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How We Helped Choosewell Increase Their Sales By 390% YOY
Who is 
Choosewell?
Choosewell Pty Ltd is an Australian Health Insurance Comparison service provider based in Melbourne. They have over 70 insurance advisors, who help save time, money and hassle by helping compare a selection of appropriate health insurance policies.
www.choosewell.com.auHow We Helped Choosewell Increase Their Sales by 390% YOY
Marketing Objectives
Get Calls from Text Ads & Website
Receive calls from Google’s call extensions & through the website with a duration of more than 10 seconds
Compare Health Insurance Form Submits
‘Online Compare Form’ submissions.
Request a Call Back Form Submits
Submits 'Request A Callback' form on the website.
Results
From March 2016 to Apr 2017
Calls Received
- 192
Calls from Text Ads
- 97
Calls from Website
- 30
Calls from Landing Pages
- 439
Callback request from Website and Landing Pages
- 758
Total Calls Received
Enquiries / Leads received
3,491
Enquiries and leads from Website and Landing Pages
Conversions
Uplers Approach
PRE
Initially, we started the campaigns using AdWords best practices by integrating generic & brand search with display and remarketing campaigns. To this, we started receiving conversions but the CPL (Cost Per Lead) was difficult to control as the competition for generic paid keywords in the finance industry was high.
DURING
After that, we decided to target their competitors while having a close eye on Google’s Trademark policy and advertising guidelines. This strategy worked well in terms of generating conversions with a low CPL.
'End of financial year' campaigns also performed well in terms of CPL, along with increasing brand awareness.
We incorporated a ‘Funds’ campaigns with the increased budget, which caused the number of conversions to increase drastically.
We also started targeting hospital & dentist related keywords, however, this did not perform well in terms of CPL. Although, it did help with the brand reach and awareness.
POST
Performed optimisation activities and a/b testing in the account regularly to decrease the CPC (Cost Per Click) and increase the CTR (Click Through Rate) and conversions. Also incorporated new offer ads to generate more leads.
Chris Giovine
Digital Marketing Manager
Choosewell Health Insurance
Uplers organised approach to planning and execution has allowed us to compete online with some of Australia's largest and well-known brands. Our lead volume has increased by 572% and sales have increased by more than 390% over the same period year on year. I'm extremely satisfied with the outcomes and milestones produced so far.