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Abhishek Rajawat

Results-driven Performance Marketing Specialist with 9.5 years of comprehensive experience in developing and executing data-driven marketing strategies. Adept at optimizing multi-channel campaigns, driving customer acquisition, and maximizing ROI. Proven track record of success in leveraging analytics to enhance campaign performance and achieve business objectives. Skilled in managing substantial budgets, leading cross-functional teams, and utilizing the latest marketing technologies to stay ahead of industry trends. Known for a strategic mindset, strong analytical skills, and a passion for delivering measurable results in fast-paced environments.

  • Role

    Senior Manager Digital Marketing

  • Years of Experience

    11.4 years

  • Professional Portfolio

    View here

Skillsets

  • Ahrefs
  • Technical SEO
  • SEMrush
  • Meta Ads
  • Google Search Console
  • Google Play Console
  • Bid optimisation
  • Audience Segmentation
  • ASO
  • App store connect
  • Google Ads - 9.0 Years
  • DV360
  • Tableau
  • SFDC
  • SA360
  • GTM
  • Gdn
  • Dashboarding
  • GA4
  • CRO

Professional Summary

11.4Years
  • Jan, 2025 - Present1 yr 8 months

    Senior Manager Digital Marketing

    Aavas Financiers
  • Jan, 2024 - Jan, 20251 yr

    Digital Marketing Manager

    Rankplus Edutech
  • Jan, 2023 - Jan, 20241 yr

    Performance Marketer

    Dalmia IT Solutions
  • Jan, 2018 - Jan, 20213 yr

    Digital Marketing Manager

    Wooden Street
  • Jan, 2021 - Jan, 20221 yr

    Assistant Manager Digital Marketing

    Ferns & Petals
  • Jan, 2022 - Jan, 20231 yr

    Digital Marketing Manager

    MattsenKumar
  • SEO Executive

    Voylla Fashions
  • SEO Executive

    Techno Softwares

Applications & Tools Known

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    Google PageSpeed Insights

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    WordPress

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    Google Tag Manager

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    Display & video 360

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    Google ad platforms

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    YouTube Analysis

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    Youtube studio

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    yoast seo

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    Google Ads

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    Ahrefs

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    WooCommerce

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    Meta Ads Manager

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    Meta Business Suite

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    Google Ad Manager

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    Google Play Console

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    Google Merchant Center

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    Google Analytics

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    Google Keyword Planner

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    Google Search

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    Google Shopping

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    Google Search Console

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    Google Ads Editor

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    Google Lighthouse

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    LinkedIn Ads

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    LinkedIn Campaign Manager

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    Youtube seo

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    Moz

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    Google Analytics

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    Google Search Console

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    Shopify

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    Facebook Ads Manager

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    Shopify

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    Google Adwords

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    Google Search Console

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    Google Analytics

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    Facebook Business Manager

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    Facebook Ads Manager

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    Shopify

Work History

11.4Years

Senior Manager Digital Marketing

Aavas Financiers
Jan, 2025 - Present1 yr 8 months
    Own end-to-end search & performance marketing operations across a 1 Cr annual media budget, with full accountability for pacing, reporting and optimisation. Built and launched Tableau dashboards integrating media spend, GA4 and SFDC data, giving leadership real-time visibility into pipeline and campaign health. Reduced Cost Per Lead (CPL) by 25% while sustaining ~6x ROAS through continuous bid, audience and funnel optimisation.

Digital Marketing Manager

Rankplus Edutech
Jan, 2024 - Jan, 20251 yr
    Led multi-channel acquisition strategy across Google Ads, Meta and Google UAC, driving app installs and enrolment growth for education vertical. Applied App Store Optimisation (ASO) keyword optimisation, creative testing and store listing improvements to lift app store visibility and improve install-to-cost efficiency alongside UAC campaigns. Designed structured, stakeholder-ready reporting frameworks that improved cross-team visibility into campaign performance. Improved ROI by 8% through refined bidding strategies and audience segmentation.

Performance Marketer

Dalmia IT Solutions
Jan, 2023 - Jan, 20241 yr
    Owned full campaign lifecycle setup, tracking validation, QA and performance optimisation across paid search channels. Improved conversion rates by 5% through funnel restructuring and audience segmentation.

Digital Marketing Manager

MattsenKumar
Jan, 2022 - Jan, 20231 yr
    Scaled Google Ads, GDN & Meta campaigns across multiple client accounts with strong QA and governance discipline. Enhanced conversion efficiency by 6% through CRO-led landing page and funnel optimisation.

Assistant Manager Digital Marketing

Ferns & Petals
Jan, 2021 - Jan, 20221 yr
    Managed international SEO strategy across UAE, Qatar & Malaysia markets, aligning content and technical SEO to local search behaviour. Ran technical SEO audits crawl errors, indexation gaps, site speed and structured data across international storefronts to strengthen organic search foundations. Delivered 35%+ organic traffic growth through technical SEO fixes and seasonal content strategy.

Digital Marketing Manager

Wooden Street
Jan, 2018 - Jan, 20213 yr
    Led and mentored a 15-member SEO & paid search team, owning hiring, training and performance management. Directed website-wide technical SEO audits (crawl errors, broken links, indexation and site health issues), improving organic search rankings and site performance. Increased paid traffic by 20% and on-site engagement by 25% through data-led campaign strategy.

SEO Executive

Voylla Fashions
    Improved organic visibility and executed scalable on-page and off-page SEO strategies.

SEO Executive

Techno Softwares
    Improved organic visibility and executed scalable on-page and off-page SEO strategies.

Education

  • MCA

    Rajasthan Technical University
  • BCA

    Rajasthan University

Certifications

  • CERTIFICATIONS

  • Google analytics for beginners

  • Seo certificate

Interests

  • Travelling
  • Watching Movies
  • A Few Screening Questions Before You Begin

    It's a good question.

    I have around ten years of experience in the digital and performance marketing industry. Currently, I'm working at Nine Plus Active Private Limited as a digital marketing manager, managing Google Ads, Facebook Ads, Meta Ads, SEO, blog, content marketing for the website and for the app as well. The app marketing is also managed by me.

    What scenario would you use deep and deep parting and managing PPC capital, and how would it affect the campus performance?

    I started my day by optimizing the PPC campaigns, according to the clicks, CTRs, impressions, and revenue, as well as the conversions. If the conversion is low, I'm optimizing the campaigns according to their ad copies, keywords, and ad text. If the impressions are low, then I will definitely change the ad copy, and then work on the CTR accordingly.

    Google Ads is called Google Ads and how does it impact your SNC Capital? Qualities of quality scores depend completely on the ad landing page performances and the ad quality as well. If the ad creatives and ad copies are good and the landing page is also related to the ad copies, then definitely, the quality score will improve. And if it is not, then the quality score will definitely be low.

    How would you process rating a funnel full funnel PPC strategy for a service basically to be trained?

    The website will create a landing page for the PPC campaign, then I'll create a campaign for that. And, according to that, I will set up a goal in Google Ads and Google Ads as well, and then optimize the campaigns accordingly and will optimize. And the same, I will add to the website and Google Ads as well.

    To calculate the array for a paid search campaign, we need to consider several factors including the total budget, cost-per-click, and target return on ad spend. The formula to calculate the array is: Array = Total Budget / (Cost-Per-Click * Target Return on Ad Spend) However, the actual formula used in paid search campaigns is often more complex and takes into account various other factors such as ad position, quality score, and conversion rates. A more accurate formula to calculate the array would be: Array = Total Budget / (Cost-Per-Click * Target Return on Ad Spend * Ad Position * Quality Score * Conversion Rate) But in most cases, the formula is simplified to: Array = Total Budget / (Cost-Per-Click * Target Return on Ad Spend) Where the target return on ad spend is the desired return on investment, the cost-per-click is the cost of each ad click, and the total budget is the total amount available for the paid search campaign.

    people often ask me, what is the biggest challenge that you face in your job as a grammar editor?

    What would you use to estimate the lifetime value of a customer required through PPC advertising? For the LTV, I will check the overall lifetime value of a customer through Google Analytics. And if the customers are opted-in, I will check the customer acquisition value in the Google Analytics as well.

    What tools are you recommended for automation for this campaign management and why? Google Analytics, Google Ads editor, and Google's 360 Suite as well.