Vikrant Thakur

We understand more about your background and by giving brief introduction of yourself. So yeah. Sure. Uh, my name is Vikrant, and I have completed my BC. And after completing my graduation, I'll start with the, uh, digital marketing, uh, digital marketing course. And in that time frame, I have started my journey with the MLC company, and over there, I'm the SEO. I'm, uh, from that, uh, from that till now, I have a great experience in the SEO, and I have learned all the SEO apart the whole page of visual technical SEO along with that. It's been 4 it's been 4 plus here. I'm working in the in this, uh, field and yeah. So I have worked on every niche of websites. And along with that, I have work on the in house project also. So that's all about the regarding my profile.

Google by doing this profile. So yeah. Sure. Uh, we have to make sure that, uh, everything is optimizing for Premier, like, uh, we should not left with any columns or not left with, uh, then we should put that information in a correct manner. Like, if if we have the business, I have to make sure that the business are properly as per the, uh, as per the, uh, business services, which we are offering the in the public in the in the particular business. Also, we have to make sure that also mentioned. And along with that, we have to keep an update with our, uh, with our things, like like, we talk about the some festival occasions in the festival. So we have to keep update that in this particular occasions. What are our working hours and how and for for how long we are, uh, available for this particular day. And along with that, we have to keep on updates and making the post in that Google My Business so that, uh, our website, uh, our Google My Business get, uh, more, uh, proactive as compared to the competitor. Along with that, we have to make sure that, uh, we have the good ratings. So try to work in that manner that we have a good rating, and each and everything is optimized. And as per the, uh, service you provide, like, if we for for the particular service, so we have to make sure that in the Google Map English, uh, we have take the for a, uh, primary category and the secondary category also. So everything is in a proper manner. Along with that, we also make sure that, uh, we we are, uh, giving our service in which location. So, um, in that particular bit of area, we can target our how to get the service for a client. Uh, so each and everything should be properly filled up by proper informations and give the, um, in a correct manner so that Google get to know about the service, and it's really helpful that Google, uh, Google Adi's operation.

So for that, uh, I I personally follow some, uh, channels. Uh, firstly, go with the Google's official page update and follow in the future also. So if there is something like, the update is Google for algorithm. So I'm away from that as well as per their update. So we keep working or making the strategy so that in that particular update don't get hurt over website and make the, uh, decrease in over traffic. So even, uh, I'm sure, uh, everyone have noticed that in this, uh, monthly time frame from, like, last 1 to 2 month 1 or 2 month. The we have, uh, phased that, uh, decrease in the track just because of this score of it. So we have to make sure that everything is in the legal way or as per the Google guidelines. So, yeah, so I personally follow that so that we, uh, for example, we make the strategy and align with our, um, align with our latest Google algorithms and updates.

So yeah. So we can, um, we use the chat deputy, uh, for getting the catching in kitchen content. So, yeah, we we give the information to the per to Chatgpt as per our requirement. I'll try to make it more unique so that this don't look spam in the in the eyes of the Google search engine. So we I have worked on the the chat gpt pre version or the pro version also. So I have used both ones. So, personally, I like the pro version in that we get the more, uh, options or, uh, if the content is more, uh, meaningful and, uh, very uh, good as per the SEO. So because in that, we we get the good content as compared to the free version. So, yeah, SEO is a good one for that for that we can use, uh, generate the content for the, um, block creations or the, uh, meta item, meta descriptions. We we use that. Yeah. So it's quite easy for us to do some of the SEO part also.

And this is it. So, yeah, sure. And these are the suitors. So by using these tools, it's, uh, easy for us to get to know where our website stand and we we are lacking. So even we can check our competitor list also in that, uh, from these tools and also and do the technical SEO. Like, if you want to some desolo some pages or make some changes in our, uh, website or our if you want to do some research work and making, uh, making if you want to, like, if you don't want the backlinks, so we can also do that. Check the backlinks of other competitors. It's quite easy for us, and we can reach out to them and try to get backlinks. And even though we can use the strategy SEO strategy, whichever committed by using. So over there, we can also check it out. Um, if we have some on page of the technical, uh, issues, you know, you know, on the website, so it also show over there and, uh, try to and, um, inform us to get these are the bugs in our website. So we have to work on that.

And now let's see Google Analytics. So Google Analytics is, uh, good if you want to see the online, um, the live achievements on the website. So there we get to know that how much people is engaging and how much, um, that we come into our website and how much is instantly lead to our website. So it's quite as easy to, you know, track the, uh, user experience as, um, as per the mobile version or the desktop version. So it's quite easy for us. So we also check the balance sheet that, uh, everything is, uh, under, um, everything is under control. If something is getting more higher, we're getting more bounce rate. So we have to work on the the user experience of particular page and make changes in that. So we have to make sure that.

So we'll call you the teacher. So for that, uh, we have to, like, check the way we are liking and what bugs we are getting in the particular website. So to access the bugs, so, uh, we have the, like, tools, like, the share app for the same reason. The Google search can source. So they will also get the issues technical issue that we are facing over there. So, yeah, in that, uh, we can also easy, uh, easily, uh, find out the bugs or issue we have in our website. So once we once we find out the bug, so we, uh, focus on resolving that. So it's, uh, if it is done by the, uh, technically or by the auto in the automation process, so we go with that. If we we don't, uh, if if we don't go with the technical process, so we can go with the manual process. So it will take quite a bit more time. But, yeah, at the end, our issue got resolved, and, uh, everything is going smooth. And it's really helpful for website as well as your perspective. So if you want to, like, increase the probability issue, so for that, uh, we have to make sure that whatever user page user experiences meet any claim through the proper, uh, schema markup like the bread crumbs. So it's quite easy for the Google search engine robot to get to know about about website and pages. So everything here so we, like, we have to use the sitemap also. So over there, Google Google Docs would also get to know about our website, uh, for what we are service we are giving us over there. We can he can easily go over there and get to know that whatever website is about, and it's quite easy for us and helpful for the Google search engine.

So if you want, uh, if you want to, uh, try the conversion, so, uh, we first, we first, we insert that particular code in your website back end, the Google Tag Manager code. So once we insert that and, uh, we try to, uh, uh, once it is active today and after, um, after taking the testing with the Google Tag Manager that everything is, uh, working and, uh, Google Tag Manager is running. So after that, we can insert all the, uh, all the time the rest of the tags, like the Google with that pixels or if you want to submit events also. So we can easily manage all this tag in the Google tag manager. Only to insert each and every tag in our website. So once it is a one time process. Once we insert the Google tag manager, uh, in our website, uh, the link to the Google tag manager with our website. So we we don't need, uh, again, to insert any tag in the website. We can easily manage, you know, one place that you have Google Tag Manager. So over there, we can track the conversions, and is we can get to know everything in one page or over in one place.

What else is computer that will profile and define new building of duty? So, uh, like I previously told that we use the HTML sandwich. So there, then we get our computer. We we check the call over there, the computer backlinks, uh, what they are making and from domain they are getting their backlinks. So in case if they have if you found any broken link, uh, in our, uh, in the if they found any broken links, uh, in the website from where the from where the computer get a backlink, so it's a great opportunity for us. So we can return that, uh, particular source and, uh, tell them that we are solve the same service. So in your blog or post have the, um, has some particular in this keyword, and these are broken backlinks. So we we will suggest or we appreciate if you give backlinks for the website for this particular keyword. So it is happy for us and even it is good for you for your audience also. He if they want to redirect or looking for this particular service in this keyword, so he will redirect over a page. No need to actually but he has got and get the Google user experience as well the Google. Uh, I see, uh, the most important thing is the Google experience. So if we have a good user experience. So it is, uh, good for for for for both of us, uh, for where we are getting the backlinks and who is giving us backlinks. So both, yeah, in both vendor, voting is, um, giving is a is a post design for us. So we hold it. We can identify backlinks and opportunities, and we can reach out them according to that. We can make the plan, like, kind of backlinks we should make and stretch you have to follow.

So, um, if we want to delete that, uh, content, the chat, it so we we have to make sure that with the provision because they loaned out that provision with the more, uh, good content compared with the free version. So would there be the command to the chat gpt, the provision to, uh, to make sure that every content we are generating, that should be unique and and should relate to the user query. So once we get that, uh, the piece of the the piece of the content, so we can also first so we can manually change in that particular paragraph, I mean, or the block first. We can make changes, and if we want to, uh, replace any keyword with a specific keyword, so we can also do that. So yeah. So JND is quite and and really helpful for the SEO perspective to enhance the content creations, uh, in proper manner with the provision. So I personally feel that, yeah, we can use the chat with the provision. It can enhance the workflow of the SEO.

Yeah. Sure. So, uh, the the main thing is that uh, the schema markup we'd be used for the, uh, for the for the for the Google search engine so that we get to know about what pages that, uh, in that particular page is, uh, what is about and what service, uh, we are trying to give, and this is related to the blog post or the business or the services. And it, um, is, uh, totally depend on the which type of schema backup we are going to use. So the schema markup we but you are particularly, uh, going to use. So maybe that schema markup is easy for the Google to get to know about that, uh, what is all this page is about. And from that, it's, um, from that, it's very helpful the Google's, um, voice search optimization because now the Google really focus on the voice search optimization. So towards the Google gateway and data in the database, so also, I will do the search with the voices. So it's Google so Google have all the data, uh, in the, um, uh, the the data which we have shared in the schema markup. So Google has, um, more more easy and more convenient way to show the data because over there, we have the Google don't don't need to call, like, each and every things. He has already schema marker, which we have validate in our website. So over there, he can go and, uh, show another particular the particular page or the particular service in which we have installed a schema markup. So he will show us for the client intent. And it's ready. It will test your, uh, strategy also because, uh, Skipper Markup, it it'll be we we we should add additional information with the schema markup, uh, in the Google search engine. So, yeah, it is quite it is good for the SEO effective also.