Hire Talent Profiles Based on their Skills and Knowledge

Skilled

Skilled Talent Category includes individuals that are technically sound with an experience of about 1-2 years. They follow a task-driven approach. With a quick TAT, they possess a basic understanding and knowledge of working with different technologies. These talents have the attention-to-detail and prove a great asset to the team with their innovative skills.

Experienced

Experienced Talent Category includes individuals with in-depth technical knowledge and experience of working for over two years. They follow a process-driven approach and have intermediate understanding and knowledge of working with different technologies. These talents are the problem-solvers and can provide constructive feedback and suggestions.

Expert

Expert Talent Category includes individuals with proficient technical knowledge and experience of working for around five years. They follow a result-driven approach and possess substantial understanding and knowledge of working with different technologies. These talents are the technical strategists and the solution finders for all the roadblocks of your projects.

Expert +

Expert+ Talent Category includes individuals that are highly competent and have experience of working for over five years. They follow an outcome-oriented approach and possess extensive understanding and knowledge of working with different technologies. These talents are technical specialists that can lead your project from innovation to execution.

  1. Campaign Manager

    • Skilled

    • Experienced

    • Expert

    • Comparison

  2. SFMC Campaign Manager

    • Experienced

    • Expert

    • Expert +

    • Comparison

  3. Email Developer

    • Skilled

    • Experienced

    • Experienced (Framework)

    • Expert

    • Comparison

  4. WordPress Developer

    • Skilled (Backend)

    • Experienced (Backend)

    • Expert (Backend)

    • WordPress Developer

    • WordPress Full Stack Developer

    • Comparison

  5. HubSpot Developer

    • Skilled

    • Experienced

    • Expert

    • Comparison

  6. Shopify Developer

    • Skilled

    • Experienced (FE+BE)

    • Expert (Backend)

    • Comparison

  7. Front-end Developer

    • Skilled

    • Experienced

    • Expert

    • Comparison

  8. UI/UX Designer

    • UI/Graphic Designer Experienced

    • UI/Graphic Designer Expert

    • UI/UX Skilled

    • UI/UX Experienced

    • UI/UX Expert

    • Comparison

  9. SEM Specialist

    • Skilled

    • Experienced

    • Expert

    • Comparison

  10. Programmatic Specialist

    • Skilled

    • Experienced

    • Expert

    • Comparison

  11. SEO Specialist

    • Skilled

    • Experienced

    • Expert

    • Comparison

Campaign Manager
Skilled Campaign Manager Description
Definition
Skillset to setup & deploy campaigns in DIY ESP like MailChimp, Klaviyo, Campaign Monitor, Active Campaign, etc
Build emails using in-built drag & drop editor of ESP, make minor HTML changes (Alt tag, HREF tag, ESP merge tag)
Can setup Static workflow/automation in your account (Welcome, Lead nurture, etc.) and collate reports for campaigns & automation built in the account
Key Results Areas
Set-up monthly/quarterly campaign calendar with the client
Hands-on experience in managing & deploying campaigns
Can manage static email automation setup & deployment as per the needs
Can pull reports through email platforms and share them on a monthly or quarterly basis
Setup email templates using in build drag & drop editor
Drive the Email Process flow, ensuring collaboration with client & developer to successfully execute campaigns, including and limited to the following tasks: review design files, provide proper instructions to the developer, delivery of assets, comprehensive QA, setup campaign (subject line, preview text, links, UTMs) & timely deployment
Schedule & drive weekly/bi-weekly feedback calls with clients and register the feedback either in PMS or Google Sheets
Ability to manage lists, build static segmentations as per the requirements
Experienced Campaign Manager Description
Definition
Experience in building emails using custom master template & inbuilt drag & drop editor of ESP
Can build emails, set up campaigns, make link/image changes, deploy the campaign as per the brief, and build static & dynamic segmentation to manage the audience in a better way
Experience in managing static & dynamic automation along with lead scoring set up to help the sales team with identifying potential leads
Key Results Areas
Set-up monthly/quarterly campaign calendar with the client
Hands-on experience in managing & deploying campaigns
Can manage static email automation setup & deployment as per the needs
Can pull reports through email platforms and share them on a monthly or quarterly basis
Setup email templates using in build drag & drop editor
Drive the Email Process flow, ensuring collaboration with client & developer to successfully execute campaigns, including and limited to the following tasks: review design files, provide proper instructions to the developer, delivery of assets, comprehensive QA, setup campaign (subject line, preview text, links, UTMs) & timely deployment
Schedule & drive weekly/bi-weekly feedback calls with clients and register the feedback either in PMS or Google Sheets
Ability to manage lists, build static segmentations as per the requirements
Work with customers to identify the current & potential data sources/attributes
Hands-on experience in managing & deploying user-initiated campaigns
Should be able to build single-channel & multi-channel automations
Coordinate with designers & developers to ensure a seamless customer experience from email to landing pages
Ability to build and set up A/B testing campaigns
Responsible for client satisfaction, quality & timely completion of all the tasks associated with campaigns or canvas
Ability to manage and do R&D whenever a client sends any new requirement where the team needs to explore and identify the solution
Ability to manage lists, build segmentations as per the requirements
Expert Campaign Manager Description
Definition
Managed account migration and can also set up ESP from scratch - Starting from domain setup, BIMI Setup, IP warming, Platform / E-commerce integration
Well-versed with building emails using Custom master template or drag & drop inbuilt editor, setup campaigns / automations and pull out reports post-deployment on regular basis
Can help with subscriber acquisition process to set up sign-up forms on landing pages, integrate it with list/audience, and set up welcome series for new records
Provide real-time strategy & suggestion for Automation timing, Target audience, Segments, Design elements, etc
Can manage the custom integration & admin work for DIY ESP & Platforms
Key Results Areas
Set-up monthly/quarterly campaign calendar with the client
Hands-on experience in managing & deploying campaigns
Can manage static email automation setup & deployment as per the needs
Can pull reports through email platforms and share them on a monthly or quarterly basis
Setup email templates using in build drag & drop editor
Drive the Email Process flow, ensuring collaboration with client & developer to successfully execute campaigns, including and limited to the following tasks: review design files, provide proper instructions to the developer, delivery of assets, comprehensive QA, setup campaign (subject line, preview text, links, UTMs) & timely deployment
Schedule & drive weekly/bi-weekly feedback calls with clients and register the feedback either in PMS or Google Sheets
Ability to manage lists, build static segmentations as per the requirements
Work with customers to identify the current & potential data sources/attributes
Hands-on experience in managing & deploying user-initiated campaigns
Should be able to build single-channel & multi-channel automations
Coordinate with designers & developers to ensure a seamless customer experience from email to landing pages
Ability to build and set up A/B testing campaigns
Responsible for client satisfaction, quality & timely completion of all the tasks associated with campaigns or canvas
Ability to manage and do R&D whenever a client sends any new requirement where the team needs to explore and identify the solution
Ability to manage lists, build segmentations as per the requirements
Has the ability & experience to set-up a new email marketing platform
Work with customers to identify the current & potential data sources/attributes
Can suggest a basic strategy for email design, campaign, automation, etc
Has experience in integrating platforms (E-commerce Store, Google Analytics, etc.) with an email platform
Ability to manage the administrative work on DIY ESP & platform
Key Results Areas Skilled Experienced Expert
Set-up monthly/quarterly campaign calendar with the client
Hands-on experience in managing & deploying campaigns
Can manage static email automation setup & deployment as per the needs
Can pull reports through email platforms and share them on a monthly or quarterly basis
Setup email templates using in build drag & drop editor
Drive the Email Process flow, ensuring collaboration with client & developer to successfully execute campaigns, including and limited to the following tasks: review design files, provide proper instructions to the developer, delivery of assets, comprehensive QA, setup campaign (subject line, preview text, links, UTMs) & timely deployment
Schedule & drive weekly/bi-weekly feedback calls with clients and register the feedback either in PMS or Google Sheets
Ability to manage lists, build static segmentations as per the requirements
Work with customers to identify the current & potential data sources/attributes
Hands-on experience in managing & deploying user-initiated campaigns
Should be able to build single-channel & multi-channel automations
Coordinate with designers & developers to ensure a seamless customer experience from email to landing pages
Ability to build and set up A/B testing campaigns
Responsible for client satisfaction, quality & timely completion of all the tasks associated with campaigns or canvas
Ability to manage and do R&D whenever a client sends any new requirement where the team needs to explore and identify the solution
Ability to manage lists, build segmentations as per the requirements
Has the ability & experience to set-up a new email marketing platform
Work with customers to identify the current & potential data sources/attributes
Can suggest a basic strategy for email design, campaign, automation, etc
Has experience in integrating platforms (E-commerce Store, Google Analytics, etc.) with an email platform
Ability to manage the administrative work on DIY ESP & platform
SFMC Campaign Manager
Experienced SFMC Campaign Manager Description
Definition
Extensive experience in using Email Studio, Automation Studio & Journey Builder
Able to build emails using existing Content Block, build Data Extension using Filtered & SQL query
Set up Journeys, Automation activity and deploy user-initiated campaigns as and when required
Awareness of Mobile studio - how to set up an SMS campaign, use SMS in Journey
Can also help in building Cloud pages if required
Key Results Areas
Hands-on experience in managing & deploying user-initiated campaigns
Awareness on building SQL queries on data structures as per client’s need
Ability to able to build single-channel & multi-channel journeys using basic automation activities and multiple decision splits & engagement splits
Basic set up and awareness of Email Studio
Ability to build and set up A/B testing campaigns
Strong analytical skills to pull reports from SFMC and provide insights to the client for each campaign & journeys
Work with customers and platform data (SQL, Views, Send Log)
Ability to build & deploy cloud pages using existing Content blocks
Expert SFMC Campaign Manager Description
Definition
Good hold of Email Studio, Mobile Studio, Automation Studio, Web Studio
Experience in using Marketing cloud connector to connect sales cloud & service cloud with SFMC
Experience in building complex AMPScripts to build dynamic emails & cloud pages
Have worked on multiple BUs and accounts with over 5 million records and 150+ data attributes
Key Results Areas
Hands-on experience in managing & deploying user-initiated campaigns
Awareness on building SQL queries on data structures as per client’s need
Ability to able to build single-channel & multi-channel journeys using basic automation activities and multiple decision splits & engagement splits
Basic set up and awareness of Email Studio
Ability to build and set up A/B testing campaigns
Strong analytical skills to pull reports from SFMC and provide insights to the client for each campaign & journeys
Work with customers and platform data (SQL, Views, Send Log)
Ability to build & deploy cloud pages using existing Content blocks
Troubleshoot on production-related issues with Salesforce Marketing Cloud
Proficient with building & testing AMPscripts to pull dynamic values & content blocks
Expert+ SFMC Campaign Manager Description
Definition
Well versed with Email Studio Majorly and have a fair amount of experience in managing Mobile Studio, Automation Studio, Cloud pages
Can help you build Dynamic Content Blocks (using AMPScritps), build Compex DEs (SQL query) using Multiple Joins for tables
Experience of setting up cart abandonment, browse abandonment Journeys using Einstein Email & Web recommendation
Can setup & help you implement Einstein Recommendations in your BU and website
Key Results Areas
Hands-on experience in managing & deploying user-initiated campaigns
Awareness on building SQL queries on data structures as per client’s need
Ability to able to build single-channel & multi-channel journeys using basic automation activities and multiple decision splits & engagement splits
Basic set up and awareness of Email Studio
Ability to build and set up A/B testing campaigns
Strong analytical skills to pull reports from SFMC and provide insights to the client for each campaign & journeys
Work with customers and platform data (SQL, Views, Send Log)
Ability to build & deploy cloud pages using existing Content blocks
Troubleshoot on production-related issues with Salesforce Marketing Cloud
Proficient with building & testing AMPscripts to pull dynamic values & content blocks
Advanced level of experience in managing Email Studio activities
Hands-on experience in building SQL queries & joining multiple tables in Contact builder
Ability to setup Einstein Recommendations & build Behavioral Triggers, Campaigns & Journeys (Cart abandonment, Product recommendation, etc.)
Awareness of working on a large database with 150+ data attributes & values
Description Experienced Expert Expert +
Hands-on experience in managing & deploying user-initiated campaigns
Awareness on building SQL queries on data structures as per client’s need
Ability to able to build single-channel & multi-channel journeys using basic automation activities and multiple decision splits & engagement splits
Basic set up and awareness of Email Studio
Ability to build and set up A/B testing campaigns
Strong analytical skills to pull reports from SFMC and provide insights to the client for each campaign & journeys
Work with customers and platform data (SQL, Views, Send Log)
Ability to build & deploy cloud pages using existing Content blocks
Troubleshoot on production-related issues with Salesforce Marketing Cloud
Proficient with building & testing AMPscripts to pull dynamic values & content blocks
Advanced level of experience in managing Email Studio activities
Hands-on experience in building SQL queries & joining multiple tables in Contact builder
Ability to setup Einstein Recommendations & build Behavioral Triggers, Campaigns & Journeys (Cart abandonment, Product recommendation, etc.)
Awareness of working on a large database with 150+ data attributes & values
Email Developer
Skilled Email Developer Description
Definition
Can help you build HTML campaigns using existing or already created template or create from scratch using the layered PSD (Design file) provided, either for localized versions or additional campaigns
Able to manage basic QA, EOA or Litmus testing along with template set up in DIY ESP (MailChimp, Campaign Monitor, Klaviyo, etc.)
Able to manage basic merge tags (dynamic tags) in the template and build reusable templates
Key Results Areas
Experience in basic Email HTML/CSS
Ability to build responsive Email HTML
Error-free commented code build, with best email practices
Experience in using EOA & Litmus for Rendering test
Understanding of DIY ESP - MailChimp, Campaign Monitor, Klaviyo, etc. to set up the templates & Host images on ESP
Ability to build editable templates (re-usable) in DIY ESP (MailChimp, Campaign Monitor, etc.)
Ability to build CAN-SPAM compliant email templates in the ESP
Ability to build 1-2 email templates on a daily basis
Experienced Email Developer Description
Definition
Experience in building 500+ email templates for different clients across different industry
Hands-on experience to build email templates for DIY & Enterprise ESP both
Can build dynamic email templates for transactional emails in both ESP & E-commerce platform
Can build around 1 -3 email templates on a daily basis and can also manage the custom QA process & checklist on their end
Be able to communicate with other members in the marketing & operational team and would be able to manage to prioritize while managing urgent deadlines
Key Results Areas
Experience in basic Email HTML/CSS
Ability to build responsive Email HTML
Error-free commented code build, with best email practices
Experience in using EOA & Litmus for Rendering test
Understanding of DIY ESP - MailChimp, Campaign Monitor, Klaviyo, etc. to set up the templates & Host images on ESP
Ability to build editable templates (re-usable) in DIY ESP (MailChimp, Campaign Monitor, etc.)
Ability to build CAN-SPAM compliant email templates in the ESP
Ability to build 1-2 email templates on a daily basis
Hands-on experience to build email templates in both DIY (Mailchimp, Campaign Monitor, Klaviyo, etc.) and Enterprise ESP (SFMC, Marketo, Responsys, etc.)
Experience in building 500 + email templates for different clients
Ability to build Master Templates (Modular templates) in DIY & Enterprise ESP
Awareness to implement Tracking parameters to links (UTM - Tracking/Google Analytics Tracking)
Experience in building dynamic transactional email templates (E-Commerce templates) both in ESP & E-Commerce store (Shopify, BigCommerce, Magento)
Ability to identify & provide out of box solution to make complex design render well across the majority of email clients
Ability to build 1 to 3 email templates on a daily basis
Ability to debug self-created & other templates & provide recommendations on the best approach
Create and test emails for various audiences
Ensure that emails comply with organizational standards, email marketing best practices, and CAN-Spam laws
Participate in quality assurance testing and monitor tools to maintain and improve quality standards
Ability to manage multiple priorities while managing urgent deadlines
Partner and collaborate with other members of the production/operations team to ensure knowledge sharing and process efficiencies
Experienced (Framework) Email Developer Description
Definition
Experience in building emails from Framework like Zurb or MJML for different clients
Hands-on experience to build email templates for DIY & Enterprise ESP both
Can build dynamic email templates for transactional emails in both ESP & E-commerce platform
Can build around 1-3 email templates on a daily basis and can also manage the custom QA process & checklist on their end
Able to communicate with other members in the marketing & operational team and would be able to manage to prioritize while managing urgent deadlines
Key Results Areas
Experience in basic Email HTML/CSS
Ability to build responsive Email HTML
Error-free commented code build, with best email practices
Experience in using EOA & Litmus for Rendering test
Understanding of DIY ESP - MailChimp, Campaign Monitor, Klaviyo, etc. to set up the templates & Host images on ESP
Ability to build editable templates (re-usable) in DIY ESP (MailChimp, Campaign Monitor, etc.)
Ability to build CAN-SPAM compliant email templates in the ESP
Ability to build 1-2 email templates on a daily basis
Hands-on experience to build email templates using frameworks (MJML, Zurb)
Ability to learn new framework & implement the same within a short time frame
Experience in extensive QA of email templates on EOA, Litmus & manual testing on devices (Email clients)
Capability to build conditional content blocks/email sections (If & else conditioning) in DIY ESP
Experience in building email templates for 100+ clients across different industry and multiple regions
Experience to build email templates in multiple languages (localization)
Expert Email Developer Description
Definition
Experience in building & leading a team of developers
Experience in building 1000+ email templates for both DIY & Enterprise ESP
Capabilities to build dynamic email using a different scripting language like AMPScript or Velocity Script for SFMC & Marketo, respectively
Capable of building email templates, QA & testing the email campaigns on the various audience, and deploy it as and when required
Can also build landing pages using already build modules or blocks in landing page builder like Unbounce, Insta Page, Marketo, SFMC, etc
Have the ability to debug & provide out of box solutions to technical challenges and also provide a recommendation to emails as per the best practices
Key Results Areas
Experience in basic Email HTML/CSS
Ability to build responsive Email HTML
Error-free commented code build, with best email practices
Experience in using EOA & Litmus for Rendering test
Understanding of DIY ESP - MailChimp, Campaign Monitor, Klaviyo, etc. to set up the templates & Host images on ESP
Ability to build editable templates (re-usable) in DIY ESP (MailChimp, Campaign Monitor, etc.)
Ability to build CAN-SPAM compliant email templates in the ESP
Ability to build 1-2 email templates on a daily basis
Hands-on experience to build email templates in both DIY (Mailchimp, Campaign Monitor, Klaviyo, etc.) and Enterprise ESP (SFMC, Marketo, Responsys, etc.)
Experience in building 500 + email templates for different clients
Ability to build Master Templates (Modular templates) in DIY & Enterprise ESP
Awareness to implement Tracking parameters to links (UTM - Tracking/Google Analytics Tracking)
Experience in building dynamic transactional email templates (E-Commerce templates) both in ESP & E-Commerce store (Shopify, BigCommerce, Magento)
Ability to identify & provide out of box solution to make complex design render well across the majority of email clients
Ability to build 1 to 3 email templates on a daily basis
Ability to debug self-created & other templates & provide recommendations on the best approach
Create and test emails for various audiences
Ensure that emails comply with organizational standards, email marketing best practices, and CAN-Spam laws
Participate in quality assurance testing and monitor tools to maintain and improve quality standards
Ability to manage multiple priorities while managing urgent deadlines
Partner and collaborate with other members of the production/operations team to ensure knowledge sharing and process efficiencies
Experience in leading a team of experienced email developers
Awareness of scripting languages like AMPScript, Velocity Scripting, etc
Hands-on experience to build to 1000+ email templates on both DIY & Enterprise ESP
Ability to create landing pages using existing blocks or modules
Experience in making updates or changes to already built landing pages
Ability to review the existing template code & run an audit on all the existing templates & provides suggestions & best practices to follow
Awareness on using Landing page builders like Unbounce, Instapage, Leadpages, etc. (Would be able to built landing pages using existing blocks or already created modules and not custom HTML)
Ability to debug & provide solutions to technical challenges in a short frame of time
Knowledge on providing suggestions regarding new content blocks/email modules for future campaigns
Create and deploy emails and email campaigns for various audiences
Track and report on email campaigns to optimize delivery
Provide ad-hoc reports and analysis as required
Description Skilled Experienced Experienced (Framework) Expert
Experience in basic Email HTML/CSS
Ability to build responsive Email HTML
Error-free commented code build, with best email practices
Experience in using EOA & Litmus for Rendering test
Understanding of DIY ESP - MailChimp, Campaign Monitor, Klaviyo, etc. to set up the templates & Host images on ESP
Ability to build editable templates (re-usable) in DIY ESP (MailChimp, campaign monitor, etc.)
Ability to build CAN-SPAM compliant email templates in the ESP
Ability to build 1-2 email templates on a daily basis
Hands-on experience to build email templates in both DIY (Mailchimp, campaign monitor, Klaviyo, etc.) and Enterprise ESP (SFMC, Marketo, Responsys, etc.)
Experience in building 500 + email templates for different clients
Ability to build Master Templates (Modular templates) in DIY & Enterprise ESP
Awareness to implement Tracking parameters to links (UTM - Tracking/Google Analytics Tracking)
Experience in building dynamic transactional email templates (E-Commerce templates) both in ESP & E-Commerce store (Shopify, BigCommerce, Magento)
Ability to identify & provide out of box solution to make complex design render well across the majority of email clients
Ability to build 1 to 3 email templates on a daily basis
Ability to debug self-created & other templates & provide recommendations on the best approach
Create and test emails for various audiences
Ensure that emails comply with organizational standards, email marketing best practices, and CAN-Spam laws
Participate in quality assurance testing and monitor tools to maintain and improve quality standards
Ability to manage multiple priorities while managing urgent deadlines
Partner and collaborate with other members of the production/operations team to ensure knowledge sharing and process efficiencies
Hands-on experience to build email templates using frameworks (MJML, Zurb)
Ability to learn new framework & implement the same within a short time frame
Experience in extensive QA of email templates on EOA, Litmus & manual testing on devices (Email clients)
Capability to build conditional content blocks/email sections (If & else conditioning) in DIY ESP
Experience in building email templates for 100+ clients across different industry and multiple regions
Experience to build email templates in multiple languages (localization)
Experience in leading a team of experienced email developers
Awareness of scripting languages like AMPScript, Velocity Scripting, etc
Hands-on experience to build to 1000+ email templates on both DIY & Enterprise ESP
Ability to create landing pages using existing blocks or modules
Experience in making updates or changes to already built landing pages
Ability to review the existing template code & run an audit on all the existing templates & provides suggestions & best practices to follow
Awareness on using Landing page builders like Unbounce, Instapage, Leadpages, etc. (Would be able to built landing pages using existing blocks or already created modules and not custom HTML)
Ability to debug & provide solutions to technical challenges in a short frame of time
Knowledge on providing suggestions regarding new content blocks/email modules for future campaigns
Create and deploy emails and email campaigns for various audiences
Track and report on email campaigns to optimize delivery
Provide ad-hoc reports and analysis as required
WordPress Developer
Skilled WordPress Backend Developer Description
Definition
Experience of working for 1-2 years
Basic understanding of WordPress
Able to work on websites with minimal customization
Ideal for basic blog websites, WP data entry, and migration support
Minimal exposure to plugin customization
Key Results Areas
Basic understanding of WordPress
Able to develop small websites (8-10 pages) with minimal customization
Able to setup and install WordPress
Have worked on 15 to 20 small scale WP projects and landing pages
Able to install and configure basic WP plugins like Contact form7, SEO, ACF
Experienced WordPress Backend Developer Description
Definition
Experience of working for 2-5 years
Good understanding knowledge of WP backend customization and theme integration
Able to work on plugin customizations and able to achieve moderately complex functionalities
Minimal expertise on front-end technologies but would be able to work on small and run time front-end edits
Key Results Areas
Good understanding and hands-on experience with WP & WooCommerce
Able to develop medium-scale websites including E-commerce functionalities
Have worked on more than 40 websites
Ability to integrate and customize WP plugins
Ability to build websites using WP builders (Divi, Beaver, Elementor, etc.)
Basic understanding of HTML, CSS, JQuery, able to work on small run-time edits
Good understanding of Javascript
Expert WordPress Backend Developer Description
Definition
Experience of working for over 5 years
Good understanding and knowledge of WP backend customization and integration
Able to handle complex functionalities
Basic understanding of front-end technologies and would be able to work on run time HTML edits
Key Results Areas
Ability to integrate and customize WP plugins
Ability to build websites using WP builders (Divi, Beaver, Elementor, etc.)
Strong understanding and hands-on experience with WP & WooCommerce
Able to develop large scale and complex functionality WP websites
Ability to integrate, customize & develop WP plugins
Have worked on medium to large scale E-commerce projects
Hands-on experience in developing 3rd party data-driven websites
Strong understanding of Javascript, able to integrate and customize various JS plugins and libraries
WordPress Developer Description
Definition
Experience of working for over 3 years
Good knowledge and exposure to Front-end and Backend both
Able to work on PSD / Design to WP integration with moderate customization
Limited knowledge when it comes to plugin customization or handing complex backend functionalities
Key Results Areas
Good understanding and hands-on experience with WP & WooCommerce
Able to develop medium-scale websites including E-commerce functionalities
Have worked on more than 40 websites
Ability to develop websites from PSD to WP
Good understanding experience with both Front-end and Backend WP technologies
WordPress Full Stack Developer Description
Definition
Past experience of working for over 5 years
Have strong knowledge and experience on front-end and backend both the technology stack
Can handle complex UI and backend functionalities using various JS frameworks
Ability to build a custom application on WordPress architecture
Exposure to using React or Modern JS framework/library
Key Results Areas
Strong understanding and hands-on experience with WP & WooCommerce
Ability to integrate, customize & develop WP plugins
Have worked on medium to large scale E-commerce projects
Ability to develop websites from PSD to WP
Good understanding experience with both Front-end and Backend WP technologies
Hands-on experience in developing 3rd party data-driven websites, strong expertise in handling RESTful API
Able to develop large scale and complex functionality WP websites using various JS frameworks
Description Skilled Experienced Expert WordPress Developer WordPress Full Stack Developer
Basic understanding of WordPress
Able to develop small websites (8-10 pages) with minimal customization
Able to setup and install WordPress
Have worked on 15 to 20 small scale WP projects and landing pages
Able to install and configure basic WP plugins like Contact form7, SEO, ACF
Good understanding and hands-on experience with WP & WooCommerce
Able to develop medium-scale websites including E-commerce functionalities
Have worked on more than 40 websites
Ability to integrate and customize WP plugins
Ability to build websites using WP builders (Divi, Beaver, Elementor, etc.)
Basic understanding of HTML, CSS, JQuery, able to work on small run-time edits
Good understanding of Javascript
Strong understanding and hands-on experience with WP & WooCommerce
Able to develop large scale and complex functionality WP websites
Ability to integrate, customize & develop WP plugins
Have worked on medium to large scale E-commerce projects
Hands-on experience in developing 3rd party data-driven websites
Strong understanding of Javascript, able to integrate and customize various JS plugins and libraries
Ability to develop websites from PSD to WP
Good understanding experience with both Front-end and Backend WP technologies
Hands-on experience in developing 3rd party data-driven websites, strong expertise in handling RESTful API
Able to develop large scale and complex functionality WP websites using various JS frameworks
HubSpot Developer
Skilled HubSpot Developer Description
Definition
Experience of working for 1-2 years
Basic to intermediate level experience in HubSpot
Able to work on websites with minimal customization
Ideal for basic blog websites, HubSpot data migration support
Have minimal exposure to JS, JQuery
Key Results Areas
Basic to intermediate level understanding of HubSpot
Can work on inbuilt drag and drop modules, ability to update on existing HubL modules
Able to develop small websites (8-10 pages) with minimal customization
Able to integrate basic 3rd party forms in HubSpot
Have worked on 10 to 15 small scale HubSpot projects and landing pages
Have a basic understanding of SEO
Experienced HubSpot Developer Description
Definition
Experience of working for 2-5 years
Have good understanding knowledge of HubSpot module customization and integration
Able to work on JS, JQuery, HubL, HubDB and able to achieve moderately complex functionalities
Key Results Areas
Good understanding and hands-on experience with HubSpot
Able to develop medium-scale websites including custom JS functionalities
Have worked on more than 25 websites
Ability to handle HubL and HubDB based projects
Ability to create workflow & smart content modules
Strong understanding of HTML, CSS/CSS3, JS, JQuery
Expert HubSpot Developer Description
Definition
Experience of working for over 5 years
Good understanding and knowledge of HubSpot customization and integration
Able to handle complex functionalities using JS, HubL, and HubDb
Ideal for end-to-end migration projects, heavy data sites, and custom functionality
Key Results Areas
Able to develop medium-scale websites including custom JS functionalities
Ability to handle HubL and HubDB based projects
Ability to create workflow & smart content modules
Strong understanding of HTML, CSS/CSS3, JS, JQuery
Strong understanding and hands-on experience with HubSpot
Have worked on more than 40 websites
Ability to use API to integrate 3rd party application to HubSpot
Description Skilled Experienced Expert
Basic to intermediate level understanding of HubSpot
Can work on inbuilt drag and drop modules, ability to update on existing HubL modules
Able to develop small websites (8-10 pages) with minimal customization
Able to integrate basic 3rd party forms in HubSpot
Have worked on 10 to 15 small scale HubSpot projects and landing pages
Have a basic understanding of SEO
Good understanding and hands-on experience with HubSpot
Able to develop medium-scale websites including custom JS functionalities
Have worked on more than 25 websites
Ability to handle HubL and HubDB based projects
Ability to create workflow & smart content modules
Strong understanding of HTML, CSS/CSS3, JS, JQuery
Strong understanding and hands-on experience with HubSpot
Have worked on more than 40 websites
Ability to use API to integrate 3rd party application to HubSpot
Shopify Developer
Skilled Shopify Developer Description
Definition
Experience of working for 1-2 years
Basic to intermediate level understanding of Shopify and liquid files
Able to work on websites with minimal customization
Ideal for basic Shopify websites, data entry, and migration support
Have minimal exposure to Shopify app customization
Key Results Areas
Basic understanding of Shopify theme integration
Able to develop small websites (8-10 pages) with minimal customization
Able to setup and install shopify apps
Have worked on 15 to 20 small scale Shopify projects
Able to Install and configure basic WP plugins like Contact form
Experienced (FE+BE) Shopify Developer Description
Definition
Experience of working for 2-5 years
Good understanding knowledge of Shopify customization and theme integration
Able to work on basic app customizations and able to achieve moderately complex functionalities
Can work on both Front-end and Backend side of the Shopify
Key Results Areas
Good understanding and hands on experience with Shopify
Able to develop medium scale shopify websites with basic app customisation
Have worked on more than 40 websites
Ability integrate and customise shopify apps
Can develop Shopify website from PSD / design files
Good understanding of HTML, CSS, JQuery
Good understanding of Javascript
Expert Shopify Backend Developer Description
Definition
Experience of working for over 5 years
Have an extremely good understanding and knowledge of Shopify backend customization and integration
Able to handle complex functionalities
Basic understanding of Front-end technologies and would be able to work on run time HTML edits
Key Results Areas
Strong understanding and hands on experience with shopify backend and apps development using PHP
Able to develop large scale and complex functionality Shopify
Ability to integrate, customise & develop WP plugins
Have worked on medium to large scale E-commerce projects
Hands-on experience of developing 3rd party data driven websites (using JSON API)
Strong understanding of Javascript, able to integrate and customise various JS plugins and libraries
Description Skilled Experienced (FE+BE) Expert
Basic understanding of Shopify theme integration
Able to develop small websites (8-10 pages) with minimal customization
Able to setup and install shopify apps
Have worked on 15 to 20 small scale Shopify projects
Able to Install and configure basic WP plugins like Contact form
Good understanding and hands on experience with Shopify
Able to develop medium scale shopify websites with basic app customisation
Have worked on more than 40 websites
Ability integrate and customize Shopify apps
Can develop Shopify website from PSD / design files
Good understanding of HTML, CSS, JQuery
Good understanding of Javascript
Strong understanding and hands-on experience with shopify backend and apps development using PHP
Able to develop large scale and complex functionality Shopify
Ability to integrate, customise & develop WP plugins
Have worked on medium to large scale E-commerce projects
Hands-on experience of developing 3rd party data driven websites (using JSON API)
Strong understanding of Javascript, able to integrate and customise various JS plugins and libraries
Front-end Developer
Skilled Front-end Developer Description
Definition
Experience of working for 1-2 years
Basic to intermediate level experience in front-end technology stacks HTML, CSS
Ideal for small scale websites and data migration support
Have minimal exposure to JS, JQuery
Key Results Areas
Basic to intermediate level understanding of HTML/CSS/CSS3
Able to develop small websites (8-10 pages) with basic design complexity
Basic knowledge of JQuery and JS
Have worked on 10 to 15 small scale HubSpot projects and landing pages
Have basic understanding of SEO
Experienced Front-end Developer Description
Definition
Experience of working for 2-5 years
Good understanding & experience of HTML, CSS, JS & JQuery
Able to work on moderately complex animation and UI based websites
Key Results Areas
Have basic understanding of SEO
Good understanding and hands on experience with HTML/CSS/CSS3/CSS frameworks
Able to develop medium scale websites including custom JS functionalities
Have worked on more than 25 websites
Ability to handle moderately complex animation & UI based websites
Can integrate 3rd party form like Mailchimp, Pardot, etc
Expert Front-end Developer Description
Definition
Experience of working for over 5 years
Experts in the practice of creating HTML, CSS, JavaScript, and more for a website or web application while keeping an eye on UI and UX
Experienced in versatile technology stack like react / angular / vue.js
Key Results Areas
Have basic understanding of SEO
Strong understanding and hands-on experience of working on multiple web application Front-end
Able to develop medium to large scale websites including custom JS functionalities
Have worked on more than 40 websites
Good understanding of WP and Shopify CMS, able to handle basic UI operations directly into CMS framework
Strong understanding of HTML, CSS/CSS3, JS, JQuery and any of the advance JS framework like Angular/Vue/React
Description Skilled Experienced Expert
Basic to intermediate level understanding of HTML/CSS/CSS3
Able to develop small websites (8-10 pages) with basic design complexity
Basic knowledge of JQuery and JS
Have worked on 10 to 15 small scale HubSpot projects and landing pages
Have basic understanding of SEO
Good understanding and hands on experience with HTML/CSS/CSS3/CSS frameworks
Able to develop medium scale websites including custom JS functionalities
Have worked on more than 25 websites
Ability to handle moderately complex animation & UI based websites
Can integrate 3rd party form like Mailchimp, Pardot, etc
Strong understanding and hands-on experience of working on multiple web application Front-end
Able to develop medium to large scale websites including custom JS functionalities
Have worked on more than 40 websites
Good understanding of WP and Shopify CMS, able to handle basic UI operations directly into CMS framework
Strong understanding of HTML, CSS/CSS3, JS, JQuery and any of the advance JS framework like Angular/Vue/React
UI/UX Designer
Experienced UI/Graphic Designer Description
Definition
Experience of working for 2-4 years
Can design digital assets like websites, landing pages, emails, banners, etc. with the help of the wireframes and prototypes provided to them
Can work in multiple designing tools like Adobe Illustrator, Photoshop, and Adobe XD (InDesign proficiency will be mediocre)
Run their own research to gather more references for the given direction from the client to create aesthetic and neat designs
Able to create designs faster and can work on moderate tight deadlines
Key Results Areas
Collaborate with project coordinators and managers to design and implement the assigned digital assets like website service pages, emails, landing pages, and banners from the given
Design all assets from the wireframing/prototyping stage to the final UI and hand-off to project coordinators/managers
Work/make changes to the designed UI according to the feedback given by clients and project coordinators
If needed, work closely with UX designers and create designs according to the conceptualized flow, user journeys, and site map
Adhering to the branding guidelines, visual identity, and industry best practices/standards for your designs
Adhering and working according to the given deadline/timeline for each project
Expert UI/Graphic Designer Description
Definition
Experience of working for 4+ years
Can design digital assets like websites, landing pages, emails, banners, etc
Can create wireframes and prototypes based on the direction provided by the client
Have basic/little understanding of UX, and can be more efficient if teamed up with a UX designer in the initial phase
Can create logos, branding kits, and other branding related assets too (if needed)
Can work in multiple designing tools like Adobe Illustrator, Adobe Photoshop, Figma, and Adobe XD (InDesign proficiency will be mediocre)
Need more creative freedom/space compared to an experienced/skilled resource in order to produce original/unique design ideas
Can communicate effectively to clients and can explain their concepts and direction of the design both verbally and in writing
Can take appropriate accountability for their work and can lead the junior designers
Perform extensive research for design creation and document the reasoning for each finding
Key Results Areas
Collaborate with project coordinators and managers to design and implement the assigned digital assets like website service pages, emails, landing pages, and banners from the given
Design all assets from the wireframing/prototyping stage to the final UI and hand-off to project coordinators/managers
Work/make changes to the designed UI according to the feedback given by clients and project coordinators
If needed, work closely with UX designers and create designs according to the conceptualized flow, user journeys, and site map
Conduct extensive RnD for your designs and document it before initiating the project
Adhering to the branding guidelines, visual identity, and industry best practices/standards for your designs
Adhering and working according to the given deadline/timeline for each project
Taking accountability and ownership of all the assigned tasks
Skilled UI/UX Designer Description
Definition
Experience of working for around six months to two years
Can design digital assets like websites, emails, landing pages, blogs, and banners from scratch, taking the basic UI/UX approach, provided they are supplied with the branding guidelines, and all their concerned questions are answered
Have an average understanding (more than basic) of UX
Can create site maps, user personas, navigation journeys, and low fidelity wireframes
Key Results Areas
Should be able to generate basic UX flows like sitemaps, navigation journeys, user personas, and low-fidelity wireframes
Should have basic knowledge in designing - websites, landing pages, emails, banners, and other digital assets
Should be doing appropriate research for user experience flows and document everything with appropriate reasoning
Adhering to style standards on typography and graphic design & do thorough competitor analysis before starting any project
Working on tight deadlines to efficiently strategize, design, and deliver the design assets
Should be able to understand the client requirement and make efficient design decisions based on it
Work with cross-functional teams to innovate designs and ensure optimization across all channels
Experienced UI/UX Designer Description
Definition
Experience of working for 2-4 years
Have sufficiently more experience in designing digital assets like websites, landing pages, banners, email/newsletters, etc
Can communicate with client to understand their requirement and design assets as directed by the clients
Require moderate hand-holding/direction to create desired creative outcomes
Can communicate with the client to understand their requirement and design assets as directed by the clients
Can also take the consultative approach if required
Can create wireframes and prototypes to demonstrate the client's requirements
Can work on a normal TAT
Can be expected to have moderate creativity
Key Results Areas
Should be able to generate basic UX flows like sitemaps, navigation journeys, user personas, and low-fidelity wireframes
Should have basic knowledge in designing - websites, landing pages, emails, banners, and other digital assets
Should be doing appropriate research for user experience flows and document everything with appropriate reasoning
Adhering to style standards on typography and graphic design & do thorough competitor analysis before starting any project
Working on tight deadlines to efficiently strategize, design, and deliver the design assets
Should be able to understand the client requirement and make efficient design decisions based on it
Work with cross-functional teams to innovate designs and ensure optimization across all channels
Should have experience in designing UI elements such as websites, landing pages, emails, banners, navigation menus, search boxes, tabs, widgets, etc
Conceptualizing and executing UI/UX design strategy for clients
Producing high-quality wireframes (low fidelity), sitemaps, mood boards, prototypes, and other user experience based basic tasks
Conduct layout adjustments based on user/client feedback
Ready to work with and communicate with the client on a regular basis to take tasks and work on designing them
Coordinating with project managers to work on UI/UX designing tasks
Expert UI/UX Designer Description
Definition
Experience of working for 5+ years
Can take growth-driven strategies and inbound marketing-centric approach in designing any digital assets like websites, banners, landing pages, service pages, emails/newsletters, blogs, etc
Can run design audits
Can also produce high and low fidelity wireframes, prototypes, user journeys, user flows, site maps, and navigation journeys to demonstrate the best possible user experience when provided with the client's designing goals, directions, and inspirations
Can work on tight TAT and design fastest compared to skilled and experienced designers
Can be expected to have high creativity
Key Results Areas
Should be able to generate basic UX flows like sitemaps, navigation journeys, user personas, and low-fidelity wireframes
Should have basic knowledge in designing - websites, landing pages, emails, banners, and other digital assets
Should be doing appropriate research for user experience flows and document everything with appropriate reasoning
Adhering to style standards on typography and graphic design & do thorough competitor analysis before starting any project
Working on tight deadlines to efficiently strategize, design, and deliver the design assets
Should be able to understand the client requirement and make efficient design decisions based on it
Work with cross-functional teams to innovate designs and ensure optimization across all channels
Should have experience in designing UI elements such as websites, landing pages, emails, banners, navigation menus, search boxes, tabs, widgets, etc
Conceptualizing and executing UI/UX design strategy for clients
Producing high-quality wireframes (low fidelity), sitemaps, mood boards, prototypes, and other user experience based basic tasks
Conduct layout adjustments based on user/client feedback
Ready to work with and communicate with the client on a regular basis to take tasks and work on designing them
Coordinating with project managers to work on UI/UX designing tasks
Producing high-quality UX design solutions through wireframes (high fidelity and low fidelity), visual and graphic designs, flow diagrams, storyboards, site maps, and prototypes
Testing UI elements such as CTAs, banners, page layouts, page designs, page flows, and target links for landing pages
Collaborating with the project coordination team and fellow designers to ensure the creation and delivery of tailored experiences for the client
Providing consultation on the implementation of UX research methodologies and testing activities in order to analyze and predict user behavior
Identify and troubleshoot UX problems (e.g., responsiveness, flow, complexity)
Description UI/Graphic Designer Experienced UI/Graphic Designer Expert UI/UX Skilled Designer UI/UX Experienced Designer UI/UX Expert Designer
Collaborate with project coordinators and managers to design and implement the assigned digital assets like website service pages, emails, landing pages, and banners from the given
Design all assets from the wireframing/prototyping stage to the final UI and hand-off to project coordinators/managers
Work/make changes to the designed UI according to the feedback given by clients and project coordinators
If needed, work closely with UX designers and create designs according to the conceptualized flow, user journeys, and site map
Conduct extensive RnD for your designs and document it before initiating the project
Adhering to the branding guidelines, visual identity, and industry best practices/standards for your designs
Adhering and working according to the given deadline/timeline for each project
Taking accountability and ownership of all the assigned tasks
Should be able to generate basic UX flows like sitemaps, navigation journeys, user personas, and low-fidelity wireframes
Should have basic knowledge in designing - websites, landing pages, emails, banners, and other digital assets
Should be doing appropriate research for user experience flows and document everything with appropriate reasoning
Adhering to style standards on typography and graphic design & do thorough competitor analysis before starting any project
Working on tight deadlines to efficiently strategize, design, and deliver the design assets
Should be able to understand the client requirement and make efficient design decisions based on it
Work with cross-functional teams to innovate designs and ensure optimization across all channels
Should have experience in designing UI elements such as websites, landing pages, emails, banners, navigation menus, search boxes, tabs, widgets, etc
Conceptualizing and executing UI/UX design strategy for clients
Producing high-quality wireframes (low fidelity), sitemaps, mood boards, prototypes, and other user experience based basic tasks
Conduct layout adjustments based on user/client feedback
Ready to work with and communicate with the client on a regular basis to take tasks and work on designing them
Coordinating with project managers to work on UI/UX designing tasks
Producing high-quality UX design solutions through wireframes (high fidelity and low fidelity), visual and graphic designs, flow diagrams, storyboards, site maps, and prototypes
Testing UI elements such as CTAs, banners, page layouts, page designs, page flows, and target links for landing pages
Collaborating with the project coordination team and fellow designers to ensure the creation and delivery of tailored experiences for the client
Providing consultation on the implementation of UX research methodologies and testing activities in order to analyze and predict user behavior
Identify and troubleshoot UX problems (e.g., responsiveness, flow, complexity)
SEM Specialist
Skilled SEM Specialist Description
Definition
Experience of working for 1-2 years
Hands-on experience of working on multiple campaigns from different niches and know all the campaign implementations on respective platforms
Good at execution but might have limited exposure to strategy creation
Mostly focus on timely and accurate execution of allocated tasks
Key Results Areas
Basic understanding of digital marketing and technologies to run the paid campaigns
Use Google Ads, Microsoft Ads, Facebook Ads and create display and retargeting ads that support the overall digital marketing strategy
Reviews client campaign performance and communicate with client on a regular (weekly) basis
Understanding of PPC campaign management tools: Google Adwords Editor, Yahoo advertising platform, MSN Adcenter
Top level periodical bid, budget and in campaign data driven optimization
Audience segmentation and remarketing data recency setup
Creative and ad copies performance analysis and incorporating new messaging
Excellently communicate with client: Verbal & Written
Use Google Analytics for website traffic analysis and conversion tracking fucntionality
Campaign structuring and excetion of Facebook and LinkedIn Ads
Exceptional time management and organizational skills and multitasking capabilities
Weekly, fortnightly, monthly and post campaign client reporting [Work, Excel, Power point, Datastudio]
Experienced SEM Specialist Description
Definition
Experience of working for 2-5 years
Knowledge of working on multiple channels for different clients and will have in-depth knowledge of platforms
Involvement in platform specific account planning and strategizing along with the execution
Good with calculations, data analysing & interpretation
Able to provide recommendations based on website, competitor activities and industry experience
Key Results Areas
Basic understanding of digital marketing and technologies to run the paid campaigns
Use Google Ads, Microsoft Ads, Facebook Ads and create display and retargeting ads that support the overall digital marketing strategy
Reviews client campaign performance and communicate with client on a regular (weekly) basis
Understanding of PPC campaign management tools: Google Adwords Editor, Yahoo advertising platform, MSN Adcenter
Top level periodical bid, budget and in campaign data driven optimization
Audience segmentation and remarketing data recency setup
Creative and ad copies performance analysis and incorporating new messaging
Excellently communicate with client: Verbal & Written
Use Google Analytics for website traffic analysis and conversion tracking fucntionality
Campaign structuring and excetion of Facebook and LinkedIn Ads
Exceptional time management and organizational skills and multitasking capabilities
Weekly, fortnightly, monthly and post campaign client reporting [Work, Excel, Power point, Datastudio]
Search, Social, Affiliate and marketing media planning and campaign creation with quality checks
Responsible for coordination and tracking of regular performance media tasks as well as ad-hoc deliverables
Understanding of PPC campaign management tools: Google Adwords Editor, Yahoo advertising, MSN Adcenter, Facebook Campaing manager, linkedin and Youtube Ads
Monitor and assess the competitive landscape and keyword ranking performance
Analysis and optimization of keywords, ad copy and landing pages in addition to A/B testing
Creative and ad copies performance analysis and A/B Testing, further data driven recommendations on ad messaging and landing pages
Understanding of Web Analytics and CRM tools to use data-driven marketing to make key decisions on client websites to improve sales & lead generation
Basic banner creation via tools like Canva
Expert SEM Specialist Description
Definition
Experience of working for over 5 years
Capabilites to reverse engineer the numbers and strategize for campaigns with thorough business understanding in addition to the varied and rich experience on the technical side
Value proposition being Consumer behaviour understanding, can help in designing result driven marketing strategies and develop media buying plans for multiple channels
Value addition for big ticket size accounts as Data analysis and numbers being forte
Ownership of holistic strategy & planning
Key Results Areas
Basic understanding of digital marketing and technologies to run the paid campaigns
Use Google Ads, Microsoft Ads, Facebook Ads and create display and retargeting ads that support the overall digital marketing strategy
Reviews client campaign performance and communicate with client on a regular (weekly) basis
Understanding of PPC campaign management tools: Google Adwords Editor, Yahoo advertising platform, MSN Adcenter
Top level periodical bid, budget and in campaign data driven optimization
Audience segmentation and remarketing data recency setup
Creative and ad copies performance analysis and incorporating new messaging
Excellently communicate with client: Verbal & Written
Use Google Analytics for website traffic analysis and conversion tracking fucntionality
Campaign structuring and excetion of Facebook and LinkedIn Ads
Exceptional time management and organizational skills and multitasking capabilities
Weekly, fortnightly, monthly and post campaign client reporting [Work, Excel, Power point, Datastudio]
Search, Social, Affiliate and marketing media planning and campaign creation with quality checks
Responsible for coordination and tracking of regular performance media tasks as well as ad-hoc deliverables
Understanding of PPC campaign management tools: Google Adwords Editor, Yahoo advertising, MSN Adcenter, Facebook Campaing manager, linkedin and Youtube Ads
Monitor and assess the competitive landscape and keyword ranking performance
Analysis and optimization of keywords, ad copy and landing pages in addition to A/B testing
Creative and ad copies performance analysis and A/B Testing, further data driven recommendations on ad messaging and landing pages
Understanding of Web Analytics and CRM tools to use data-driven marketing to make key decisions on client websites to improve sales & lead generation
Basic banner creation via tools like Canva
Measuring the client ROI and drawing the runtime strategies to achieve the defined KPIs
Self driven approach on data structuring, tracking and further segmentation for marketing purpose
Oversee the strategic processes of your team (wide-scale use of technologies and strategies) and the quality of your assocaited members service (client visits, on-boarding process, client feedback/communication, etc.)
Staying current with best practices, strategies, legislation and industry standards related to online marketing, analytical & E-Commerce tactics
Advance data analysis - Cross channel integration & Multi channel Attribution modeling
Gathering details and love a good spreadsheet – you’re comfortable with numbers, statistics & analysing large amounts of data to identify trends & make decisions.
Execution and reporting automation by using the Adwords scripts or any tool to improve the work efficicent and excecute things at scale
Optimum utilizing the platform machine learning & AI
Functional understanding of GTM and other tag management platforms
PPC landing pages conversion rate centric suggestions and recommendations to increase overall performance of the account
Description Skilled SEM Specialist Experienced SEM Specialist Expert SEM Specialist
Basic understanding of digital marketing and technologies to run the paid campaigns
Use Google Ads, Microsoft Ads, Facebook Ads and create display and retargeting ads that support the overall digital marketing strategy
Reviews client campaign performance and communicate with client on a regular (weekly) basis
Understanding of PPC campaign management tools: Google Adwords Editor, Yahoo advertising platform, MSN Adcenter
Top level periodical bid, budget and in campaign data driven optimization
Audience segmentation and remarketing data recency setup
Creative and ad copies performance analysis and incorporating new messaging
Excellently communicate with client: Verbal & Written
Use Google Analytics for website traffic analysis and conversion tracking fucntionality
Campaign structuring and excetion of Facebook and LinkedIn Ads
Exceptional time management and organizational skills and multitasking capabilities
Weekly, fortnightly, monthly and post campaign client reporting [Work, Excel, Power point, Datastudio]
Search, Social, Affiliate and marketing media planning and campaign creation with quality checks
Responsible for coordination and tracking of regular performance media tasks as well as ad-hoc deliverables
Understanding of PPC campaign management tools: Google Adwords Editor, Yahoo advertising, MSN Adcenter, Facebook Campaing manager, linkedin and Youtube Ads
Monitor and assess the competitive landscape and keyword ranking performance
Analysis and optimization of keywords, ad copy and landing pages in addition to A/B testing
Creative and ad copies performance analysis and A/B Testing, further data driven recommendations on ad messaging and landing pages
Understanding of Web Analytics and CRM tools to use data-driven marketing to make key decisions on client websites to improve sales & lead generation
Basic banner creation via tools like Canva
Measuring the client ROI and drawing the runtime strategies to achieve the defined KPIs
Self driven approach on data structuring, tracking and further segmentation for marketing purpose
Oversee the strategic processes of your team (wide-scale use of technologies and strategies) and the quality of your assocaited members service (client visits, on-boarding process, client feedback/communication, etc.)
Staying current with best practices, strategies, legislation and industry standards related to online marketing, analytical & E-Commerce tactics
Advance data analysis - Cross channel integration & Multi channel Attribution modeling
Gathering details and love a good spreadsheet – you’re comfortable with numbers, statistics & analysing large amounts of data to identify trends & make decisions
Execution and reporting automation by using the Adwords scripts or any tool to improve the work efficicent and excecute things at scale
Optimum utilizing the platform machine learning & AI
Functional understanding of GTM and other tag management platforms
PPC landing pages conversion rate centric suggestions and recommendations to increase overall performance of the account
Programmatic Specialist
Skilled Programmatic Specialist Description
Definition
Experience of working for 1-2 years
Hands-on experience of working on multiple campaigns from different niches and know all the campaign implementations on respective platforms
Good at execution but might have limited exposure to strategy creation
More focused on Timely and Accurate execution of allocated tasks
Key Results Areas
Responsible for execution of programmatic campaigns and execution of display, video channels in DV360 with the highest degree of service and without error
Day-to-day monitoring and analysis of campaign performance and revenue delivery with proactive optimizations to ensure client campaign objectives are met
Understanding of Programmatic campaign management tools: DV360 and DCM
Top level bid, budget and data driven optimization
Audience segmentation and remarketing data recency setup
A collaborative nature and ability to articulate findings to showcase multiple stakeholders
Strong written and verbal communication skills, including presenting campaign performance reports
Creative trafficking and simple structure publishers tag generation
Creative and ad copies performance analysis and sharing insights to further marketing messages
Weekly, fortnightly, monthly and post campaign client reporting with timely and accurate manner
Experienced Programmatic Specialist Description
Definition
Experience of working for 2-5 years
Are technically, strategically trained in their respective field
Ability to tackle new challenges and variety with differing projects, environments and objectives
Ability to contribute and make a positive impact and the wisdom gained from their individual experience
Key Results Areas
Responsible for execution of programmatic campaigns and execution of display, video channels in DV360 with the highest degree of service and without error
Day-to-day monitoring and analysis of campaign performance and revenue delivery with proactive optimizations to ensure client campaign objectives are met
Understanding of Programmatic campaign management tools: DV360 and DCM
Top level bid, budget and data driven optimization
Audience segmentation and remarketing data recency setup
A collaborative nature and ability to articulate findings to showcase multiple stakeholders
Strong written and verbal communication skills, including presenting campaign performance reports
Creative trafficking and simple structure publishers tag generation
Creative and ad copies performance analysis and sharing insights to further marketing messages
Weekly, fortnightly, monthly and post campaign client reporting with timely and accurate manner
Strong desire to execute, drive Programmatic campaigns along with coordinating with associated ad networks and affiliate channels
Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
Reviews client campaigns performance and communicate with client on a regular (weekly) basis
Understanding of other third-party viewability/validation tools (e.g., IAS, comScore, DoubleVerify)
Liaising with 3rd party technology vendors, advertising suppliers, publishers as needed
Proven success optimizing performance direct response campaigns via different goals: CPA, CPC, CPM, Conversions and CTR
Collaborate across Digital Channel, Analytics, and Marketing teams to improve campaign and creative learnings and performance
Working closely with and acting as a liaison for 3rd party platforms to ensure successful system integrations
Floodlight pixel, UTM and other click/Impression trackers creation
Self driven approach on data structuring, tracking and further segmentation for marketing purpose
Working with multiple stakeholders, internal and external, to advise on and deliver omni channel campaigns across CUTV, Video, Audio and standard display ads
Expert Programmatic Specialist Description
Definition
Experience of working for over 5 years
Have broad and in-depth competence in terms of extraordinary knowledge or skills in a particular area of endeavour, experience through practice and real-world education
Fast and trained in a specific area of expertise
Suggest solutions based on knowledge, skill, experience and assists in the implementation
Key Results Areas
Responsible for execution of programmatic campaigns and execution of display, video channels in DV360 with the highest degree of service and without error
Day-to-day monitoring and analysis of campaign performance and revenue delivery with proactive optimizations to ensure client campaign objectives are met
Understanding of Programmatic campaign management tools: DV360 and DCM
Top level bid, budget and data driven optimization
Audience segmentation and remarketing data recency setup
A collaborative nature and ability to articulate findings to showcase multiple stakeholders
Strong written and verbal communication skills, including presenting campaign performance reports
Creative trafficking and simple structure publishers tag generation
Creative and ad copies performance analysis and sharing insights to further marketing messages
Weekly, fortnightly, monthly and post campaign client reporting with timely and accurate manner
Strong desire to execute, drive Programmatic campaigns along with coordinating with associated ad networks and affiliate channels
Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
Reviews client campaigns performance and communicate with client on a regular (weekly) basis
Understanding of other third-party viewability/validation tools (e.g., IAS, comScore, DoubleVerify)
Liaising with 3rd party technology vendors, advertising suppliers, publishers as needed
Proven success optimizing performance direct response campaigns via different goals: CPA, CPC, CPM, Conversions and CTR
Collaborate across Digital Channel, Analytics, and Marketing teams to improve campaign and creative learnings and performance
Working closely with and acting as a liaison for 3rd party platforms to ensure successful system integrations
Floodlight pixel, UTM and other click/Impression trackers creation
Self driven approach on data structuring, tracking and further segmentation for marketing purpose
Working with multiple stakeholders, internal and external, to advise on and deliver omni channel campaigns across CUTV, Video, Audio and standard display ads
Technical and operational knowledge of the programmatic ecosystem, as well as some of the major DSPs and SSPs (DBM, AppNexus, TubeMogul and The Trade Desk)
Understand the goals and success metrics, marketing, seasonality, USP’s, product set and competitors of all of your clients, and transform this information into marketing leading programmatic campaigns
Setting up the various audiences to serve the personalised and dynamic ads
Creating ad operation processes and work practices that facilitate efficient platform integrations
Working closely with and acting as a liaison for 3rd party platforms to ensure successful system integrations
Self driven approach on data structuring, tracking and further segmentation for marketing purpose
Drive the escalation, investigation and coordinate with the platform support to resolve campaign and technical challenges, through the development of processes, automation and solutions
Advance data analysis - Cross channel integration & Multi channel Attribution modeling
Work automation, SDF campaign setup and optimum utilizing the platform machine learning & AI
Description Skilled Programmatic Specialist Experienced Programmatic Specialist Expert Programmatic Specialist
Responsible for execution of programmatic campaigns and execution of display, video channels in DV360 with the highest degree of service and without error
Day-to-day monitoring and analysis of campaign performance and revenue delivery with proactive optimizations to ensure client campaign objectives are met
Understanding of Programmatic campaign management tools: DV360 and DCM
Top level bid, budget and data driven optimization
Audience segmentation and remarketing data recency setup
A collaborative nature and ability to articulate findings to showcase multiple stakeholders
Strong written and verbal communication skills, including presenting campaign performance reports
Creative trafficking and simple structure publishers tag generation
Creative and ad copies performance analysis and sharing insights to further marketing messages
Weekly, fortnightly, monthly and post campaign client reporting with timely and accurate manner
Strong desire to execute, drive Programmatic campaigns along with coordinating with associated ad networks and affiliate channels
Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
Reviews client campaigns performance and communicate with client on a regular (weekly) basis
Understanding of other third-party viewability/validation tools (e.g., IAS, comScore, DoubleVerify)
Liaising with 3rd party technology vendors, advertising suppliers, publishers as needed
Proven success optimizing performance direct response campaigns via different goals: CPA, CPC, CPM, Conversions and CTR
Collaborate across Digital Channel, Analytics, and Marketing teams to improve campaign and creative learnings and performance
Working closely with and acting as a liaison for 3rd party platforms to ensure successful system integrations
Floodlight pixel, UTM and other click/Impression trackers creation
Self driven approach on data structuring, tracking and further segmentation for marketing purpose
Working with multiple stakeholders, internal and external, to advise on and deliver omni channel campaigns across CUTV, Video, Audio and standard display ads
Technical and operational knowledge of the programmatic ecosystem, as well as some of the major DSPs and SSPs (DBM, AppNexus, TubeMogul and The Trade Desk)
Understand the goals and success metrics, marketing, seasonality, USP’s, product set and competitors of all of your clients, and transform this information into marketing leading programmatic campaigns
Setting up the various audiences to serve the personalised and dynamic ads
Creating ad operation processes and work practices that facilitate efficient platform integrations
Working closely with and acting as a liaison for 3rd party platforms to ensure successful system integrations
Self driven approach on data structuring, tracking and further segmentation for marketing purpose
Drive the escalation, investigation and coordinate with the platform support to resolve campaign and technical challenges, through the development of processes, automation and solutions
Advance data analysis - Cross channel integration & Multi channel Attribution modeling
Work automation, SDF campaign setup and optimum utilizing the platform machine learning & AI
SEO Specialist
Skilled SEO Specialist Description
Definition
Experience of working for 1-2 years
Hands-on experience of working on multiple SEO campaigns from multiple industries
Good at core execution, task driven but might have limited exposure to strategy creation
More focused on timely and accurate execution of allocated tasks
Key Results Areas
Carry out keyword research, analysis and recommendations for the website
Provide SEO recommendations of on-page factors like Meta Tags, Content Gap, etc
Optimize websites to rank higher for relevant keywords
Able to perform basic SEO technical audit
Optimize Local SEO campaigns via Google My Business and other local SEO activities
Able to perform Link Building dedicatedly using different white-hat techniques
Execute guest content outreach to build quality backlinks
Analysis of competitors' backlinks
Complete weekly and monthly performance reports
Basic understanding of premium SEO tools i.e. Moz, SEMRush, Ahref, Screaming Frog, etc
Important Tools knowledge like Google Analytics, Search Console, Google My Business Page
Experienced SEO Specialist Description
Definition
Experience of working for 2-5 years
Knowledge of working on multiple channels for different clients and will have in-depth knowledge of platfroms which enables him to be involved in platform specific account planning and strategizing along with the execution
Good with calculations, data analysing & interpretation
Able to provide recommendations based on website, competitor activities and industry experience
Key Results Areas
Carry out keyword research, analysis and recommendations for the website
Provide SEO recommendations of on-page factors like Meta Tags, Content Gap, etc
Optimize websites to rank higher for relevant keywords
Able to perform basic SEO technical audit
Optimize Local SEO campaigns via Google My Business and other local SEO activities
Able to perform Link Building dedicatedly using different white-hat techniques
Execute guest content outreach to build quality backlinks
Analysis of competitors' backlinks
Complete weekly and monthly performance reports
Basic understanding of premium SEO tools i.e. Moz, SEMRush, Ahref, Screaming Frog, etc
Important Tools knowledge like Google Analytics, Search Console, Google My Business Page
Effective and result driven SEO strategy for multiple niche
Conducting keyword research using multiple tools, and generating new keyword ideas
Performance driven SEO roadmap and action plan to execute
Perform competitors' website analysis and backlinks and build SEO strategy to outrank
Hands-on experience in performing the comprehensive SEO technical audit and recommendations
Work with web developers to implement the SEO recommendations
Experience of working on SEO tools i.e. SEMRush, Moz, Ahref, Screaming Frog, Google Search Console, Google Analytics, etc
Hands on experience to strategize and execute local, domestic and international SEO campaigns
Monitoring website traffic, search results, and developing strategies
Generating content ideas, overseeing content creation and offering suggestions
Implement link building strategies and manage backlinks to improve domain authority and performance
Execute the SEO migration with the support of web development team
Tracking important SEO metrics including organic traffic, conversion rates, keyword ranking
Keeping up to date with new trends and best SEO practices
Expert SEO Specialist Description
Definition
Experience of working for over 5 years
Capabilites to reverse engineer the numbers and strategize for campaigns with thorough business understanding in addition to the varied and rich experience on the technical side
Value proposition being consumer behaviour understanding, can help in designing result driven marketing strategies and develop media buying plans for multiple channels
Value addition for big ticket size accounts as Data analysis and numbers being forte
Ownership of holistic strategy & planning
Key Results Areas
Carry out keyword research, analysis and recommendations for the website
Provide SEO recommendations of on-page factors like Meta Tags, Content Gap, etc
Optimize websites to rank higher for relevant keywords
Able to perform basic SEO technical audit
Optimize Local SEO campaigns via Google My Business and other local SEO activities
Able to perform Link Building dedicatedly using different white-hat techniques
Execute guest content outreach to build quality backlinks
Analysis of competitors' backlinks
Complete weekly and monthly performance reports
Basic understanding of premium SEO tools i.e. Moz, SEMRush, Ahref, Screaming Frog, etc
Important Tools knowledge like Google Analytics, Search Console, Google My Business Page
Effective and result driven SEO strategy for multiple niche
Conducting keyword research using multiple tools, and generating new keyword ideas
Performance driven SEO roadmap and action plan to execute
Perform competitors' website analysis and backlinks and build SEO strategy to outrank
Hands-on experience in performing the comprehensive SEO technical audit and recommendations
Work with web developers to implement the SEO recommendations
Experience of working on SEO tools i.e. SEMRush, Moz, Ahref, Screaming Frog, Google Search Console, Google Analytics, etc
Hands on experience to strategize and execute local, domestic and international SEO campaigns
Monitoring website traffic, search results, and developing strategies
Generating content ideas, overseeing content creation and offering suggestions
Implement link building strategies and manage backlinks to improve domain authority and performance
Execute the SEO migration with the support of web development team
Tracking important SEO metrics including organic traffic, conversion rates, keyword ranking
Keeping up to date with new trends and best SEO practices
Develop SEO strategies that deliver on business goals
Reviewing and analyzing client sites for areas that can be improved and optimized
In-depth knowledge of the behaviors of search engines
Strong organizational, time management, and analytical skills
Familiarity with Google Analytics and website optimization tools
Experience with various project management tools
Outstanding ability to think creatively, strategically, and identify and resolve problems
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum results
Performing ongoing keyword research including discovery and expansion of keyword opportunities
Work with editorial and marketing teams to drive SEO in content creation
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
Communication to team and management on project development, timelines, and results
Work closely with the other team members to meet client goals
Description Skilled SEO Specialist Experienced SEO Specialist Expert SEO Specialist
Carry out keyword research, analysis and recommendations for the website
Provide SEO recommendations of on-page factors like Meta Tags, Content Gap, etc
Optimize websites to rank higher for relevant keywords
Able to perform basic SEO technical audit
Optimize Local SEO campaigns via Google My Business and other local SEO activities
Able to perform Link Building dedicatedly using different white-hat techniques
Execute guest content outreach to build quality backlinks
Analysis of competitors' backlinks
Complete weekly and monthly performance reports
Basic understanding of premium SEO tools i.e. Moz, SEMRush, Ahref, Screaming Frog, etc
Important Tools knowledge like Google Analytics, Search Console, Google My Business Page
Effective and result driven SEO strategy for multiple niche
Conducting keyword research using multiple tools, and generating new keyword ideas
Performance driven SEO roadmap and action plan to execute
Perform competitors' website analysis and backlinks and build SEO strategy to outrank
Hands-on experience in performing the comprehensive SEO technical audit and recommendations
Work with web developers to implement the SEO recommendations
Experience of working on SEO tools i.e. SEMRush, Moz, Ahref, Screaming Frog, Google Search Console, Google Analytics, etc
Hands on experience to strategize and execute local, domestic and international SEO campaigns
Monitoring website traffic, search results, and developing strategies
Generating content ideas, overseeing content creation and offering suggestions
Implement link building strategies and manage backlinks to improve domain authority and performance
Execute the SEO migration with the support of web development team
Tracking important SEO metrics including organic traffic, conversion rates, keyword ranking
Keeping up to date with new trends and best SEO practices
Develop SEO strategies that deliver on business goals
Reviewing and analyzing client sites for areas that can be improved and optimized
In-depth knowledge of the behaviors of search engines
Strong organizational, time management, and analytical skills
Familiarity with Google Analytics and website optimization tools
Experience with various project management tools
Outstanding ability to think creatively, strategically, and identify and resolve problems
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum results
Performing ongoing keyword research including discovery and expansion of keyword opportunities
Work with editorial and marketing teams to drive SEO in content creation
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
Communication to team and management on project development, timelines, and results
Work closely with the other team members to meet client goals

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