Vikrant Modi

Increased the website traffic by 5X (from 2K/month to 10K/month) in a span of just 6 months. Refurbished the website and built a framework to separate enterprise and individual customers, which helped capture more high-ticket leads. Planned and executed the content calendar for the website, PR, social media, and founder profile. Gave the company a new identity through branding, website, landing pages, while building narratives for new products. Positioned the co-founder and Head of AI Strategy as thought leaders in the AI + Finance domain. Managed a team of three to execute content, SEO, social, and product marketing efforts.

Performed analysis of competitors to strategise features and develop product messaging, along with use-cases for new products. Designed user journeys and product experiences, collaborating with tech and design teams, along with agencies for an engaging user flow. Led email marketing campaigns and created copy for push notifications to drive user retention and engagement. Composed marketing collaterals for new business opportunities and partnerships. Managed social media for the company website and the co-founders for brand awareness & community engagement. Executed influencer marketing campaigns and facilitated brand collaboration and event participation to expand brand reach in India.

Created a top-of-the-funnel blogging strategy to increase organic traffic, achieving an average position of 8.1 for targeted search terms. Targeted long-tail queries and packed content after interviewing marketing experts. Created wireframes for product/service pages by analyzing customer pain points and competitor pages. Increased organic rankings for money keywords, growing organic leads by 2X in 6 months. Wrote SEO-optimized copy for product/service pages. Found new channels like Google Web Stories to promote content. Created gated resources with experts to capture leads. Organized 300+ organic and paid B2B leads monthly into 4 categories for MOFU campaigns. Created drip email campaigns and marketing collaterals. Managed LinkedIn page, developed content calendar, ran campaigns, created engagement videos, launched newsletter, and managed LinkedIn Paid Ad campaigns. Developed Digital PR strategy for brand visibility and acquiring backlinks. Led off-page SEO campaign and achieved a domain rating of 41. Enabled writers & editors to create impactful content by developing briefs & SOPs. Managed freelancers and agencies. Created templates for press releases and web copies.

Created content for B2B clients. Assisted in creating pitch decks and provided suggestions to make the pitch more effective.

Crafted copy for B2B SaaS Landing Pages and blog posts to drive organic traffic. Led a content marketing initiative resulting in a notable increase in the website's Domain Rating. Developed a database of niche websites open to guest posting and link insertions. Created and edited content to improve structure & quality, minimizing rejection rate for guest posts. Developed resumes for clients and industry-tailored resume templates for the product.