Vatsal Dalwadi

Yes. Hello, hiring manager. So, uh, my name is, and I am a creative graphic designer. I have a total 6 years of experience as a creative graphic designer. Currently, I'm working as a creative designer at Analytics where my job is to create social media creatives, in house creatives for marketing team for for all the in house activities, where I'm responsible for creating all the marketing collaterals, print media collaterals, and also design social media ads, display campaigns, Google performance campaigns for the media. And I have a basic understanding of the conversant optimization of it as well. We have I have we have performed the test for the

Yes. So feedback for any designing is very important. At times, we think as a designer that what we have created is good enough for, but you need a 3rd person's feedback for the designs where they can identify some of your mistake or maybe can give you a better suggestion than what user thinks. Like, for example, if I have created an ad for any brand which says book a test drive, it is important to show to a third person that will he or she click on that ad. And if their response says no, then you might have to think about it. You have to show it to us or what few more person that what more I can improve or how can I make it more clickable that the user will click? Then how can encourage users to click on that ad more? So the feedback is important. It is important to take it in a positive manner rather than don't don't need to be more rigid about the filter because it can it only helps you to improve if you are taking constructive feedback in a positive manner.

Yes. So I have a firm understanding of Figma and Canva. Figma, mainly, I use for a UI and UX component, design UI, UX component. And Canva, I have a basic understanding of Canva. Not more than a basic, actually. They'll some of the layouts are very useful, and it is a easier tool in video editing rather than some of the adult tools. So if and it is a very quick use. And there is more important thing about the camera. It is a very quick problem solving tool. Like, if I have to cut a video or add it to do a basic editing in any design, then Canva is more can give you a more quick response than other ad hoc tools. In Figma, it is a very important tool, and I think it is a very and I think it is a it's a future for the UI UX designing. It is already there in the market. So and it is easier to create web layouts, UI screens, and dashboards dashboard UI, even the website architecture. So Figma can be useful. It is very useful. And I think it is it is important to have the knowledge of both these 2 because this this moving forward, I think these 2 tools are the future for the designer. And apart from, it is important to have this knowledge of these 2 tools.

Yes. So I have a basic understanding of motion graphics. If the key if if I have given a proper training, then I am very happy to upscale myself. And, also, it is important skill to have as a graphic designer because only graphic designer will not take you far to have to add on skills like motion graphic. Basically, you're editing the reels. Reels is the future. It is already there in the library, so you have to be able to create this sort of thing like motion graphic reels basic video editing because most of the clients now wants to upload their content on Instagram, on YouTube, and even on LinkedIn in no video form. So it is important. That's and as I said earlier, that Canva is Canva can be useful. It is very useful and several quick problem solving tool. But if you if I want to do high quality video editing or create a video, then after head up after, you can add a premium is there and as a graphic designer, you have to have at least basic understanding of the. And as I said, if I give one a proper training, then I am more happy to upscale myself learning these 2

Yes. So my current workers workplace there, I I collaborate with the customer development and marketing team, media ad campaign team, and human resource team. So for all the in house work and all the client, which work where they offer them the over media campaign offering all the other offering as well, Let's see our cost conversion. So there is there is a you have to make them understand the design principles because sometimes they think that this design will work. They will come up with the references, which from the design perspective, it may not look good on the platform digital media as a designer. If you have an eye we have an iPhone designer. What users like to see on their screen. So it is important to share them our experience, our designing guidance that what we have created we have created something by thinking that what will how it will look good on the screen, what what will user made click on that ad, a particular blog, or or whatever the post it is, or even made them live or comment on that thing. So, yes, at times, other teammates do come up with the complex idea and right. But it is just require a manual design. You as a designer, we have to take the call several times that why it is important to create designing by just using design principles.

Yes. So I I have created a 1 video picture where you for the client was client's requirement and our internal requirement as well. We then we go with the isometric design other than going with the traditional design. So so for me, as a designer, it was a new channel because, uh, usually, we create just traditional media ad campaigns with the it has click through CTA's normal copy and the soft copy or the elements of the original procedure in that. But this isometric design was a new challenge for me. I did some research. The goal is the current market trend and then how it will fit in the one of what are the client's requirement, how I can create more how I can create, like, more aesthetically pleasing for client and how I can create or improve the design aesthetic in this isometric design. So, yes, one of our one of the client I do have created this type of isometric designs. And it is not implemented, but client did like the idea. And it is in the consideration phase that he will go with the he will go with those type of creatives in future as well. So, yes, this is my

Yes. So yeah. This is this is I I have created a few blog banners or blog color pictures for my current organization where you have to use the topic. For example, I recently have created a blog blog which says the app mobile app UX principles, then what are the principles? So I'll just use a basic wireframe of the model. Uh, I didn't add any visual because the I just my main focus was to add mock up of a moment, which is just the wireframe. So it will give it will it it was more of a click, but my intention was to create a click bit banner for the particular blog. That's why I had I didn't any visual. I just had a basic wireframe on mobile. So it gives the mock up type of filter. There was just a simple And then the copy was there. And without even a copy, I think it can convey the message that the blog is about the mobile app UX principle. So this is my just recent experience. And, uh, Yeah. I'm I'm happy to answer this question.

Project designing for a different media such as offline events, call it offline events, call it, like, this kind of social media. That's for the offline event. It is important to understand the theme of. Like, I I created I did created, uh, an offset to collateral and the social media collateral where we are going on a Kumbal belt trip. So I used the traditional Kumbalgarh element where the main the Kumbalgarh main ascent the main main travel to recent focus is that Kumbhalgar four. So I created a visual of a wall, which is a very famous wall of the Kumbhalgar. So I implemented a traditional touch in the design without using, you know, any other element apart from the city itself, which which give which give the all the people the traditional feel on the Kumbhav. Yes. We are in the Kumbhav, and it and it represented the city as well. So it is important to show in the paint when you are creating any color for the paint media and social media to add a bit of touch of that particular place. It is very important, I think, when you are creating. If you and, of course, you should have freedom to use that. Because if the client wants a simple design, then you have to go with the client call. But you have to sometimes convey the client. It is important to add a touch, a flavor of that particular event in that. If you are and if you are creating a basic or a corporate, and then you have to go with the minimal design. But somewhere, somewhere around, you have to add a bit of element on that event or what is event is all about, be it a webinar, be it a workshop, anything. So we have to add a bit of touch of that event as well to make it more real user

As I said earlier, it is important to keep the customer each and every one of in a workplace, be it a client, we never did not want to design. Everyone will give you a feedback that make this text smaller or city a bigger or change the image, change the colors. So I said, you know, how to stick with that situation. It is very important. Cannot lose your mind of focus. Uh, so one of the client so many times during the in house designing in house maintenance, I do get my design do get by our CEO or our manager that they will give the feedback. The note is we'll not because they note some of the current brands and what is the CXOs or CEOs of the company is looking for on the LinkedIn and and why they will click on that particular portion, not click on what we have created. So if they if the higher authority is giving you feedback, it's important to understand that they are thinking on the they are giving the feedback and thinking from the perspective of the big, uh, higher authority or, like, other CEOs or other other CXOs. So it is important to take that feedback in a positive manner, and you have to give them the changes what they want because they are telling from the experience. This is what I think. And at times, it do get frustrated, but as a designer, it is it's a part and parcel of your role, so you have to take it in a positive manner. But when someone gives a feedback, it it does matter or something. It it can't graphic design can't be a ride all the time. So you have to take in the positive manner of all the feedback which is. And also use some of our creativity as well. That how we can manage that feedback and that creativity and complete the

So yes. There are there are there are quite there are few effects and tools and, uh, available in the editor and Photoshop where you you can use the 3 d effect tool. Or you can simply just trace or recreate by paint tool or or maybe you can use the 3 d effect as I said earlier. But maybe I think you can you can create by paint tool or the shapes shape tool as well, like the rectangle, square, Oh, well, those tools are available. In this software, we can create the illustration into an isometric design by just using basic tools.

It is a conference media project. So there was a 1 event 1 month event in the Singapore where we have to showcase the our tools functionality by a Mickey Mickey game. I think you wanna learn about the Mickey Mickey game. What is it? So I have to. There was a recording of that video, and I have to beautify that video. Obviously, the quality of the video was not good enough. It was shooting the basic camera. It's shooting the basic camera and also I I I created a layout where I minimize the size of the video. So the pixelation and all wasn't the in that focus. The layout was the main thing in that focus. And I tried to create this lower frame as possible to the pixelation and the back camera angles wasn't there to be seen. The all major focus was on the layout and the minute. And then I created the content that matter that the video was the 7 priority of the user. So I explained entire process in just to contain or as a subtitle. So user can just understand the what is the whole process without much focusing on the what is going in the video, the camera, I think. By just user can understand the whole the whole process by just reading the subtitle or just by the visuals of the in the layout.

Uh, this yeah. This is this is where I thrive. You know, I have a very good expertise in the Illustrator Paint tool, be it Photoshop or Illustrator or any other tool. I I I think I'm very good at the Paint tool. So if if the key on the task that I can give a very good quality sketch with the photograph, I can I can recreate that entire Google with just a paint tool in the any tool, any software you want to create? So it's the paint tool and this recreation. This is a very good thing for me, but I think I have misunderstood the question. What is your comfortable with creating rules from scratch? Because I have for the Google, you have to understand the theme, what exactly the theme is, whether you want to go all the complex Google or just a basic Google. So, yes, I I have basic understanding of the Google create creating Google, but you have do look for the references available on the Internet, be it free, Pinterest, Drevel. So you do look for the inspiration before creating Google. And the sketching part is not my cup of tea, but I would happy to learn. But, again, as I said, if the I have given the I would like to draw 1st. That will then I would like to integrate in this software. Or, like, I would like to take a help from anyone that's good at trying. Then I can first design the theme about the Google, then under then draw it in the blank paper, then regrading the software. I think that would be a easy process rather than going straight into the software.