Varsha Naik

Built a new product category by identifying unmet demand using a self-built Python LinkedIn scraper (NLP + visualization), driving Ivy League partnerships and new revenue streams. Monitored key product metrics including conversion, engagement, retention, adoption, and customer satisfaction to drive roadmap decisions. Owned a $6M portfolio with end-to-end responsibility for growth, pricing, product adoption, conversion optimization, GTM experiments & profitability. Acted as SPOC across Product, Marketing, Sales, Ops, Analytics, Finance, and Partnerships; aligned strategies with the C-suite. Led end-to-end product development from POV to GTM. Designed and executed A/B tests and funnel optimization initiatives across acquisition and conversion journeys to improve lead generation and enrollment outcomes. Launched and revamped products through cross-functional collaboration and user testing. Improved learner satisfaction (NPS 3.9 4.7) for certain product categories through product and delivery enhancements. Owned CMS, ensuring seamless updates, testing, and system stability. Leveraged AI and automation tools for market intelligence, opportunity identification, and product discovery, enabling data-backed category expansion decisions.

Led product marketing for an early-stage BU; primary liaison across Product, Marketing, Sales, Ops, and HR. Scaled revenue from 30L to 1Cr/month (3.3x) in 6 months via GTM and funnel optimization. Managed 300+ live product demos driving revenue; trained and led a team of 10 to deliver high-engagement sessions. Owned end-to-end launches (landing pages, ads, email, events) in collaboration with tech teams; leveraged market insights to refine positioning and UX. Improved lead-to-sale conversion through sales audits, objection handling, and pitch optimization. Led ad strategy and executed email automation (HubSpot, Zoho, Zapier) to optimize targeting, follow-ups, and revenue outcomes. Built SEO-driven content strategy across blogs, email, WhatsApp, and social; developed scripts, brochures, and landing page copy.

Built SEO-driven content and campaigns for enterprise tech and SaaS clients, driving organic growth. Managed client projects end-to-end, ensuring timely execution and delivery. Designed multi-industry digital campaigns (tech, healthcare, SaaS) to optimize reach and conversions.

Delivered client-focused solutions by aligning technical execution with business goals. Built scalable, secure backend solutions for banking clients using Java/J2EE. Developed UI with HTML5, JavaScript, CSS. Created Database Schemas, ER diagrams, & integrated SQL databases to the frontend & backend for seamless connectivity. Led a cross-functional team of 8 as an acting Scrum Master, driving agile execution, efficient collaboration, and on-time delivery(training period project). Optimized workflows, analysis, and daily targets to enhance productivity and results.