Associate Director Sales, BD & Marketing (Business Consultant)
Hala Mobility IndiaMar, 2024 - Aug, 2024 5 months
Spearheaded operational transformation, reducing fleet idle time, improving utilization by 33%, and cutting operating costs by 30%. Directed network expansion initiatives that delivered 2.5x revenue growth within 6 months through scaling and process optimization. Supervised investor engagement & business modeling activities, enabling USD 6M pre-Series A funding & organizational scalability. Administered cross-functional planning & P&L governance to drive sustainable profitability & balanced regional business performance. Led lifecycle management for cercleOS and Leven platforms, integrating AI, IoT, and predictive analytics to enhance fleet intelligence. Formulated roadmap leveraging digital transformation insights & proprietary IP frameworks to boost product-market fit and adoption. Devised GTM blueprints, pricing models, and bid frameworks securing contracts across public and private sector engagements. Expanded market footprint across India, APAC, & the Middle East through ABM-driven mobility partnerships & ecosystem alliances. Implemented structured lead-qualification systems, improving MQL-to-SQL conversion by 42% via data-led criteria & sales coordination, enabling leadership visibility into pipeline quality and conversion health. Designed region-specific ABM programs for quick-commerce and delivery sectors, achieving pipeline growth within three months, supporting market expansion and new-segment penetration. Oversaw brand architecture, storytelling, & influencer-driven initiatives that enhanced trust, visibility, & internal advocacy alignment, working closely with founders to strengthen external perception across partners and investors. Leveraged advanced analytics and performance dashboards to drive data-backed decision-making, optimizing campaign effectiveness, customer targeting, and ROI, with structured reporting for leadership reviews and business planning.