Shirt and a Bum pack/Fanny pack, which was later unveiled at a Budweiser event in New Delhi, India.
Given the strict alcohol advertising laws in India, this event not only provided a platform for local brands to shine but also served as a strategic means for Budweiser to circumvent these regulations, creating a win-win scenario for all involved.
Education
Bachelors in Fine Arts
University of Delhi/ College of Art (2016)Bachelor in Fine Arts - Visual Communication
E DU CATION College Of Art (2024)