In 2013, a group of passionate individuals set out to build something different - a brand that wasn’t just about fashion but about self-expression, individuality, and a love for pop culture. That’s how The Souled Store was born. Today, we’re one of India’s leading homegrown brands, offering everything from licensed pop culture merch (Marvel, Disney, DC and wayy more) to high-quality fashion. At The Souled Store, we believe that loving what you do is the key to doing it well. Our team is driven by creativity, innovation and a deep passion for building a brand that resonates with India’s youth.