Managed user data from various educational products and CTAs on the website using SQL, employing Google Event Tracking for detailed analysis. Cleaned and analyzed data to identify user patterns, facilitating data-driven decision-making. Proficient in traffic analysis and user behavior identification using Google Analytics, contributing to funnel creation and loophole identification based on user-driven data. Enabled lead generation for clients by creating and optimizing funnels based on product-derived data. Identified valuable data for specific clients, contributing to lead generation as a major business vertical for the company. Managed tasks using Jira, actively participated in scrums, and conducted routine meetings with internal team and tech teams. Successfully managed the migration of three projects (Review Pages, College Listing Pages, and Search Functionality of the website) and maintained ongoing product enhancements. Acted as the Single Point of Contact (SPOC) for five critical products, overseeing regular trends identification and resolution of issues. Applied analytical insights to contribute to the development of efficient product features, enhancing overall product functionality and business results. Presented data-based insights through visualizations using Google Looker Studio, Power BI for effective stakeholder communication. Improved identification of system loopholes and bottlenecks, contributing to better decision-making.