Udai

I've been designing for about 7 years. I'm a graduate from college of art, specializing in visual communication. I started working right after college or university. I had a brief stint in advertising. Post that, I was freelancing and working part-time in the hospitality sector. I did that for about two and a half years, where I was fortunate enough to work with a wide range of clients such as an online radio, NGOs, and startups, as well as real estate companies. Post that, in 2019, just before the pandemic, I decided to work with a startup that had a brilliant idea, and I started working with them.

Well, the first thing would be to prioritize what needs to go out first. Secondly, if a certain project has 10 steps in the design process and we're in a tighter deadline, ideally, you would take 8 hours for research or competitive analysis, etcetera, instead of the usual 10. You would cut that down to maybe 4 hours or 2 hours. This would help speed up the process. Just looking for ways in the whole design process where you can fast track everything so that you don't compromise quality by trying to meet your deadlines. So I would say prioritizing what needs to go first. And then, wherever you can speed up the process in this design funnel, eliminate those steps, and proceed accordingly.

Yeah, this happens a lot. Well, the first step is to see if they have very minimal brand guidelines. If so, try to track down the bare minimums, which are the logos, colors, and whatever appropriate typography they've been using. A quick search through their socials or any communication they've done in the past, such as websites and social media, can help you understand what they've used, how they've designed previously, and how they've communicated previously, and then kind of piece everything together and create whatever is required.

Image-heavy. I would say 70% to 80% would be an image. The percentage depends on the communication around the content strategy. If it's more of a typographic-based design style that we're following and it's only type, then some sort of motion would help. If not, definitely a really striking, high-quality HD image with very minimal text. The rest of the copy could go in the caption, and

Well, ideally, initially, I would obviously try to reinterpret the brand guidelines in my own way when I was a little younger and a fresher. As I've become older and started working with teams, you become the designer that sets brand guidelines, and then you realize how important it is to stay within certain bounds. So, I would create something that has been created in the past, bring it up to that level to meet those expectations. And then, I would post that. I would start adding my own take on how these brand guidelines could be extended, and this is what I think would be the vision of the brand and how it could look. But initially, my first priority would be to make sure I can manage expectations by delivering what is already being done.

Designing a meta ad that stands out while still adhering to the brand's static, depends on the platform. I'm a little confused on Meta, could be Facebook, Instagram. On Instagram, for example, if I've got this question right, I'd throw a real, eye-catching ad with a little bit of motion in it. If I don't have the opportunity to do that, I would probably not go with a specific one-aspect ratio. I kind of go with the four-one aspect ratio just so I have more visual real estate. I would have a great image with a nice headline. And for Facebook, anything with motion would be my first preference, video or motion, and then very striking imagery, very striking design. Because people don't really have a lot of time, so something that really jumps out at you. So, I would use as much real estate as I can get, and high-quality imagery with a little bit of text.

Well, the first thing to do is understand that there are certain safe spaces in a story. The last ones that I used were 250 pixels from the bottom and the top because that's where your comment section and react section come, and on the top is the UI information of who's posting the story. So I would put everything between those things so none of my information or imagery gets caught in those UI listings. Also, I will make sure my point size is at least 10 to 11 points. I would obviously check that first because sometimes it could differ depending on the size. So I would obviously check it first to see if it's possible, and you can do that with your own private account, just like a private story.

Again, my first step I would take is to see what has been done prior, try to understand why that has been done. Continue that initially. See how it's being received. If it's not broke, I'm not gonna try and fix it. But if we could do better, then my first priority would be to understand the brand. What attributes does the brand want to share with its user base? Accordingly, I would figure out a color scheme. Then maybe design an alternate color scheme, present that, and say, I think if we do this and are consistent with this, we're hoping to subconsciously convince the user that this is what the brand stands for, and these are the attributes that the brand is behind.

When this comes down to an art style, I think some sort of unit logo for the campaign would be the first thing, so that's present on every communication even if there's no other supporting text. Some sort of logo unit or logo which identifies the campaign. Secondly, a consistent typeface or font family, that is used in all creative communication. And finally, perhaps an art style. So if they're using imagery with text or cutout imagery with some graphics, I would try to extend that through every step or every form of communication, whether it's static or dynamic.