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Varsha Naik

An engineer turned marketing strategist who specializes in content marketing & is actively seeking new avenues to grow into product marketing role. A smart and motivated self-starter who has strong attention to detail, performs well under pressure, is supportive team player, has amazing communication skills and is looking for opportunities that offer constant upskilling and learning.
  • Role

    Associate Product Manager - Growth

  • Years of Experience

    9.92 years

Skillsets

  • Python
  • NLP
  • Zoho CRM
  • MidJourney
  • HTML
  • Figma AI
  • CSS
  • ChatGPT
  • Canva AI
  • Zapier
  • Salesforce CRM
  • JavaScript
  • Postman
  • Mixpanel
  • Hubspot
  • API Testing
  • Amplitude
  • Google Analytics - 4 Years
  • JavaScript
  • Excel
  • SQL

Professional Summary

9.92Years
  • May, 2025 - Present1 yr

    Associate Product Manager, Product Innovation & Growth

    Simplilearn
  • Associate Product Manager - Growth

    Simplilearn
  • Apr, 2024 - Jun, 20251 yr 2 months

    Product Marketing Manager, Product Innovation & Growth

    Simplilearn
  • Sep, 2019 - Apr, 20211 yr 7 months

    Project Engineer

    Wipro
  • May, 2021 - Jun, 20221 yr 1 month

    Marketing Strategist

    FableSquare
  • Jun, 2022 - Apr, 20241 yr 10 months

    Product Marketing Associate

    Edureka
  • Aug, 2018 - Apr, 2019 8 months

    Academic Support Volunteer

    Make A Difference
  • Jan, 2018 - Jan, 2018

    Intern

    Nuclear Power Corporation of India Limited
  • Aug, 2017 - Apr, 20191 yr 8 months

    Volunteer

    National Service Scheme

Applications & Tools Known

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    Google Analytics

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    Mixpanel

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    Hotjar

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    Amplitude

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    SQL

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    Excel

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    HubSpot

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    Salesforce CRM

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    Jira

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    Confluence

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    Trello

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    Postman

Work History

9.92Years

Associate Product Manager, Product Innovation & Growth

Simplilearn
May, 2025 - Present1 yr

Associate Product Manager - Growth

Simplilearn
    Promoted to Associate Product Manager - Growth. Responsible for driving product growth, experimentation, and cross-functional leadership.

Product Marketing Manager, Product Innovation & Growth

Simplilearn
Apr, 2024 - Jun, 20251 yr 2 months
    Built a new product category using a self-built Python LinkedIn scraper (NLP + visualization), drove Ivy League partnerships and new revenue streams. Owned a $12M portfolio with full P&L responsibility, maintained positive CM while driving growth via funnel optimization, pricing, and GTM experiments. Acted as SPOC across Product, Marketing, Sales, Ops, Analytics, Finance, and Partnerships; aligned strategies with C-suite. Led end-to-end product development from POV to GTM. Ran A/B tests and funnel optimizations to improve conversion. Launched and revamped products through cross-functional collaboration and user testing. Improved NPS from 4.0 to 4.7 by optimizing delivery and product offerings. Owned CMS, ensuring seamless updates, testing, and system stability.

Product Marketing Associate

Edureka
Jun, 2022 - Apr, 20241 yr 10 months
    Led product marketing for an early-stage BU; primary liaison across Product, Marketing, Sales, Ops, and HR. Scaled revenue from 30L to 1Cr/month (3.3x) in 6 months via GTM and funnel optimization. Managed 300+ live product demos driving revenue; trained and led a team of 10 to deliver high-engagement sessions. Owned end-to-end launches (landing pages, ads, email, events) in collaboration with tech teams; leveraged market insights to refine positioning and UX. Improved lead-to-sale conversion through sales audits, objection handling, and pitch optimization. Led ad strategy and executed email automation (HubSpot, Zoho, Zapier) to optimize targeting, follow-ups, and revenue outcomes. Built SEO-driven content strategy across blogs, email, WhatsApp, and social; developed scripts, brochures, and landing page copy.

Marketing Strategist

FableSquare
May, 2021 - Jun, 20221 yr 1 month
    Built SEO-driven content and campaigns for enterprise tech and SaaS clients, driving organic growth. Managed client projects end-to-end, ensuring timely execution and delivery. Designed multi-industry digital campaigns (tech, healthcare, SaaS) to optimize reach and conversions.

Project Engineer

Wipro
Sep, 2019 - Apr, 20211 yr 7 months
    Delivered client-focused solutions by aligning technical execution with business goals. Built scalable, secure backend solutions for banking clients using Java/J2EE. Developed UI with HTML5, JavaScript, CSS. Created Database Schemas, ER diagrams, & integrated SQL databases to the frontend & backend for seamless connectivity. Led a cross-functional team of 8 as an acting Scrum Master, driving agile execution, efficient collaboration, and on-time delivery (training period project). Optimized workflows, analysis, and daily targets to enhance productivity and results.

Academic Support Volunteer

Make A Difference
Aug, 2018 - Apr, 2019 8 months

Intern

Nuclear Power Corporation of India Limited
Jan, 2018 - Jan, 2018

Volunteer

National Service Scheme
Aug, 2017 - Apr, 20191 yr 8 months

Achievements

  • 2018 2018 2016 A Published Author in the book - The 100 Female Musings, an Anthology
  • A creator at literary page on Instagram
  • featuring over 200+ original writeups and poems over 4+ years
  • National Level Winner in Group Singing held by Inter-AECS Cultural meet held at Rawatbhata, Rajasthan
  • Ex-member of Gavel Club, Toastmasters club at Canara Engineering College
  • an active guest member at Wipro s Toastmasters Club
  • Academic Support Volunteer at Make A Difference (NGO) for the year 2018-19
  • Published Author in the book - The 100 Female Musings, an Anthology
  • National Level Winner in Group Singing
  • 2 times National Winner in Akhila Bharathiya Rashtrabhasha Vibhushan Pariksha for Hindi Language

Major Projects

11Projects

Handled the end-to-end content creation for a palliative and hospice care NGO named Sharanya

Created entire website content for a Dubai-based contingent workforce management client

Wrote content for newspaper articles as a PR activity for a woman entrepreneur

Designed multiple ad-copies for an education sector-based client

Designed social media posts and wrote content for a premium luxury resort based out of Karwar

Learnt Market

Sharanya

Wrote content for newspaper articles as PR activity for woman entrepreneur

Interned at

Nuclear Power Corporation of India Limited at Kaiga, Karnataka

Blind Man s Walking Stick Project:

Lie Detector:

Education

  • Business Analytics Science Program

    Purdue University
  • Product Management Program

    Upraised (2024)
  • Advanced Digital Marketing Certification

    MICA University, Ahmedabad (2023)
  • X (CBSE)

    Atomic Energy Central School, Kaiga (2013)
  • XII (CBSE)

    Atomic Energy Central School, Kaiga (2015)
  • B. E (Electronics & Communication)

    Visvesvaraya Technological University, Belagavi (2019)

Certifications

  • Product management program

  • Advanced digital marketing certification