Capturing a user’s attention and then holding the attention has become increasingly complex and is one of the challenges most business owners share. Just driving traffic to your digital assets is not enough to ensure conversions. So, what is it that can keep your visitors hooked to your website? The UI/UX design plays a crucial role here. Not convinced? Let’s look at some interesting facts

  • Better UI could raise your website’s conversion rate by 200%, and better UX design could yield up to 400% conversion rates.
  • A one-second delay in page response results in a 7% reduction in conversions.
  • People form 75% of their judgment on a website’s credibility purely on its aesthetics.

The primary reason to onboard a UI UX design company is to create support for your business. Now, the logical question you would have in mind is what are the benefits and purpose of including experts in the process?

Here are the reasons every company should consider a proper UX design firm -

  • Generating Sales

    When a webpage or application is intuitively designed for the user by a UX agency, it guarantees a higher success rate for the business. The bounce rate for the digital space reduces considerably. Users are encouraged to continue their journey on the application or the digital platform if they find the design appealing and the process relatively simple. The users continue to scroll through the page and with clear call-to-actions, it increases the conversion rate for the platform.

  • Maximizing Revenue from opportunities

    The sales team would enjoy a boost in the sales figures, as they can verify the user interactions with the content of the webpage or application, derive what is working for their brand, and omit the possible barriers or challenges before the final product is delivered. Studies have identified that 41% of users prefer a simple website design; on the other hand, 59% want a wow factor associated with the website. The work of the user experience design agency is not restricted to just tweaking the technicalities but smoothening all glitches and aligning them to the business vision.

  • Increased customer loyalty and acquisition

    In the development stages reducing the frustration quotient of the user can lead to building a loyal customer base. One of the biggest challenges faced by any experienced design agency is the placement of elements, designing the icons, and highlighting CTAs to reduce confusion during navigation. The user will likely delete the application or quit the session before achieving the end goal if the experience is not good enough. These confusions and higher bounce rates can negatively affect the ROI and sales KPIs. However, timely detection, conducting an RCA (Root cause analysis), and fixing the issues can improve retention margins drastically.

  • Accurate timelines and Development Estimations

    One of the pressing questions while discussing any kind of development is the ETA for the completion of the project and the cost associated with it. Every product is driven by the budget allocation and timeframe required for the execution. Most of the time, it is noted that the promised timelines are not adhered to and the stakeholders have to encounter added development challenges or added challenges of budget spillover. Once the stakeholders discover the error of not understanding their end-user needs or the market's demands, it heavily contributes to their product failing.

    Surprisingly, only 55% of companies conduct UX tests. As a UI UX design agency, we ensure our designs are error-free. The designers create designs on user research findings and incorporate the user’s needs into the architecture. The decisions and strategies implemented while designing are based on hardcore research, data crunching, and market findings rather than gut feeling or aesthetic appeal.

  • Marginalizing troubleshooting costs

    Fixing and resolving issues in the development phase can increase the cost overhead by 10 times with regard to fixing it in design. However, the cost can drastically shoot up by 100 times if the issue is fixed post the product is released and is live. The prototyping stage is a boon for the developers; it allows them to implement the significant structural changes in the initial phases rather than deferring it to final stages of the project or, in the worst situations, post the project goes live.

The development of an effective UI/UX is tricky task and is also a time-consuming thing. Hence, it is imperative to focus on effective wireframes, precise prototyping, accurate customer journey maps, and user flows to ensure the challenges are identified at the initial stages of the project. A structured approach instills discipline in the entire process. The benefit for the stakeholder clearly lies in the planning details to avoid shocks, being on top of things and controlling the budget as well as maintaining timelines. Fortunately all this is taken care of by a UI/UX design agency.