At Simpel, we believe that every MSME (Micro, Small and Medium Enterprises) should have the same opportunity to succeed. No matter how old or small your business, we can help you simplify your trade and empower your team with the tools they need to succeed. We know that businesses are built by people. That's why we've made it our mission to help every MSME across the value chain—from procurement to production, from sales to marketing—simplify their operations, build their brands and scale up faster than ever before. We do this by providing customized projects, digital marketing campaigns and process automation services. Our customers include MSME looking for a way to simplify their trade or service offerings; they're looking for ways to expand their reach and improve their profitability without needing more manpower or resources.