Facebook

2

Keep menus short & sweet.

Menu

3

Make it easy to return to the homepage, use your logo
to link back.

Logo

4

Don’t let promotions take over the homepage or interfere with navigation.

Promontions

5

Make site search clearly visible on all pages.

Search
Find-The Information

6

Make site searches relevant so that users can find the information they need.

Search Filters

7

Include search filters to help users get accurate results.

Segment

8

Segment your search audience before they search, if possible.

9

Allow users to explore your site before asking them to supply personal information.

Personal Information

10

Allow users to purchase as guests but encourage registrationwhere possible.

Encourage-Registration

11

12

Pre Filling Their Details

Make it easy. Use registered users’ information by
pre-filling their details.

Call

Use click to call buttons so that users can speak to an operator if they need help.

  • Conversions Desktop
  • Conversions Mobile
  • Conversions Tab

Make it easy for users to finish conversions on another device.

13

  • 14

    Number Pad

    Offer users a number pad for fields requiring number entry.

  • 15

    Dropdowns Tick Boxes

    Choose the easiest
    ways for users to enter
    information, dropdowns,
    tick boxes
    etc.

  • 16

    Calendar

    Provide a visual
    calendar to make
    bookings and
    planning easy.

Not Entered Correct Information

17

Use clear instruction and
real time validation to minimise errors, tell users when they have not entered correct information.

Forms

18

Design of forms is important - short and easy to read is key.

Design all your website pages so they are optimised for mobile.

19

Optimised-For Laptop
Optimised For Mobile
Images And Layout

20

The images and layout should always be legible.

Include high qualityclose-ups
of key images like product photos.

21

Product Photos
portrait-or-landscape

22

Tell users if your website is better viewed as portrait or landscape.