Udai

Sure. Um, I've been designing for about 7 years. I'm a graduate, um, from college of art. I specialized in visual communication. I started working right after college or university. I had a brief stint in advertising. Post that, I was freelancing and working part time, um, in the hospitality sector. Um, I did that for about two and a half years where I was fortunate enough to work with a wide range of clients such as, um, an online radio, NGOs and start ups, Uh, real estate companies. Um, post that 2019, just before the pandemic, I decided to I wanted to work, uh, with a startup which had a brilliant idea, and, uh, yeah, I started working with them.

Well, the first thing would be to prioritize what needs to go out first. Uh, secondly, if if a certain project has, let's say, 10 steps in the design process and we're in a tighter deadline, let's say, ideally, you would take, let's say, for example, 8 hours for research or research of competitive analysis, etcetera. You would cut that down to maybe 4 hours or 2 hours. That would help speed up the process. Um, just looking for looking for ways in the whole design process where you can kind of fast track everything so that you don't um, so that you don't you're not compromising quality by by trying to meet your deadlines. So I would say prioritizing what needs to go first. And then, uh, wherever you can kind of speed up the process in this design funnel, kind of eliminate those, and then proceed to do it.

Yeah. This happens a lot. Well, the first step is if them if there are very minimal brand guidelines, um, try to track down the bare minimums, which are, uh, the logos, uh, color, uh, and whatever appropriate typography they've been using, quick search through of their socials or any communication they've done in the past, websites, um, social media, etcetera. Scour those to understand what they've used, um, how they've designed previously, how they've communicated previously, and then kind of piece everything together and create whatever is required. Uh

Image heavy. Uh, I I would say 70% to 80% would be an image. Well, it depends on the communication around the content strategy. If it's more of a of a typographic based design style that we're following and it's only type, then some sort of motion would would help. If not, uh, definitely a a really striking high quality HD image with with very, very minimal text. The rest of the copy could go in the in the caption. And

Well, ideally, initially, I would obviously, when I was a little younger and a fresher, I would, uh, try to reinterpret the brand guidelines in my own way. As I've become older and and as you start working with teams and you set you become the designer that sets brand guidelines, and then you start realizing how important it is to stay within certain bounds. Um, so I would I would obviously, my first thing would be to create something that has been created in the past, bring it up to that that level that meet those expectations, And then post that, I would start perhaps adding my own take on how these brand guidelines could be extended, and this is what I think would be the vision of the brand and how it could look. But initially, my first priority would be to make sure that I can, um, manage expectations by delivering what is already being done.

Design a meta ad that stands out while still during the brand's static. Well, it depends on which platform. Um, I'm a little confused on Meta. Could be could be Facebook, Instagram. I would say on Instagram, for example, if if I've got this question right if I've understood this question properly. On Instagram, I would Throw like a real, um, something which has a little bit of motion in it. Um, if if I don't have the opportunity to do that, I would Probably not go with a specific, uh, one is to one aspect ratio. I kind of go with the The four is the one aspect ratio just so I I have more visual real estate. Um, I would have a great image With with a nice with a nice headline. And, yeah, for Facebook, Anything motion would be my first preference, uh, video or motion, um, and then just very striking imagery, very striking design Because, uh, people don't really have a lot of they they're not spending a lot of time on anything, so something that really Jumps out at you. So thus I would use as much, uh, real estate as I can get. And Yep. High high quality imagery with a little bit of text.

Well, the first thing to do is in an Instagram story is to understand that there are certain safe spaces in a story. Um, the last ones that I used were 250 pixels from the bottom and the top because that's where your comment section, your your react section comes, and on the top is the all the UI information of who's posting the story. So I would put everything between those things so none of my information or imagery gets caught in those UI listings. Also I will make sure my point size is is somewhere over at least 10 to 11 fix all points. Um, I would obviously check that once, um, because sometimes it could differ depending on the sizes. So I would obviously check it first to see if it's, uh, and you can do that with your own private account, just like a private story and stuff like that. So yeah.

Again, my first my first the first step I would take is to see what what has been done prior, try to understand that why that has been done. Um, continue that initially. See how it's being received. Um, if it's not broke I'm not gonna try and fix it, But if it if if if we could do better, then my first priority would be to understand the brand. What attributes does the brand want to share with its user base? Accordingly, kind of figure out a color scheme, Then maybe design an alternate color scheme, present that, and say, I think if we do this and be consistent with this, we're hoping to We're hoping to subconsciously convince the user that this is what the brand stands for, and these are the attributes that the brand is behind.

Okay. Um, first thing, when this comes down to, like, an art art style, Um, I think some sort of, uh, unit logo unit for the campaign, that would be the first thing so that Um, that's that's present on perhaps every communication even if there's not no other supporting text. Um, some sort of logo unit or logo which identifies the campaign. Uh, secondly, uh, a consistent typeface Um, or or font families, that is used in all creative communication. And finally, perhaps an art style. Um, so if they're using imagery with text or they're using cutout imagery with some graphics, I would try to extend that all through every Um, every step or every form of communication, whether it be static