Vikrant Thakur

We understand more about your background and by giving a brief introduction of yourself. So, my name is Vikrant, and I have completed my B.C. And after completing my graduation, I will start a digital marketing course. And in that timeframe, I have started my journey with the MLC company, and over there, I'm the SEO. I am from there till now, and I have great experience in SEO. I have learned all aspects of SEO, including the whole page of visual and technical SEO. It has been four plus years now. I'm working in this field, and yeah, so I have worked on every niche of websites. And along with that, I have worked on in-house projects also. So, that's all about my profile.

Google by doing this profile. So, yes. We have to make sure that everything is optimized for Premier, like we should not be left with any columns or then we should put that information in a correct manner. If we have a business, I have to make sure that the business are properly aligned as per the business services, which we are offering in the public in particular business. Also, we have to make sure that it's also mentioned. And along with that, we have to keep an update with our things, like we talk about some festival occasions. So we have to keep that update in this particular occasion. What are our working hours and how long we are available for this particular day. And along with that, we have to keep updating and making posts in Google My Business so that our website and Google My Business get more proactive compared to the competitor. Along with that, we have to make sure that we have good ratings. So we try to work in that manner that we have a good rating, and each and everything is optimized. As per the service you provide, like if we provide a particular service, so we have to make sure that in Google Maps English, we take the primary category and the secondary category also. So everything is in a proper manner. Along with that, we also make sure that we are giving our service in which location. So, in that particular bit of area, we can target how to get the service for a client. So each and everything should be properly filled up with proper information and given in a correct manner so that Google gets to know about the service, and it's really helpful for Google's operation.

So for that, I personally follow some channels. Firstly, I go with the Google official page update and follow in the future also. If there's something like the Google algorithm update, I stay away from that as per their update. So we keep working on making the strategy so that in that particular update, we don't get hurt on the website and make a decrease in traffic. Even I'm sure everyone has noticed that in this monthly time frame from the last 1 to 2 months, we've phased the decrease in traffic just because of this score. So we have to make sure that everything is in the legal way or as per the Google guidelines. So, yeah, I personally follow that so that we make the strategy and align with our latest Google algorithms and updates.

So, yes. We use the chat deputy for getting the content in the kitchen. So, yes, we give the information to ChatGPT as per our requirement. I'll try to make it more unique so that it doesn't look spam in the eyes of the Google search engine. So, I have worked on both the chat GPT pre-version and the pro version also. I have used both ones. Personally, I prefer the pro version because we get more options or if the content is more meaningful and very good as per the SEO. So, because in that, we get good content compared to the free version. Yes, SEO is a good one for that, and we can use it to generate content for the block creations or meta items, meta descriptions. We use that. Yes. It's quite easy for us to do some of the SEO parts also.

And this is it. So, yeah, sure. And these are the suitors. So by using these tools, it's easy for us to get to know where our website stands and where we're lacking. So even we can check our competitor list in that, from these tools, and also do the technical SEO. Like, if you want to do some research, some pages, or make some changes in our website, or if you want to do some research work and make changes, like, if you don't want backlinks, so we can also do that. Check the backlinks of other competitors. It's quite easy for us, and we can reach out to them and try to get backlinks. And even though we can use the SEO strategy, whichever is committed to by using them. So over there, we can also check it out. If we have some on-page or technical issues on the website, you know, we can also see that over there, and it tries to inform us about the bugs in our website. So we have to work on that.

And now let's see Google Analytics. So Google Analytics is good if you want to see the online, live achievements on the website. So there we get to know that how much people are engaging and how much traffic we're getting to our website and how many users are instantly led to our website. So it's quite easy to track the user experience as per the mobile version or the desktop version. So it's quite easy for us. So we also check the balance sheet to see that everything is under control. If something is getting higher, we're getting a higher bounce rate. So we have to work on the user experience of a particular page and make changes in that. So we have to make sure that.

So we'll call you the teacher. So for that, we have to check the way we are liking and the bugs we are getting in the particular website. So to access the bugs, we have the tools, such as the share app for the same reason. The Google search can source the issues and technical issues that we are facing over there. So, in that, we can also easily find out the bugs or issues we have in our website. Once we find out the bug, we focus on resolving that. If it is done by the technical team or by the automation process, we go with that. If we don't go with the technical process, we can go with the manual process. It will take quite a bit more time. But, at the end, our issue got resolved, and everything is going smooth. It's really helpful for the website as well as your perspective. If you want to increase the probability of issues, we have to make sure that whatever user page user experiences meet any claims through proper schema markup, such as breadcrumbs. It's quite easy for the Google search engine robot to get to know about the website and pages. We also have to use the sitemap. So over there, Google can easily get to know about our website, for what we are giving service over there. We can easily go over there and get to know that whatever website is about, and it's quite easy for us and helpful for the Google search engine.

So if you want to try the conversion, we first insert that particular code in your website's backend, the Google Tag Manager code. Once we insert that and it's active, we take the testing with the Google Tag Manager to ensure everything is working and it's running. After that, we can insert all the other tags, like the Google Pixel or submit events also. We can easily manage all these tags in the Google Tag Manager, instead of inserting each one individually into our website. Once it's a one-time process, we insert the Google Tag Manager in our website, linking it to our website. Then, we don't need to insert any tags in the website again. We can easily manage everything in one place, Google Tag Manager. Over there, we can track the conversions and get to know everything in one page or in one place.

What else is computer that will profile and define new building of duty? So, like I previously told, we use the HTML sitemap. So there, then we get our computer. We check the call over there, the computer backlinks from domains they are getting their backlinks. So in case if they have any broken links in the website from where the computer gets a backlink, it's a great opportunity for us. So we can return that particular source and tell them that we offer the same service. In your blog or post, you have a particular keyword, and these are broken backlinks. We will suggest or appreciate it if you give backlinks to our website for this particular keyword. It's beneficial for us and good for your audience as well. If they want to redirect or look for this particular service in this keyword, they will redirect to our page. No need to actually redirect, but they will get and see the Google user experience as well as Google's. The most important thing is the Google experience. If we have a good user experience, it's good for both of us - the website giving us backlinks and the website receiving backlinks. So both parties benefit from it. So we hold it. We can identify backlinks and opportunities, and we can reach out to them according to that. We can make a plan, like, for the kind of backlinks we should make and stretch to follow.

So, if we want to delete that content, the chat, it's so we have to make sure that with the provision because they loaned out that provision with the more good content compared with the free version. So would there be the command to the Chat GPT, the provision to make sure that every content we are generating is unique and relates to the user query. So once we get that piece of content, we can also first manually change in that particular paragraph or block. We can make changes, and if we want to replace any keyword with a specific keyword, we can do that. So JND is quite and really helpful for the SEO perspective to enhance content creations in a proper manner with the provision. So I personally feel that we can use the Chat GPT with the provision. It can enhance the workflow of the SEO.

Yeah. So, the main thing is that the schema markup we use is for the Google search engine so that we can inform Google about what pages are about and what services we offer, and this is related to the blog post or the business or the services. And it totally depends on the type of schema markup we are going to use. So the schema markup we use is particularly for Google. So maybe that schema markup is easy for Google to understand what this page is about. And from that, it's very helpful for Google's voice search optimization because now Google really focuses on voice search optimization. So towards the Google gateway and database, I will also search with voices. So it's convenient for Google to show the data because we have the data shared in the schema markup. So Google has an easier and more convenient way to show the data because it doesn't need to call each and every thing. He has already validated our schema markup on our website. So over there, he can go and show another particular page or service in which we have installed schema markup. So he will show us the client's intent. And it's ready. It will test your strategy also because with schema markup, we should add additional information in the Google search engine. So, yeah, it is quite good for SEO effectiveness also.