profile-pic

Saurabh

Vetted Talent

Saurabh

Vetted Talent

As a Digital marketer with 6+ years of experience, he is a result-driven and creative problem solver who specializes in Paid Social, LinkedIn outreach, Google Search Ads, Meta Ads, LinkedIn Ads, CM360, DV360, Google Analytics, and SA360. He has extensive experience in designing and executing effective campaigns that drive business growth. From designing and building audiences to developing creative strategies to optimizing campaigns, he has a proven track record of success. He is passionate about leveraging data to drive insights, optimize campaigns, and maximize ROI.

  • Role

    PERFORMANCE MARKETER

  • Years of Experience

    6 years

  • Professional Portfolio

    View here

Skillsets

  • Product Marketing - 6 Years
  • Communication Skills
  • LinkedIn Ads - 6.0 Years
  • HubSpot - 6.0 Years
  • Ahrefs - 6.0 Years
  • FMCG/Health&Nutrition Domain - 6 Years
  • D2c marketing - 6 Years
  • SEO/ SEM - 6 Years
  • Paid Media Expertise - 6 Years
  • Facebook & Google Ads - 6 Years
  • Customer acquisition - 6 Years
  • US region - 6 Years
  • Sales Enablement - 6 Years
  • Product Launches - 6 Years
  • A/B testing
  • B2B SaaS - 6 Years
  • Data Integration - 6 Years
  • Meta Ads - 6.0 Years
  • Email Marketing - 6 Years
  • Media Planning - 6 Years
  • Google Analytics - 6 Years
  • Marketing Automation - 3 Years
  • SEO
  • PPC
  • Performance Marketing
  • Google Ads - 6.0 Years
  • data analysis
  • Campaign Management

Vetted For

15Skills
  • Roles & Skills
  • Results
  • Details
  • icon-skill_image
    Digital Marketing Executive with LinkedIn Outreach Expertise - Part Time (Remote)AI Screening
  • 87%
    icon-arrow-down
  • Skills assessed :Communication, Cold Outreach, Content Creation, Data entry, Lead Generation, LinkedIn, Sales Navigator, Strong Attention to Detail
  • Score: 78/90
  • icon-skill_imageSEO
  • 77%
    icon-arrow-down
  • iMocha - SEO Technical MCQ Assessment(Level 1)

  • Score: 77/100
    icon-score

    Initially, we are starting a benchmark of 60%, We will keep analysing

  • View Detailed ReportView Report
  • icon-score

    Initially, we are starting a benchmark of 60%, We will keep analysing

card-info The objective of this assessment :

This comprehensive evaluation delves into basic technical SEO proficiency. It identifies strengths and weaknesses in optimizing websites for search engines, enabling tailored strategies to enhance online visibility and search engine rankings, ultimately showcasing the talent's technical SEO skills.

  • icon-skill_imageGoogle Analytics
  • 73%
    icon-arrow-down
  • icon-skill_imageGoogle Search Ads
  • 68%
    icon-arrow-down
  • iMocha - Paid Search Technical MCQ Assessment(Level 1)

  • Score: 68/100
    icon-score

    Only 22.4% of the talents were able to score above the benchmark

  • View Detailed ReportView Report
  • icon-score

    Only 22.4% of the talents were able to score above the benchmark

card-info The objective of this assessment :

The objective of this assessment is to evaluate the effectiveness and efficiency of your paid advertising campaigns across search engines (like Google) and various social media platforms (like Facebook, Instagram, Twitter, etc.). This assessment helps to. understand how well the investment in these advertising channels is performing and whether desired goals are achieved. The assessment involves analyzing various metrics and data points to make informed decisions about your advertising strategy.

  • iMocha - Paid Search Technical MCQ Assessment(Level 3)

  • Score: 55/100
    icon-score

    Only 22.4% of the talents were able to score above the benchmark

  • View Detailed ReportView Report
  • icon-score

    Only 22.4% of the talents were able to score above the benchmark

card-info The objective of this assessment :

The objective of this assessment is to evaluate the effectiveness and efficiency of your paid advertising campaigns across search engines (like Google) and various social media platforms (like Facebook, Instagram, Twitter, etc.). This assessment helps to. understand how well the investment in these advertising channels is performing and whether desired goals are achieved. The assessment involves analyzing various metrics and data points to make informed decisions about your advertising strategy.

  • icon-skill_imagePaid Social Media
  • 63%
    icon-arrow-down
  • iMocha - Paid Social Technical MCQ Assessment(Level 1)

  • Score: 63/100
    icon-score

    Only 22.4% of the talents were able to score above the benchmark

  • View Detailed ReportView Report
  • icon-score

    Only 22.4% of the talents were able to score above the benchmark

card-info The objective of this assessment :

The objective of this assessment is to evaluate the effectiveness and efficiency of your paid advertising campaigns across search engines (like Google) and various social media platforms (like Facebook, Instagram, Twitter, etc.). This assessment helps to. understand how well the investment in these advertising channels is performing and whether desired goals are achieved. The assessment involves analyzing various metrics and data points to make informed decisions about your advertising strategy.

  • icon-skill_imageLinkedIn Ads
  • 60%
    icon-arrow-down
  • icon-skill_imageLanguage & Communication
  • 71%
    icon-arrow-down
  • icon-skill_imageSFMC
  • 51%
    icon-arrow-down
  • iMocha - SFMC Technical Assessment(Level 1)

  • Score: 51/100
    icon-score

    Initially, we are starting from 60%, we will keep analysing this periodically.

  • View Detailed ReportView Report
  • icon-score

    Initially, we are starting from 60%, we will keep analysing this periodically.

card-info The objective of this assessment :

This assessment aims to evaluate a candidate's proficiency in Salesforce administration. Key skills assessed include data management, user management, security settings, workflow automation, and report generation. The objective is to ensure the candidate possesses the necessary skills to effectively manage and optimize Salesforce implementations.

Professional Summary

6Years
  • Sep, 2023 - Present1 yr 7 months

    PERFORMANCE MARKETER

    INDOMO
  • Jan, 2022 - Aug, 2022 7 months

    DIGITAL MARKETING SPECIALIST

    HOUZLOOK
  • Jul, 2019 - Jan, 20222 yr 6 months

    CAMPAIGN MANAGER

    WLDD
  • Jan, 2018 - Feb, 20191 yr 1 month

    DIGITAL MARKETING SPECIALIST

    NESTAWAY

Applications & Tools Known

  • icon-tool

    Google Tag Manager

  • icon-tool

    YouTube Marketing

  • icon-tool

    Microsoft Excel

  • icon-tool

    Google Ads

  • icon-tool

    Microsoft Bing

  • icon-tool

    ChatGPT

  • icon-tool

    Meta Ads Manager

  • icon-tool

    Google Analytics

  • icon-tool

    Google Ad Manager

  • icon-tool

    Google Keyword Planner

  • icon-tool

    Google Merchant Center

  • icon-tool

    Google Search

  • icon-tool

    Google Shopping

  • icon-tool

    Snapchat

  • icon-tool

    Microsoft Advertising

  • icon-tool

    Semrush

  • icon-tool

    DCM

  • icon-tool

    Google Adwords

  • icon-tool

    Google Analytics

  • icon-tool

    SA360

  • icon-tool

    GTM

  • icon-tool

    Google Display Ads

  • icon-tool

    Looker Studio

  • icon-tool

    Google Ads Editor

  • icon-tool

    GA4

  • icon-tool

    LinkedIn Ads

  • icon-tool

    LinkedIn Sales Navigator

  • icon-tool

    LinkedIn Campaign Manager

  • icon-tool

    SEO

  • icon-tool

    Appsflyer

  • icon-tool

    Marketo

  • icon-tool

    Salesforce CRM

  • icon-tool

    Asana

  • icon-tool

    Google Adwords

  • icon-tool

    Google Docs

  • icon-tool

    Twitter Ads

  • icon-tool

    Microsoft Teams

  • icon-tool

    Microsoft PowerPoint

  • icon-tool

    Trello

  • icon-tool

    Display & video 360

  • icon-tool

    Amazon Advertising

  • icon-tool

    Campaign Manager 360

  • icon-tool

    Microsoft Power BI

  • icon-tool

    Ahrefs

  • icon-tool

    Shopify Plus

  • icon-tool

    Looker

  • icon-tool

    Power Pivot

  • icon-tool

    GA4

  • icon-tool

    Sales Navigator

  • icon-tool

    Google Analytics

  • icon-tool

    Appsflyer

  • icon-tool

    SA360

  • icon-tool

    DV360

  • icon-tool

    GTM

Work History

6Years

PERFORMANCE MARKETER

INDOMO
Sep, 2023 - Present1 yr 7 months
    Develop and execute performance marketing strategies to achieve business goals. Manage and optimize paid marketing campaigns on platforms such as Google Ads, Bing Ads, Facebook Ads, Instagram, Tiktok, DV360, CM360, SA360 and LinkedIn.

DIGITAL MARKETING SPECIALIST

HOUZLOOK
Jan, 2022 - Aug, 2022 7 months
    Develop and manage digital marketing campaigns, PPC, SEM and Social Paid Advertisements.

CAMPAIGN MANAGER

WLDD
Jul, 2019 - Jan, 20222 yr 6 months
    Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns. Track, report, and analyze website analytics and PPC initiatives and campaigns.

DIGITAL MARKETING SPECIALIST

NESTAWAY
Jan, 2018 - Feb, 20191 yr 1 month
    Manage Display network placement lists on AdWords and through other contextual advertising platforms. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search.

Achievements

  • Cutting costs of spend by 60%
  • Simultaneous 40% increase in ROI
  • Responsible for cutting costs of ad spend by 60%
  • Increased ROI by 40%
  • Cut costs of ad spend by 60% with a simultaneous 40% increase in ROI
  • 60% ad spend reduction
  • 40% ROI increase

Testimonial

Digital Academy 360

KAMLESH GUPTA

Saurabh is well aware of digital marketing and with its tools. He keeps a deep knowledge of SEO & SMM & good at writing blogs. He may be the finest lad of a company. I wish him all the best.

Deloitte US

Manisha Satapathy

Saurabh is a motivated, forward-thinking and also intelligent person who has lots of knowledge in his field. I find his enthusiasm & dedication both inspiring & motivating. Is always capable of adapting to new working environments and also has a very positive attitude towards work.

UNITY TRADERS LTD

Manish Das

Saurabh is very dedicated employee and passionate towards his work. He try his level best to get the things done at any cost because he believes by the end of the day any company wants sales and profit. He is a very good team player and can maintain healthy environment among the employees by motivating them in their work.

Major Projects

4Projects

Switcher Sales Surge

SWITCHER
Jul, 2022 - Dec, 2022 5 months
    • A comprehensive digital marketing Linkedin campaign was launched, targeting key demographics and utilizing data-driven strategies. This included optimizing online advertising, refining SEO techniques, and leveraging social media platforms to boost brand visibility and drive targeted traffic to the website.
    • Our team of experts analyzed the user experience on the website, identified areas of improvement, and implemented various conversion rate optimization techniques. This involved streamlining the purchasing process, lead generation, enhancing product descriptions, and implementing persuasive call-to-actions to increase conversions.
    • The existing customer loyalty program was revamped to provide enhanced benefits and incentives for repeat purchases. New tiers, exclusive rewards, and personalized offers were introduced, resulting in increased customer retention and higher average order values.
    • A data-driven approach was adopted to identify upselling and cross-selling opportunities. Personalized product recommendations were displayed to customers based on their browsing and purchase history, resulting in a significant increase in average order size and revenue.

Million-Dollar Milestones: Propelling Growth and Dominance in the Market."

HOUZLOOK
Jan, 2022 - Aug, 2022 7 months

    -Demonstrated ability to maintain revenue exceeding one million dollars per month for three consecutive months reflects a sustained level of success and underscores the reliability of our business strategies utilizing LinkedIn, Facebook, Google Ads, and other platforms.

    -The consistent revenue growth indicates strong market demand for HOUZLOOK Company's interior design solutions, coupled with high customer satisfaction. This reflects positively on our service quality and client support, fostering loyalty and repeat business within the B2B sector.

    -Surpassing the million-dollar revenue mark for three consecutive months showcases HOUZLOOK Company's competitive edge within the interior design industry. It signifies our ability to outperform competitors, attract a substantial business clientele, and maintain a leading position in the market.

    -Achieving consistent revenue growth at this scale signifies significant growth potential for HOUZLOOK Company. This milestone indicates a trajectory towards expanding market presence, increasing profitability, and reaching even higher revenue milestones in the future, positioning us for sustained success and expansion by generating valuable leads.

    -The attainment of revenue exceeding one million dollars per month highlights the effectiveness of our business model, sales techniques, and marketing strategies. This milestone underscores our ability to identify and capitalize on market opportunities, driving tangible results and contributing to the overall success of HOUZLOOK Company in the B2B interior design market.

Xiaomi India Domination

Xioami
Jun, 2019 - Jan, 20222 yr 7 months
    • Recognizing the positive impact and popularity of our campaigns in major cities, one major project would involve expanding our presence into tier 2 and tier 3 cities across India. This would involve conducting market research, identifying target demographics, and implementing localized campaigns to effectively reach and engage with new customers in these regions.
    • Enhance our social media presence by implementing innovative engagement strategies. Launch interactive contests, quizzes, and giveaways to encourage user participation and generate user-generated content. Leverage the popularity of Xioami on Twitter by initiating trending hashtags and encouraging user discussions. Monitor social media platforms such as Facebook, instagram, Linkedin closely, respond to customer queries and feedback promptly, and foster a strong community around the brand.
    • Develop a comprehensive customer retention strategy to build long-term relationships with existing customers. Implement a loyalty program that rewards customers for their purchases and encourages repeat business. Personalize communication with customers through targeted email marketing campaigns, offering exclusive deals and personalized recommendations based on their preferences and purchase history. Focus on creating a seamless customer experience to increase customer satisfaction and loyalty.
    • Capitalize on the success of our LinkedIn campaigns and popularity in India by developing a regional expansion strategy. Identify potential markets and create localized campaigns tailored to each region's preferences and cultural nuances. Conduct market research to understand the target audience in these regions, adapt our messaging, and leverage local influencers and media channels to maximize our impact. This expansion will help us tap into new customer segments and increase sales revenue.

Property Pro

NESTAWAY
Jan, 2018 - Feb, 20191 yr 1 month
    • We implemented targeted campaigns on Linkedin, Facebook to acquire owners' properties. By using data analytics and audience segmentation, the company identified potential property owners and created personalized ad campaigns to reach them. These campaigns highlighted the benefits of listing their properties with NestAway, such as hassle-free management, guaranteed rental income, and a large tenant pool.
    • To attract NRI clients, NestAway executed a comprehensive digital marketing strategy. They leveraged online platforms popular among NRIs, such as property portals, forums, and social media groups, to showcase the advantages of investing in Indian real estate through NestAway. The campaigns emphasized high returns, professional property management, and transparent processes to build trust and confidence among NRI clients.
    • We created visually appealing and informative contents that caught the attention of potential tenants. These ads were designed to stand out from the competition, featuring attractive property images, key amenities, and rental highlights. The company also utilized persuasive language and compelling calls-to-action, making it easy for interested tenants to reach out and inquire about the properties.
    • We implemented a robust SEO strategy to ensure their property listings appeared prominently in search engine results. They optimized their website and property listings with relevant keywords, meta tags, and compelling descriptions. By ranking higher in search engine results, NestAway increased their online visibility, attracting a larger pool of potential tenants who were actively searching for rental properties.
    • We formed strategic partnerships with local real estate agents and property consultants to expand their reach and acquire more property listings. By collaborating with established players in the real estate industry, NestAway gained access to a wider network of property owners and NRI clients. These partnerships were mutually beneficial, as NestAway provided a reliable platform for property owners to list their properties, while the partners received commissions or referral fees for successful conversions.

Education

  • MBA in Marketing+HR

    DON BOSCO COLLEGE (2017)
  • BCA in CS

    MATS UNIVERSITY (2015)
  • 12th BOARD

    JAIN PUBLIC SCHOOL (2012)
  • 10th BOARD

    JAIN PUBLIC SCHOOL (2010)

Certifications

  • Google ads - Search Certification

    National Institute Of Digital Marketing (Mar, 2019)
  • Google Ads - Shopping Certification

    National Institute Of Digital Marketing (Mar, 2019)
  • Facebook ads

    National Institute Of Digital Marketing (Mar, 2019)
  • Advance Digital Marketing

    National Institute Of Digital Marketing (May, 2019)
  • Google Ads - Display Certification

    GOOGLE (Mar, 2019)
  • Google Analytics

    UPLERS (Jul, 2023)
  • SAP Training - SD

    SAP (Jan, 2017)
  • Lean Six Sigma

    DBIMS (Dec, 2016)
  • DATA ANALYTICS

    DBIMS (Dec, 2016)
  • Google Ads App

    GOOGLE (Mar, 2019)
  • MS WORD

    JPS (Jan, 2006)
  • Advance Java

    EFFCON (Mar, 2015)
  • Advance digital marketing

  • Six sigma

  • Oracle

  • Microsoft word

  • Advance java

  • Sap

  • Google adwords

  • Google merchant center

  • Oracle sap

  • Linkedin ads

  • Meta blueprint

  • Google ad

  • Tiktok ads

Interests

  • Technology Research
  • Driving
  • Exercise
  • Learning Digitalmarketing
  • Long Rides
  • Youtube Learning