Of Inbound Marketing
Inbound marketing is a holistic process that encapsulates all online marketing activities to give you a single, scalable platform that attracts prospects by educating them. The core of inbound is to bring relevant prospects by giving information they are seeking.
In order to succeed in your inbound marketing pilgrimage, you will have to chant these 7 mantras.
With the help of SMART Goals you are able to set up realistic goals that carve the path for all your marketing activities. These goals help you measure the performance of inbound activities and the progress based on your previous status for the specific key performance indicator (KPI).
what is SMART Goal ?
Define goal as clear as possible. The questions that go are Who, What, Where, Why, When, Which.
Is the goal measurable? Check out the current benchmarks for the goals that you are considering.
Is the goal reasonable enough based on the current status?
Does the goal fulfil your business challenges?
There should be a mandatory time limit with your goals.
Just when you have set up your goals, the main question that arises is who will help you achieve these goals. The answer is your target audience in the form of visitors, leads, or customers. Understanding your buyer personas will guide the complete inbound marketing process.
The offering and value proposition need to resonate with the right audience for whom the following data should be on hand:
71% of companies exceeding revenue and lead goals have documented personas.
56% of companies have created higher quality leads using personas.
90% of the companies are clear about their buyers after creating personas.
Your goals and buyer personas will guide you in creating targeted digital assets. Of all the assets, websites and landing pages are the best salespersons. There will be various considerations to create high-performing assets. We have mentioned some advanced practices here:
Advanced practices for a futureproof inbound dedicated website
94% of senior-level executives believe delivering personalization is critical or important to reaching customers according to a recent study conducted by PWC’s Digital Services group.
According to a report by Forrester, 59% smartphone users expect websites to be mobile-friendly. This makes responsive websites a pre-requisite for all development projects.
Provide ample opportunities to your prospect to get in touch.
With every page on your blog, you are increasing chances of higher visibility.
There are a handful of online marketing techniques that helps your business gain
higher online visibility on the assets that are built.
Ultimate Online Marketing Tactics
Content marketing helps you establish thought leadership, brand awareness, and most importantly gets valuable visitors to
your website or landing pages. The most popular forms of content you could put your hands into:
Now that you have the visitors on your website, you will want some valuable information from them
to boost your other inbound activities.
How your customers reach you
The leads need to move further into the buyer’s journey to fulfil their goals.
The Buyer’s Journey Involved In Lead Nurturing
Your next step is to nurture the relationship with them and qualify them for the
next step of the buyer’s journey.
Email workflows automation
You will need to automate a series of workflows on the basis of the buyer’s journey level your prospects are in.
Personalized call-to-action on the website
Based on their lifecycle in your marketing funnel, your prospects will get relevant calls-to-action that will slide down further into the buying process.
Progressive profiling with forms will ensure that you get new information on every visit from the prospects.
Identify criteria for lead scoring. Some of the most common criteria are:
Determine point values for each of the criteria that you have listed. For ex:
Establish threshold to determine an SQL (Qualified Leads)
that could be passed to the sales team.
All the efforts that go into your lead nurturing activities empower your prospects to take a decision that results into purchase and a long-lasting trust on your brand.
The lead data gets transferred to the CRM and your marketing tool takes a backseat for a while as your CRM takes the top-gear to educate your sales representatives about the needs of leads that help them in taking on the conversation from exactly the point where the customers are in the life-cycle.
Businesses need the support of a marketing system, wherein the components could be picked up at any point to test the effectiveness. The methodologies of inbound marketing help in overcoming the stagnant growth when reiterated and improved at various stages.