• Founded in

    2020

  • Company Industry

    Marketing Analytics Software

  • Headquarters

    Stamford, Connecticut. England

About us

We’re passionate about empowering B2B marketing teams to make smarter, data-driven decisions. 


Our mission? To help you drive more pipeline with less spend. 


We say this out loud - our clients have experienced up to a 30% boost in conversion rates after implementing our solution.


Here’s how we do it:


✅ Account Intelligence & Analytics: 

We decode customer journeys and measure marketing ROI. By unifying your account data across the website, CRM, G2, and LinkedIn, we enable you to discover, qualify, and convert sales-ready accounts visiting your website


✅ Journey Analytics: 

With Factors, you can optimize conversions at every step of the funnel with AI-fueled insights. Understand what’s working and where adjustments are needed


✅ Revenue Attribution: 

Measure the impact of marketing efforts on your pipeline. Say goodbye to wasted spends and hello to predictable results


✅ Unified Reporting: 

Collect and crunch marketing, sales, and revenue data under one roof. Simplify decision-making and drive growth

  • Funding Round/Series

    Seed Round

  • Funding Amount

    $ 3.6M