• Founded in

    2016

  • Company Industry

    Retail Apparel and Fashion

  • Headquarters

    #233, 9th Main, 1st Block, Bangalore, - 560043, Karnataka, IN

About us

- ET Fashion & Accessories Brand of the Year Award at The Economic Times Great India Retail Awards 2024 - Best Emerging Ecommerce Startup Award at India Retail Ecommerce & D2C Summit 2023. - Shiprocket Shivir Award 2023- Winner Most Affordable Basics category. - Best D2C Gamechanger Brand – Accessories & Lifestyle- Gold at the e4m D2C Revolution Summit & Awards 2023 - Best D2C Brand of the Year Accessories at D2C Awards 2023 by Indianretailer.com - Most Admired D2C Brand of the Year Award 2023 ( Accessories & Lifestyle Category) at the D2C leadership Conclave Awards , Mumbai by Kamikaze Media. - Featured in Images Group's list of 100 Most Powerful D2C Brands scripting success in India 2022 - Awarded India’s Top 100 D2C Brands 2022 by Entrepreneur Magazine & Indian Retailer magazine - Best D2C Watch & Jewellery Site Award at India E-commerce Summit 2022 - Grazia Most Loved Brands 2021 JOKER AND WITCH is a New-Age Watch & Jewellery brand for millennials & Gen Z, offering minimal, unique and trend-setting global styles at affordable prices. We believe in the power of Less is More ! Our Designs are Minimal, Subtle and right on trend. Clean Lines, Classic colors & Simplicity defines our Design Philosophy. We believe that accessories have the power to transform your Outfit as well as your Outlook. Inspired by International trends, celebrity looks and high street styles, we strive to create classic go to styles that last beyond seasons and equally focus on comfort & functionality.  We pioneered the concept of curated Watch Bracelet Stacks in India and over the years have mastered the 'Art of Gifting' with our unique Couple Watches, Love Triangles, Love Stacks and Gift Sets thoughtfully put together by our in house stylists. Driven by a team of young and ambitious individuals we've become one of the fastest growing D2C Watch & Jewellery Brand in the country. Come, be a part of it. Come, Find Your Fabulous.

Funding

Self-funded (bootstrapped) company without external investments.