Much alike the Bible, the art of Search Engine Optimisation is an intricate world of do’s and don’ts that allow your website to successfully thrive and grow if executed in the right ways. As SEO experts, we have established the 10 Commandments as a guide for you to religiously follow in order to understand what the Search Engine Gods have provided for us and how to respect the guidelines.
The SEO commandments mentioned below must be followed with a wise mind, as they are wicked temptations for the weak-minded that pursue quick and temporary results. But, like all journeys, patience and perseverance throughout your challenges will obtain successful and long-lasting goals.
Search engines have some similar characteristics to God. They are Omniscient (all-knowing), Omnipresent (everywhere at same time), potentially immortal and Omnibenevolent (they do not allow any business to make money by doing wrong).
According to Google trends, the term "Google" is searched for more than the terms "God", "Jesus", "Allah" and "Buddha".
Keyword stuffing is considered a strictly black-hat tactic. Filling pages with stuffed keywords results in a negative user experience and can harm your site's ranking. Concentrate on creating useful, information-rich and value added content that uses keywords appropriately and in context. It is not ideal to repeat or force the same words or phrases so frequently that it sounds unnatural, for example:
We sell designer shoes. Our designer shoes are completely handmade. If you’re thinking of buying a designer shoes, please contact our designer shoes experts at firstname.lastname@example.org.
Technology is the way and human is the destination. Content Automation, Doorway Pages, Hidden Text or Links, Keyword Stuffing, Sneaky Redirects, Cloaking, these tactics will only help you by giving quick results for a short period of time, as search engines will certainly ban your site.
“One method can get you lots of customer, the other method can get you banned!”
"...you cannot be really hit unless you deserve..."
The below tactics are a holy guide that you must refrain from:
Listing / Indexing your site on the search engines is the step to start your marketing efforts. Search engines help you build your brand stronger and increase your visibility. They take your business to your audience’s doors.
Google rules out about 75% of search results on internet. Google tries to serve the best relevant and informative websites to its users. And to do so it is constantly updating its algorithm and adding more filters. If you think your site will still rank if you buy and sell links then you are WRONG. It’s going to hurt you hard. So don’t try to game search engines.
This exercise will save your site from search engines’ anger aka penalty. Go for brand and brand plus keywords as anchor texts instead of completely keyword based anchor texts. Always try to maintain 80/20 ratio for brand and brand plus keywords and save your site from Google Penguin penalty.
This will give a poor experience to your audience and even if they land on your website it’s not going to convert into revenue. It’s better to develop a content strategy for your website than be punished by search engines.
“Think about what makes your website unique, valuable or engaging. Make your website stand out from others in your field.”
Business reviews are only worthy when they are real and unbiased. Do not offer money or products to people to write positive reviews for your business or write negative reviews about a competitor. False testimony also affects your credibility and you will lose your audience’s interest.
“A small number of real testimonials are better than a large number of fake testimonials.”
It is fine to be inspired by your competitors’ SEO efforts and combine that with your own unique strategies for your site.
“Don't burn your own house by seeing the castle of someone else’s.”
But it is wrong to blindly follow the same SEO strategy of your competitor’s to use for your site. Your website may be targeting a different audience and geographical location. Define your own SEO strategy based on best practices and your business goal.