Vidushi srivastava

User-Centered Design Methodology. Project# 1: TATA Motors Commercial Vehicles. Role: UI/UX Designer & Graphic Designer. Conduct user research through interviews, surveys, personas, and journey mapping. Translate business goals into intuitive and engaging user experiences. Create low to high-fidelity wireframes and interactive prototypes using tools like Figma, Adobe XD, and Sketch. Develop and iterate on user flows, task flows, and navigation structures. Created Microsite for TATA Ace Pro (https://tata-ace-pro.91trucks.com/). Design user interfaces that align with brand guidelines, ensuring visual consistency and accessibility. Design micro-interactions, animations, and transitions to enhance user engagement. Ensure design consistency across platforms and devices (responsive & mobile-first design). Support branding efforts through logo design, iconography, and visual storytelling. Create mood boards, style guides, and infographics to communicate design vision. Work closely with marketing and creative teams to ensure cohesive visual identity. Continuously iterate based on user feedback and A/B testing results. Project# 2: Mahindra Jeeto Strong. Role: UI/UX Designer & Graphic Designer. Conduct user research through surveys, interviews, and persona development to understand user needs and behaviors. Analyze competitors to identify market trends and opportunities for product improvement. Create wireframes, prototypes, and interactive mock-ups to visualize design solutions and gather stakeholder feedback. Design user interfaces focusing on responsive, mobile-first, and cross-platform compatibility. Created Microsite for Mahindra Jeeto (https://jeeto.91trucks.com/). Collaborate closely with cross-functional teams using agile workflows and tools like Figma and Miro for real-time design iteration. Communicate design concepts clearly and empathize with users to solve problems creatively and effectively.

User Research - Method involves conducting surveys with a sample size of 1,000-2,000 users and interviews with an average of 10-15 participants to get both qualitative and quantitative insights into user preferences and requirements. The user's voice is fundamental to the design process and is informed by this foundational research. User Engagement Metrics: This may be greatly enhanced by a well-executed mobile and web application interface makeover. A 20% increase in click-through rates suggests that users are more likely to engage with the interface, indicating that the design successfully draws the user in and motivates action. The redesign has been successful in directing users towards completing desired actions, as seen by a 25% increase in conversions.

User Research and Testing - Conducted 300 surveys were sent out and more than 50 user interviews were done, yielding a 25% response rate. Design choices have been well-informed by this data-driven methodology, guaranteeing that they meet user expectations. Conducted usability testing sessions with ten to fifteen people, which resulted in a forty percent improvement in task completion rates and a thirty percent decrease in user mistakes for a variety of apps. Information Architecture (IA) - Created user-friendly navigation systems that increased user engagement on mobile and web platforms by 20% and reduced bounce rates by 35%. Detailed site maps and user flows that increased user satisfaction by making material easier to find. Wireframing and Prototyping - Used programs like Figma and Adobe XD to create more than 100 low-fidelity wireframes and 30 high-fidelity prototypes. This iterative method cut down on the number of design iterations by 40% and allowed for early input. Worked in tandem with multidisciplinary groups to guarantee that prototypes faithfully captured user requirements and corporate goals.

Obtained a 30% response rate by distributing 5,000 surveys and doing 75 user interviews. Design choices have been well-informed by this data-driven methodology, guaranteeing that they meet user expectations. Conducted usability testing sessions with 15-20 people, which resulted in a 50% improvement in task completion rates and a 40% decrease in user mistakes for a variety of apps. Information Architecture (IA) - Created interesting animations and micro-interactions to enhance usability, which led to a 25% drop in abandonment rates and a 60% increase in user engagement along crucial user journeys. Improved the user experience overall by adding smooth transitions that lead consumers across programs.

Interaction Design - Created interesting animations and micro-interactions that enhanced usability and led to a 20% drop in abandonment rates and a 50% boost in user engagement along crucial user journeys. Improved the user experience overall by adding smooth transitions that lead consumers across programs. Measuring the effect of my graphic design and UI/UX work, including how a branding project enhanced customer acquisition or increased brand recognition by 40%. Describing how usability testing and iterative design increased overall user happiness by 15% reducing user mistakes or improving product ratings.