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Vetted Talent

Abhishek Rajawat

Vetted Talent

Results-driven Performance Marketing Specialist with 9.5 years of comprehensive experience in developing and executing data-driven marketing strategies. Adept at optimizing multi-channel campaigns, driving customer acquisition, and maximizing ROI. Proven track record of success in leveraging analytics to enhance campaign performance and achieve business objectives. Skilled in managing substantial budgets, leading cross-functional teams, and utilizing the latest marketing technologies to stay ahead of industry trends. Known for a strategic mindset, strong analytical skills, and a passion for delivering measurable results in fast-paced environments.

  • Role

    Sr Manager Digital Marketing & Performance Maketer

  • Years of Experience

    9.2 years

  • Professional Portfolio

    View here

Skillsets

  • SEO
  • Google Ads - 9.0 Years
  • CRO
  • GA4
  • Aeo
  • Amazon search
  • Dashboarding
  • Excel
  • Gdn
  • GTM
  • Meta
  • SA360
  • SFDC
  • Tableau
  • DV360

Vetted For

10Skills
  • Roles & Skills
  • Results
  • Details
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    Performance Marketing Analyst (AU - Shift)AI Screening
  • 31%
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  • Skills assessed :Communication Skills, Strategic Planning, Google Ads, Meta Ads, Tiktok Ads, Pmax, Supermetrics, MS Excel, Presentation Skills, Analytical Skills
  • Score: 28/90

Professional Summary

9.2Years
  • Jun, 2025 - Present1 yr

    Senior Marketing Manager

    Aavas Financiers Ltd
  • Senior Manager Digital Marketing

    Aavas Financiers
  • Jul, 2024 - Apr, 2025 9 months

    Digital Marketing Manager

    Rankplus
  • Feb, 2021 - Aug, 20221 yr 6 months

    Assistant Manager - SEO

    FNP
  • Sep, 2022 - Jun, 2023 9 months

    Digital Marketing Manager

    Bill Gosling Outsourcing India
  • Jun, 2023 - Aug, 20241 yr 2 months

    Performance Marketer

    GainScale
  • Jan, 2018 - Jan, 20213 yr

    Digital Marketing Manager

    Wooden Street

Applications & Tools Known

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    Google PageSpeed Insights

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    WordPress

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    Google Tag Manager

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    Display & video 360

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    Google ad platforms

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    YouTube Analysis

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    Youtube studio

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    yoast seo

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    Google Ads

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    Ahrefs

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    WooCommerce

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    Meta Ads Manager

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    Meta Business Suite

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    Google Ad Manager

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    Google Play Console

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    Google Merchant Center

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    Google Analytics

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    Google Keyword Planner

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    Google Search

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    Google Shopping

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    Google Search Console

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    Google Ads Editor

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    Google Lighthouse

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    LinkedIn Ads

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    LinkedIn Campaign Manager

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    Youtube seo

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    Moz

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    Google Analytics

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    Google Search Console

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    Shopify

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    Facebook Ads Manager

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    Shopify

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    Google Adwords

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    Google Search Console

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    Google Analytics

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    Facebook Business Manager

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    Facebook Ads Manager

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    Shopify

Work History

9.2Years

Senior Marketing Manager

Aavas Financiers Ltd
Jun, 2025 - Present1 yr

Senior Manager Digital Marketing

Aavas Financiers
    Lead end-to-end search & performance operations with full ownership of pacing, reporting and optimisation. Built Tableau dashboards integrating media, GA4 & SFDC; reduced CPL by 25% while maintaining ROAS ~6x.

Digital Marketing Manager

Rankplus
Jul, 2024 - Apr, 2025 9 months

Performance Marketer

GainScale
Jun, 2023 - Aug, 20241 yr 2 months

Digital Marketing Manager

Bill Gosling Outsourcing India
Sep, 2022 - Jun, 2023 9 months

Assistant Manager - SEO

FNP
Feb, 2021 - Aug, 20221 yr 6 months

Digital Marketing Manager

Wooden Street
Jan, 2018 - Jan, 20213 yr
    Led a 15+ member team for SEO & paid search operations. Increased paid traffic by 20% and engagement by 25% through data-led campaigns.

Education

  • MCA

    Rajasthan Technical University
  • BCA

    Rajasthan University

Certifications

  • CERTIFICATIONS

  • Google analytics for beginners

  • Seo certificate

Interests

  • Travelling
  • Watching Movies
  • AI-interview Questions & Answers

    It's a good question.

    I have around ten years of experience in the digital and performance marketing industry. Currently, I'm working at Nine Plus Active Private Limited as a digital marketing manager, managing Google Ads, Facebook Ads, Meta Ads, SEO, blog, content marketing for the website and for the app as well. The app marketing is also managed by me.

    What scenario would you use deep and deep parting and managing PPC capital, and how would it affect the campus performance?

    I started my day by optimizing the PPC campaigns, according to the clicks, CTRs, impressions, and revenue, as well as the conversions. If the conversion is low, I'm optimizing the campaigns according to their ad copies, keywords, and ad text. If the impressions are low, then I will definitely change the ad copy, and then work on the CTR accordingly.

    Google Ads is called Google Ads and how does it impact your SNC Capital? Qualities of quality scores depend completely on the ad landing page performances and the ad quality as well. If the ad creatives and ad copies are good and the landing page is also related to the ad copies, then definitely, the quality score will improve. And if it is not, then the quality score will definitely be low.

    How would you process rating a funnel full funnel PPC strategy for a service basically to be trained?

    The website will create a landing page for the PPC campaign, then I'll create a campaign for that. And, according to that, I will set up a goal in Google Ads and Google Ads as well, and then optimize the campaigns accordingly and will optimize. And the same, I will add to the website and Google Ads as well.

    To calculate the array for a paid search campaign, we need to consider several factors including the total budget, cost-per-click, and target return on ad spend. The formula to calculate the array is: Array = Total Budget / (Cost-Per-Click * Target Return on Ad Spend) However, the actual formula used in paid search campaigns is often more complex and takes into account various other factors such as ad position, quality score, and conversion rates. A more accurate formula to calculate the array would be: Array = Total Budget / (Cost-Per-Click * Target Return on Ad Spend * Ad Position * Quality Score * Conversion Rate) But in most cases, the formula is simplified to: Array = Total Budget / (Cost-Per-Click * Target Return on Ad Spend) Where the target return on ad spend is the desired return on investment, the cost-per-click is the cost of each ad click, and the total budget is the total amount available for the paid search campaign.

    people often ask me, what is the biggest challenge that you face in your job as a grammar editor?

    What would you use to estimate the lifetime value of a customer required through PPC advertising? For the LTV, I will check the overall lifetime value of a customer through Google Analytics. And if the customers are opted-in, I will check the customer acquisition value in the Google Analytics as well.

    What tools are you recommended for automation for this campaign management and why? Google Analytics, Google Ads editor, and Google's 360 Suite as well.