Magenta is an integrated Electric mobility, EV charging, and EV Technology platform, aiming to 'Electrify and Decarbonise Freight Transportation' across the country. With an existing fleet of 2000 Cargo 3-wheeler and 4-wheeler electric vehicles on the streets of 17 cities across India, plans are afoot to take these integrated services to more cities across the country. Magenta is developing an electric ecosystem both for the e-Commerce, FMCG, FMCD, Pharmaceuticals, Food, Courier & Logistics companies. Magenta's current list of customers includes all the major e-commerce businesses such as Amazon, Flipkart, Bigbasket, Porter, and Udaan & similar for last mile clean mobility, while it has a strong relationship with the electric vehicle manufacturers, to further establish the versatility of the platform as a trusted partner for businesses to ensure sustainability & cost-effectiveness. Magenta grounds itself in unmatched full-stack software technology and has implemented a connected Fleet Management System for its EV delivery & logistics services. Magenta is a Series A funded company backed by marquee investors such as HPCL, bp, Morgan Stanley, JITO Angel Network and renowned Indian American philanthropist, Dr. Kiran Patel.