Saurabh

Could you help me understand more about your background by giving a brief introduction of yourself in performance marketing? Okay, so, hi, myself Sourav Mistry, basically I'm from Raipur, Chhattisgarh. I have a total of five plus years of experience in paid ads performance marketing. When it comes to my experience, I have several years of experience in performance marketing working with like various client across different industry. Then skills like I am proficient in utilizing like various performance marketing channels such as this PPC, Pay Per Click, SEO, Search Engine Optimization, Social Media Advertising, Email Marketing, and mostly like this paid ads like this Google Ads, LinkedIn Ads, Meta, so on Meta like Facebook and Instagram. So all kind of ads like Search, PPC, Website Conversion, Lead Generation. So all kind of ads I have run, then I am good with analytics also. So I have a strong analytical mindset that allow me to analyze data and metrics to optimize campaign for maximum performance and return on investment. So there are few strategy I use. So it's like I excel in developing comprehensive performance marketing strategies tailored to a specific business goal and target audience. Then if I talk about my adaptability, then I am adaptable to changing market trend and algorithm update, which is very important for one to be updated, ensuring that campaign remain effective and competitive. Then I am like, see everyone like they are learning every day. So I am also a continuous learner. So I stay updated with the latest trend, tool, and best practices in performance marketing to continuously improve campaign performance and achieve objective. Apart from that, like I am good with like setting up this UTM tags, pixel setup, Google Tag Manager. So technically also I am very strong. Even like nowadays, like GA4, which is in trend. So I can set up like from a stretch. And also I am good with like a local institute because they are manual kind of dashboard we can create. So this kind of analytical tool, I am very good. I am very strong in that, in developing, in creating, in scrutinizing the data, in like getting some helpful insights and all. As you know, like in GA4, there are a few more important things, like for which someone used like analytical tool. So there, who is coming from where they are coming, after coming, what they are doing, whether they are meeting your goal or objective or not. So how many conversion happens. So all these things we can try it on like GA4. Even a few more things are there, but this is the like major thing someone used to look on Google Analytics 4. Then apart from that, I am a very good like in leading a team because the highest number of team I handle, that is a 15 member and all kind of like digital marketing people are like this PPC specialist or SA specialist, then social ad specialist. So all kind of team member, like people work under me and I am the manager. So I handle the team in such a way so that they should not feel any burden. They should not feel like there is no work life balance. So I always make sure every work is assigned and like well organized so that everyone enjoy the work. So that's.

This is how you align LinkedIn campaigns with the overall digital marketing strategy. Okay, LinkedIn campaign. Then, okay, absolutely like here, like few approach I would like to align LinkedIn campaign with an overall digital marketing objectives. So the first one, like the defining objectives. So start by clearly defining the objective of our overall digital marketing strategy. Like, are we aiming to increase brand awareness, generate leads, drive, etc. without any something else. So that should be like we have to define our objective. Then audience analysis. So we have to understand our targeted audience and their preference. Like LinkedIn typically caters to professional and B2B audience. As we know, like that is for B2B business and lead generation is the best there. So ensure like our message align with their needs and interest. Then integration with overall strategy. So ensure that like our LinkedIn campaign align with the broader goals and messaging of our overall digital marketing strategy. Then consistently across all channels help reinforce our brand identity and message also. Then our content, content strategy also. Like we can develop a content strategy specially tailored for LinkedIn. This could include sharing industry insight, thought leadership content, case studies or company updates that resonate with LinkedIn professional audience. Then ad campaign setup. So set up targeted LinkedIn and campaigns that align with our objective. Utilize LinkedIn targeting options such as this job title, industry, company size and seniority to reach the right audience effectively. Because that is the USP of LinkedIn because we can reach people on their like job title based on job title, company size, their designation and all these things. Then budget allocation. So we can allocate our budget strategically across different digital marketing channels ensuring that the LinkedIn campaign receive an appropriate share based on its role in achieving our overall objective. Then measurement and optimization. So tracking the performance of our LinkedIn campaign using relevant metrics such as CTR, engagement, conversion rate. So using this data to optimize our campaign in real time and make informed decision for future iterations. Then at last I will say like this integration with other channel. So integrate our LinkedIn campaign with other digital marketing channel wherever it's relevant. For example, like we can promote our LinkedIn content through email, newsletter, share LinkedIn post or on other social media platform to maximize reach and engagement. That's it.

Explain the role of retargeting in LinkedIn Outreach and how it contributes to the overall conversion rate. Conversion, LinkedIn Outreach, Sales Navigator, okay, this one we can use actually. So retargeting plays a crucial role in LinkedIn Outreach by reengaging with users who have previously interacted with our brand or website. So here's how retargeting contributes to the overall conversion rate. So increased engagement, so retargeting allows us to stay top of mind with users who have shown interest in our brand or product on LinkedIn. By saving them relevant ads, based on their previous interaction, we can reengage them and encourage future engagement with our content or offering. Then improved conversion rate, since like retargeted user have already expressed interest in our brand, they are more likely to convert compared to cold audience. So by serving them targeted ad with compelling messaging, we can nudge them closer to make a purchase, signing up for a webinar, or taking a desired action, thus boosting the overall conversion rate. Then we can enhance, we can enhance, we can enhance the, explain the role of retargeting in LinkedIn Outreach and how it contributes to overall conversion rate. Then what else we can do for LinkedIn Outreach? One more thing. So facilitating like this, optimizing ad spend also. So here also like retargeting allows the advertiser to focus their ad spend on user who have already demonstrated interest in the brand or topics. So resulting in more efficient use of resources and potentially higher return on investment compared to broader audience targeting. Then we can try driving engagement also like retargeting ad can prompt user to revisit the brand website or LinkedIn page, increasing engagement metrics such as clicks, like, share, and comment also. So this increased engagement signal to algorithm and other user that the brand content is relevant and valuable, potentially like amplifying its reach and impact. Then facilitating conversions. So through targeted messaging tailored to address concern or capitalize on interest, retargeting can guide user through the conversion funnel, whether it's signing up for webinar, downloading resources, or making a purchase. So by addressing objection or providing further information, retargeting increase the likelihood of conversion among a user who were initially outraged or interested in the topic. So that's all I believe. Like the overall retargeting in the content of LinkedIn outreach helped brand navigate and leverage controversial topics to ultimately improve conversion rate by engaging and guiding interested user through the customer journey. That's it.

Explain the importance of visual element in LinkedIn post and paid ads. Okay. The visual element plays a, uh, crucial role in LinkedIn post and this paid ads due to, like, several key factor. Key reason also, I can say. So, like, attention grabbing. So in the fastest crawling world of the social media, visuals are essential for stopping user in their tracks. Then eye catching images or video can capture attention more effectively than, uh, like, than text add on, increasing the likelihood that user will pause to engage with the content. Then increased engagement. So post with visual tend to receive higher engagement rate compared to text on the post. Visual can, like, evoke, uh, emotion, tell stories, or convey information more effectively, encouraging user, like, user to like, comment, share, uh, or click through to learn more than enhance brand identity also. So visual elements such as logo, color, and design styles contribute to building brand identity and retognition. So consistent use of visual across a LinkedIn post and ad help reinforce brand messaging and create a cohesive brand experience for user. Then improved message message retention. So visual aid in, like, message retention by making content more memorable. So users are more likely to remember information presented in visual format. Then it leads to, like, increased brand return and awareness over time. Then increase CTR also click through rate. So visual element in LinkedIn ads can significantly impact CTR. Compelling image or video can entice user to click on the ad to learn more about product, service, and our content being promoted, then conveying complex information. So visuals, uh, are particularly tip, uh, for conveying templates or data heavily information in a, like, digestible format. Infographics, charts, and diagram can help simplify complex concept, making them easier for user to understand and engage with. Then at last, I will say this mobile optimization also. So, like, with the rise of mobile usage, visual element, uh, are it usual for optimizing content for a smaller string? Visually appealing content is more likely to resonate with mobile user and encourage them to, uh, engage to, uh, engage with the post or ad. So in summary, like, the visual element is essential in LinkedIn post and paid ads towards having attention, increasing engagement, reinforcing brand identity, adding, uh, message retention, improving CTR, simplifying complex information, and optimizing content for mobile user. Integrated compelling mutual into LinkedIn content and significantly enhances effectiveness, uh, and impact. So that's it.

Distress a time when you had to optimize a LinkedIn campaign in real time due to performance issue. Okay. Then okay. Let's say, like, uh, a marketing team is running a LinkedIn ad campaign promoting a new product launch. So, initially, the campaign was performing well with the design CTO and engagement. However, uh, after a few days, the performance start to decline unexpectedly. The CTR rate drop and the c c p loss for acquisition increases significantly. So to address this performance issue in real time, the marketing team needs to optimize the LinkedIn campaign quickly. So here, uh, here, how they might approach it. So let's, uh, okay. The performance analysis. So they the team would start by analyzing the campaign performance metrics, including the CDR, uh, conversion rate, cost per click, then, uh, this per cost per acquisition also. They would identify, uh, which metrics are underperforming, determine potential reason for the decline. Then audience segmentation, they would review the audience targeting parameter to ensure that the ads are reaching to the right audience segment. If necessary, they might refine the targeting, uh, criteria based on demographic, interest, job title, or industry to improve their events and engagement. Then ad creative, uh, refresh because sometime new add copy also or the add creative is also required. If something is not working, then the team would access the ad creative to see if they are still resonating with the tablet audience. If the ads, visuals, or messaging, uh, have become stale or, like, ineffective, uh, they would create a new variation or refresh existing creative to capture and reengage user. The ad copy optimization also they can do. So they would review the ad copy to ensure that it is compelling and precursive. They this might involve testing different headline. Uh, this procedure, alteration, and having and value and value proposition to see which variation perform best in driving clicks and conversion. So bids and, uh, budget adjustment. So the team would have related the the campaign bidding strategy and budget allocation. If certain ad placement or the targeting option are driving better return, they might adjust a bid, uh, or reallocate budget according to the maximized ROI. Then a b testing also, uh, someone can do To identify the most effective and ad element, the team might conduct a b test with the different ad creative copy variations or, say, audience segment. By testing and measuring the performance of different combination, they can literally they can irritatively optimize the campaign for better result. Then at last, I will select continuous monitoring because any like to, uh, like, to understand, like, what is the problem and how it's performing. It's very important, continuous monitoring. So throughout the optimization process, I feel same. So the team would closely monitor the campaign performance in real time. They would track the metrics and make adjustment as needed, uh, to ensure that the campaign is delivering the desired outcome. The

What strategies would you employ to counter decreasing organic reach on LinkedIn. What strategies would you imply to encounter decreasing organic reach on LinkedIn? So, uh, there are various ways. So I'll let me start, like, to counter this to counter decreasing or the nature on LinkedIn. Like, we can employ, uh, several strategies. So create high high quality content. So focus on creating valuable, engaging, and relevant content that resonate with our target audience. This could, uh, this could include informative article, thought leadership, post thought leadership, post industry insight, case studies or this actionable tips. Then 2nd, like, optimize posting frequency. So experiment with posting frequency to find the optimal balance between staying visible and avoiding audience fatigue. Consistent consistency is the key but avoid over posting, I will say, which could lead to decreased engagement. Uh, leverage LinkedIn feature. So take advantage of LinkedIn features such as this LinkedIn live, LinkedIn stories, then LinkedIn post to diversify, uh, like, this content and increase engagement. So this feature often receive prioritized visibility in user feed. Then engaged with, uh, our audience. So actively engage with our audience by responding to comments, initiating conversion, and participating in, relevant LinkedIn group. Building relationship, then fostering discussion can help boost, uh, our visibility and authentic reach also. So we can use hashtags strategically also to incorporate, uh, irrelevant hashtag into our post to increase this this credibility and reach a wider audience. So research trending hashtag in our industry and include them, uh, in our content where, uh, appropriate wherever appropriate, I can say. Then uh, one more thing. Like, uh, so encourage employee advocacy. So I encourage employees to share their engage with, uh, our content to amplify its reach. So employee advocacy can significantly extend our authentic reach by leveraging the like, this personal network of our team members. Then, uh, we can optimize our profile and company page also to ensure that our LinkedIn profile and company page are fully optimized, uh, with relevant keyword, uh, compelling headline and engaging visual. Also, a well optimized profile and pages can improve our visibility in LinkedIn search result and attract more organic, uh, traffic. So we can collaborate with influencer also. So, uh, partner with influencer or industry expect experts to co create their content or participate in joint initiative. Influencer can help amplify our message and expose our brand to their followers, integrating our organic reach. Then at last, I will select monitor analytics, and these are just, uh, strategies. So regularly monitor our LinkedIn analytics to track the performance of our content and identify trends. Yeah. That's it, I believe. That will be enough.

Explain a complex data-driven decision you have made that involved LinkedIn outreach. Okay, so see, suppose a marketing team is tasked with launching a new product targeting professionals in technology industry. To maximize success of the product launch, the team decides to leverage this LinkedIn outreach as part of their marketing strategy. So, they employ a data-driven approach to optimize their outreach performance. So, first is like audience segmentation. So, the team analyzes LinkedIn demographic and behavioral data to segment their targeted audience effectively. They identify key criteria such as the job title, industry, company size, and geographic location to create distinct audience segment. Then, content personalization also. So, leveraging LinkedIn data inside, the team customized their outreach content to appeal to different audience segment. They craft personalized message highlighting the specific benefits and values proposition of the new product for each segment, I will say, by delivering high relevant and targeted content. They aim to increase engagement and response rates among their LinkedIn connection. Then, we can optimize A-B, not optimize, like optimization through this A-B testing also. The team can conduct A-B testing to experiment with different outreach strategies and messaging different variation. They can test variables such as message, copy, the subject line, CTA button, and timing of outreach message also. Then, by analyzing the performance metrics of each test variation such as this open rate, click rate, click-through rate, then conversion rate, and then identify the most effective outreach approach and refine strategy accordingly. Then, monitoring and iteration. So, throughout the outreach campaign, the team closely monitor the performance of their LinkedIn outreach effort using this data analytical tool. They track key metrics such as this engagement rate, conversion rate, and return on investment to measure the effectiveness of their outreach strategy. Then, integration with CRM system. So, this is very important to streamline their outreach process and track interaction with prospect. The team integrated, like the team integrates LinkedIn outreach data with their CRM, which is like Customer Relationship Management system. So, this integration allows them to capture valuable information about prospect, engagement, preference, and conversion status, enabling more informed decision-making and personalized follow-up action. So, that's it.

Explain how would you use LinkedIn analytics to adjust targeting for a struggling campaign? Okay, so to adjust targeting for a struggling campaign, so using LinkedIn analytics especially. So for a few steps we can follow, like we can review audience insight. So in audience insight, like you start by analyzing LinkedIn analytics to gain insights into demographics, job title, these industries and interest of the audience that has engaged with our campaign so far. Then identify the pattern or trend that may indicate area where our targeting could be improved. Then identify underperforming segment. So use LinkedIn analytics to identify segment of our target audience that have shown lower engagement or conversion rate compared to others, like look for a specific this character stage or attributes that may be contributing to the underperformments of this segment. Then refine targeting criteria, that also we can do. So based on our analysis, refine our targeting criteria to better align with the characteristics of the most engaged and high converting audience segment. This could involve adjusting parameters such as job title, industry, company size, geographic location, and or interest to target a more relevant audience. Then experiment with new segment also. So, you know, like exploring like new audience segment that we haven't targeted before, but aligned with the characteristics of our high performing segment. So use LinkedIn targeting option to test different combinations of demographic interest and behavior to see which segment yield better result for our campaign. We can optimize ad creative also, yeah, we can add creative and messaging also. So in addition to adjusting targeting criteria, review our ad creative and messaging to ensure there is a need with the audience segment we are targeting. So tailor our content to address the specific needs, pain points, and interest of each segment to maximize relevance and engagement. Then at last, I will say then A-B testing also we can do. So we can conduct A-B testing with different criteria, targeting criteria, ad creative messaging variation or like ad format to identify which combination perform best. So use LinkedIn analytics to track the performance of each test variation and iterate on our targeting strategy based on the result. Yeah, that's it, that will be more than enough.

Describe a comprehensive LinkedIn conversion tracking setup for lead generation initiative across multiple campaigns. Multiple campaign. So this one. So, uh, like, goal definition, like, uh, so we start by clearly defining the primary goal of our lead generation initiative. So this could include objectives such as increase loan application, generating qualified leads, or driving, uh, loan, uh, inquiries. Then conversion action identification also there, then tracking setup on website landing page, but describe a comprehensive landing conversion tracking setup for lead generation initiative across multiple campaigns. Question is quite different. Some plenty of LinkedIn. Yeah. Okay. So this, we can okay. So see, uh, like, you know, like, clear conversion goal as I already told. So that should be there. Then apart from that, uh, second one, this conversion tracking, uh, pixel also. So install conversion, uh, tracking pixel on our website or landing page to track action taken by a visitor, like, such as, uh, this form submission button clicks, and page view indicating interest. So then unique tracking URLs. So we can use unique tracking URLs for each campaign, add through, or marketing channel to attribute conversion accurately. Then incorporate a UTM parameter to track to the source to track the source medium, campaign, and other element information. Then CRM integration also we can do. So integrate our conversion tracking data with our CRM system to track lead throughout the sales funnel. This allows us to tie lead it back to a specific campaign and measure their progression. Then attribution attribution model then also. So we can choose a attribution model that align with our lead generation goal, whether it's 1st click, last click, uh, multi click, touch attribution. So understand how touch point contribute to conversion across multiple channel. Channel. Then phone call tracking also we can do. There's also some because it's for lead generation, sometimes it's required. So implement phone call tracking to capture lead generated through phone queries, uh, then assign unique phone number to each campaign on marketing channel to attribute calls accurately. Then form submission tracking. So track form submission on our website or landing pages using event tracking or form submission tracking tools. So we can monitor the performance of each form and optimize accordingly to improve conversion rate. Then cross device tracking also, we can do so implement cross device tracking to follow user interaction across different devices and platform to ensure that the conversion are properly attributed regardless of the device used by the prospect. Then offline conversion and regular monitoring and optimization, AB testing also, we can do. Then this custom report custom report and dashboard. So that also we can create.

What are the latest trend in LinkedIn digital marketing that the company should consider for future campaign. Okay. So the latest trend here okay. I have this one. So as, uh, like, this video content so in video, uh, continues to be a dominant trend on LinkedIn. Everyone knows. So companies should consider incorporating video content into their strategy to capture attention, increase engagement, and conveying message. They I am conveying message effectively, I will say. Then this, uh, this would include product demos, behind the scene footage, the client testimonial, and thought leadership content. Then, uh, this one, the latest one, this LinkedIn Live. So LinkedIn Live offer a unique opportunity for companies to reengage to engage, I will say, not to engage, to engage with their audience in real time, uh, through live streaming. Business can use LinkedIn Live to host q and a session, a webinar, product launches, and, uh, this industry events also, fostering, like, direct interaction and building relationship with their audience. Then personalized message messaging. So personalizing is becoming, uh, increase becoming increasingly increase increasingly important in digital marketing, and LinkedIn is no exception exception. Companies should focus on drafting personalized messages tailored to the interest, preference, uh, and, uh, need of their target audience. Then leveraging the LinkedIn targeting option and dynamic content features such as this personalized ad and in may in mail message, which is kind of a sponsored message also, can help improve, uh, engagement and conversion rate. Then LinkedIn stories also, we can use. So similar to other social media platform, LinkedIn introduce the stories as a way to user to share short form. Uh, then companies can leverage companies can leverage LinkedIn stories to show this company's culture, uh, share behind the scenes claims, highlight a new product feature, and provide quick, uh, updates on announcement to their followers. Their employee advocacy. So employee advocacy is a very powerful strategy for, like, amplifying brand and engagement on LinkedIn, encouraging employee to share, uh, some free content, engaged with post and contribute through leadership content can help extend the company reach and credibility on the platform. Then LinkedIn polls and survey. This also like, LinkedIn polls and survey are effective tool for getting feedback, conducting market research, uh, and engaging with audience. Companies can, uh, use polls to solicit opinions on industry trend. Then LinkedIn events. So with the shift towards, like, virtual events and webinars, LinkedIn events has become a, uh, valuable feature for hosting, promoting, uh, online events. Then thought leadership content, then the LinkedIn ad, uh, optimization also because with increased competition for visibility on LinkedIn. So companies should focus on optimizing their LinkedIn campaign for maximum effectiveness. That's all. That's all.

Discuss how would you approach redesigning our company's LinkedIn page to increase followers engagement. Okay company page redesigning this like so so we can this audience analysis we can do so we start by analyzing our current followers and targeted audience on LinkedIn so understand their demographic interest preference and preference to tailor our message then we can optimize company profile so update our company profile with compelling visuals including a high-resolution logo and a visually appealing cover image that reflect our brand identity so we can write a concise and compelling company description that highlights our unique like this USP unique value proposition product and services and mission then content strategy so develop a content strategy focused on providing value for our audience then share a mix of informative article industry insight company update thought leadership content and multimedia set such as this video and info traffic then is try for consistency in posting frequency and timing to keep our audience engaged then engagement tactics also like there are like anchorage engagement with our content by asking question so then this what is that inviting followers to share their thought and experience in the comment and respond promptly to comments and message to foster two-way communication and build relationship with our audience then visual content so like incorporate more visual content into our page such as this video image or slide text then visual content tends to attract more attention and engagement on LinkedIn so use it is strategically I will say so to complement with written post and update then employee advocacy you know like that is the most powerful tool because employee they will be posting on their like feed sharing stories about company so that is like a word of mouth so because employee advocacy can significantly amplify our reach and engagement on LinkedIn by leveraging the personal network of our team members then LinkedIn live and stories so we can take advantage of LinkedIn live and stories to provide a real-time update host for Q&A session and share behind the scenes games of company culture then LinkedIn groups participation so we can join join LinkedIn relevant LinkedIn group in our industry or niche and participate in discussion to showcase our expertise and connect with like-minded product professional share valuable insight and resources from our company pages to increase visibility and engagement then analytics and iteration so regularly monitor our pages analytics to track key metrics such as this follower growth engagement rate and this post performance so then promoted content also like this also we can do so consider investing in a sponsored content or LinkedIn ads to increase the reach of our post and attract new followers so use retargeting option to reach a specific segment of our audience and optimize our campaign for this maximum effectiveness that's it