Vikrant Singh Salaria

Develop and execute targeted email marketing campaigns (inbound and selective outbound) aligned to product priorities, buyer personas, and revenue goals. Own the full email campaign lifecycle messaging strategy, segmentation, build, A/B testing, deployment, and performance optimization. Design and optimize multi-touch nurture journeys in Salesforce Marketing Cloud (Pardot) to engage prospects across awareness, consideration, and decision stages. Lead promotion and follow-up email strategy for webinars, virtual demos, trade shows, and in-person events, driving registration, attendance, and post-event conversion. Partner with Product Marketing and Web teams to create high-conversion Pardot landing pages tailored by product and persona. Track and report on marketing-attributed pipeline and bookings, contributing $15.8M in pipeline and $7.3M+ in closed revenue. Monitor funnel performance across Warm MQLs, Handraisers, SQLs, and conversion rates to ensure pacing against quarterly goals. Collaborate closely with Sales, Product, and PMM teams to align messaging, KPIs, and revenue targets.

Drive demand generation and lead acquisition programs supporting sales pipeline and revenue growth. Execute lifecycle email campaigns, lead nurturing, and CRM workflows using HubSpot. Research, qualify, and manage inbound and outbound leads aligned to ICP and buyer personas. Collaborate with Sales leadership and CXO stakeholders to align messaging and expectations. Implement advanced segmentation and dynamic content strategies to personalize messaging by persona, product interest, engagement behavior, and lifecycle stage. Manage campaign performance reporting, funnel metrics, and attribution using HubSpot and Salesforce. Achieved 25% YoY growth in qualified leads and contributed to 16% annual revenue uplift. Execute A/B testing across subject lines, copy, CTAs, send times, and audience segments to continuously improve open rates, CTR, and conversion performance. Conduct market and competitive analysis to identify growth opportunities and optimize targeting. Support content-led campaigns across email, social, and digital channels.