Business Development Executive SaaS Sales
Genius Education Management SystemNov, 2022 - Feb, 20252 yr 3 months
Managed end-to-end sales cycle for Genius Education Management System (EMS), a comprehensive ERP platform designed for schools and colleges to automate academic, administrative, and financial operations. Generated qualified leads through strategic cold outreach, networking, and inbound marketing initiatives, building robust sales pipeline with 50+ active opportunities monthly. Conducted 100+ product demonstrations and requirement analysis sessions, effectively communicating value propositions and ROI to institutional decision-makers including principals, trustees, and management committees. Negotiated pricing structures and contract terms, closing deals worth multiple lakhs while maintaining strong profit margins and client satisfaction. Successfully onboarded 15+ educational institutions, facilitating smooth transitions from legacy systems to modern ERP solutions with comprehensive training and implementation support. Leveraged CRM systems and email marketing tools to track engagement, optimize outreach strategies, and maintain detailed documentation of client interactions and sales activities. Achieved 120% of quarterly sales targets consistently and improved demo-to-sale conversion rate by 30% through refined presentation techniques and enhanced needs-based selling approach.